Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

Published: January 2021

 

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

Learn how to adapt and thrive in the restaurant industry during challenging times.

 

Introduction

Looking back at the end of 2019, nobody could have predicted the challenges that restaurants would face in 2020. Many had plans for expansion and growth, but these have turned into a fight for survival for some. The businesses that adapted to the new conditions have thrived, and we’re here to share marketing tips to help your restaurant do the same!

1. Expand the Menu

Now is the perfect time to offer services that meet customers’ changing needs. Here’s how:
  • Offer home essentials like cocktail kits, flour, or yeast to make your restaurant a community hub.
  • Sell merchandise and gift cards with added bonuses to thank customers for their support.
These initiatives make your restaurant more than just a place to eat—they position you as a valuable part of the community.

2. Cover the Basics

During the pandemic, customers expect clear communication about your operations. Update your website and social media to include:
  • Current opening hours and menu options.
  • Details on delivery, curbside pickup, or takeout options.
  • Safety measures you’ve implemented to protect customers and staff.
If you don’t already have a website or social media presence, start today! These tools are essential for sharing updates and building trust with your audience. Bonus Tip: Create a virtual background of your restaurant for customers to use on Zoom calls, keeping your brand visible in creative ways.

3. Use Special Deals and Offers

Encourage customers to return with enticing deals. For example:
  • Introduce family meal bundles for convenience and savings.
  • Offer themed discounts like “Welcome Back Wednesday” with 20% off the menu.
Combining new deals with a refreshed menu can create excitement among both existing and new customers.

4. Build a Strong Relationship with Customers

Focus on strengthening your connection with customers through personalized touches and expanded availability:
  • Partner with delivery services like Uber Eats if you don’t currently offer delivery.
  • Include handwritten thank-you notes with every order to show appreciation.
These small gestures go a long way in fostering loyalty and encouraging repeat business.

5. Use Social Media

Social media is a powerful tool for staying connected with your audience. Here are some ways to use it effectively:
  • Share updates about your restaurant, including new menu items and special offers.
  • Post mouthwatering photos of your dishes to engage followers.
  • Host live streams, introduce your team, and use trending hashtags to increase visibility.
Building a strong social media presence helps keep your restaurant top of mind for customers.

Conclusion

By implementing these five tips, you can adapt to changing conditions, regain customers, and thrive—not just survive—as we move forward from the pandemic. Start today and position your restaurant for long-term success!
 
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