Tips to market your restaurant well
You have just opened up a new restaurant in downtown, and now you want it to be the most happening thing there. Having no experience in the business, and given the competition in the market, you are finding it difficult to achieve your goal. Also, you are unable to rely on expensive marketing techniques such as television and billboard advertising because of your limited budget. There is no need to worry anymore, as following tips will help you to effectively market your restaurant within fewer costs:
- Host an event:
On a small scale, host various events in your restaurant that will provide you with a regular customer base. You can hold small gigs or have karaoke to attract college students or young couples, who will form a greater percentage of your clients.
One effective way is to offer your space to charitable organizations for their fundraising events. This will promote your restaurant’s reputation among philanthropists.
- Reward loyalty:
About one-third of your business is dependent on your regular customers. Develop a concession plan for people who often visit your restaurant. Make membership cards and reward points to your customers according to their frequency of visits, with more frequent visitors getting more points.
- Online presence:
Utilize the benefits provided by social media websites and adopt catchy means to promote your restaurant. Keep an updated Facebook page and upload mouth-watering photos of your food on your Instagram account. This is a very successful marketing technique these days.
- Partner up:
It will be very wise of you to partner up with other industries that tend to target the same consumers. Look for a local tourist program, theater or a cinema and provide them free food for free ads and posters.
- Start a blog:
Offer a free meal to one or two of the local bloggers, and let them attract customers for you through their praising reviews.
- Show off your staff:
If you want to hike your reputation, then show the smiling and pleasant faces of your employees. In this way, the customer notices the welcoming environment of your restaurant. Happy employees will always attract and generate happy customers.
- Organize contests:
Keep the attention of your customers grabbed by holding various contests. These contests might require them to share the photo of their favorite meal, or better, to take a picture with it. The prizes will make the customers coming back to your restaurant again and again.
- Promote user generated content:
Reaching out to the customers and promoting what they have to say about the restaurant is a very wise technique in making dedicated client ship. Users will feel appreciated and worthy, making your restaurant their favorite dine-in spot.
- Partner with flash deal sites:
Your restaurant marketing plan must include partnering with online food apps or flash deal sites that offer special discounts. This is a very useful and modern marketing strategy.
By giving a head to all these points, you’ll have your restaurant business thriving in no time. Hold promotional offers and provide discounts from time-to-time so, in the end, it is a win-win situation for you as well as the customers.