Generating traffic during off-peak hours.
The typical picture of a mid-week afternoon, at times between the late evening hours of 4-6 pm the coffee shop is the busiest. Alas, empty tables, mornings faded with no patrons coming in and the team restless and anxious. But its okay, not all business work right from the start, hard work and patience needs to be put in. It’s wise to study and examine what will work for the type of business you have jumped in and what will work for the customers attracting this industry. As the values progress and change with time from industry to industry. Any type of business takes its own time to set-up and establish. Multiple opportunities emerge, crafting and designing new and exceptional tactics and policies to boom the business. Three meals a day was a routine followed by people in the past, today its five or six smaller meals due to the busy lifestyle and rising industry of the “off peak hours” of work.
Nowadays, the greatest “off-peak” opportunity is to construct and formulate new ideas during the Happy Hour. This framework offers the punter a chance to dine out while keeping the budget in hand. Happy Hour menus include traditional menus to attract the customer with good deals and offers. These are put forward as discount deals having a good meal in fewer prices like 2 for 1 drink, free refills for the clients who arrived in the morning and had a long day at the place.
Start from the beginning, set a base foundation to find out what more can be done to make these off-peak hours more pleasing, pleasant and suitable for regular clients. The client has a different way to see things across the counter that could change the way you work. It’s very important and very essential to keep in mind to cater your customers well and to spot and classify them especially when they are the regular ones. Evaluate and review what all can be done to develop new marketing plans and line of attacks. Views of the customers should be taken care of “customer feedback” which needs to be worked on for high clientage.
Not to forget the importance of technology. More people think that coffee shop is their second home. This gives the entrepreneur a big and good opportunity to magnetize new and repetitive business. Check your customer’s feedback, talk to them and find out what their needs are. Stable internet connections are an essential now-a-days .The passwords should be displayed accurately and the websites and social media pages working properly. Mostly customers require high speeds internet connections and wifi speeds. This is a must and there is no compromise for delays or any misconduct in the performance of the internet and wifi speeds.
Have you heard of a new café across the town with an exceptional lunch package or deal? If you are not attracting such customers, you need to find out how to attract such visitors by keep a track of their behavior. Just imagine what sort of an audience you will like to attract? Where are they already? And how will you bring them in your list of new guests? They must be sitting in offices, universities or are they busy commuters? Different and ground-breaking ideas will serve you better and on a wider scale than just giving deals and discounts.
Market strategies should be clear and easy to understand. The potential customers need to know and understand what is that we are offering. What is that we can serve better than the others in town. Highlighting the off-peak activities via social media, web sites, emails newsletters, table tents, buying advertising or sponsored space, banners, pamphlets and leaflets will all help in the course.
Be Patient. Creating a list of off-peak customers takes some time, patience and hard work. Accommodating the customers with their choices of food is also very important. Providing them with ease to set their budgets, timetables, programs, lifestyles and preferences will ultimately increase the revenues.
