Customers Would Like To See Four Minor Changes In Restaurants
It’s important that you serve your restaurant patrons food they’ll rave to friends and family about, but that’s just half your battle in being a successful restauranteur. Your customers may have some gripes that you never even considered being an issue. Fixing those problems could lead to a better customer experience for them and others in the future.
Believe it or not, your choice in music, menu design and other things play a huge role in how customers feel about your restaurant. What are some issues your customers could be having a problem with?
Menu Design
You may have the best chef in town, but how are your patrons going to know it if they have to hunt for the choice on the menu? Most people spend no more than 110 seconds on the menu, which means you need to grab their attention fast. Be sure to focus on the menu’s appearance and structure, using eye-appealing images and food values that resonate with them.
Color Scheme
Did you know that the color red causes people to get hungry? It’s why many fast food restaurants use the color in their logo designs. However, according to research, the color red shouldn’t be used in a restaurant’s décor. Instead, colors like brown, green, yellow and orange fair better in a consumer’s eyes. You want the ambiance of your restaurant to mesh together – to make it where consumers want to come back to the business.
Reuse Your Marketing Plan
It’s important that your marketing plan gets brought back out, as you want to go over it with a fine tooth comb to ensure everything is working like the plan laid out. You can also devise some new strategies to include in the plan.
If you’re not using social media, you’re missing out on some potential customers. If you do have social media, but they’re rarely used, consider hiring the services of a freelance social media marketer to assist you in keeping the content fresh. You also want to ensure your website remains current (add your menu to it, so people will know what kinds of foods you serve before they come to your restaurant). Always use clear, colorful pictures to lure them in.
The idea is to stay engaged with your current customers and lure in some new ones.
Use The Right Technology
Technology can give you a leg up in the restaurant business, bringing customers back to the restaurant even. With a restaurant POS system, you can attain more information on your customers such as their phone number, email address, etc. These tools will provide you with usable information.
POS systems can let you know which menu items are the most popular and bringing customers back. They can let you know which servers are able to upsell. They can also let you know what the most recent foods your customers are ordering, so you give them an even better experience next time around.
When it comes to repeat business, you want a person to leave happy, so they’ll want to come back and will tell their friends about the experience.