Outshine the Competition: Creative Ways to Make Your Restaurant Thrive

Introduction

The restaurant industry is a delicious but highly competitive field. With endless options for hungry diners, it’s getting harder for restaurants to differentiate themselves. If you want to create a restaurant that thrives and becomes a beloved local institution, you need to find ways to stand out. Let’s dive into some creative strategies to do just that!

1. Curb Appeal: Make a Great First Impression

Location is essential, but don’t stop there! Think of your restaurant’s exterior as your first chance to wow potential customers. A splash of bold color, eye-catching window displays, or unique signage can make someone stop and take notice. Make sure your restaurant’s outside reflects the vibe and energy of the experience inside.

2. Pop-Ups: Expand Your Reach

Take your culinary creations on the road! Food festivals, craft markets, or other local events are perfect for a pop-up booth. Introduce your food to a new audience and test out new menu concepts. Since these events aren’t strictly focused on fine dining, you’ll stand out with your commitment to quality.

3. Guest Chefs: Spice Things Up

Invite a renowned guest chef to take over your kitchen for a special night or weekend. This creates a unique dining experience that gets customers talking. Even better: host a guest chef competition where diners judge the dishes – a bit of friendly rivalry turns your restaurant into an exciting event space.

4. Promotions With a Twist

Sure, holidays are great for promotions, but surprise your customers by offering something special on a less predictable day. A tempting prix-fixe menu on a Monday night, for example, can draw people in on a slower day of the week. Bonus points if the menu features items only available during that promotion.

5. Trend-Setter Status

Don’t just give customers what they want, show them the next exciting trend in food! Do your research: what does your target demographic love? What aligns with their values? Knowing those answers lets you incorporate new ingredients, unique dishes, and fresh concepts that make your restaurant feel ahead of the curve.

6. Community Connection

Become a beloved neighborhood spot by getting involved in your community. Sponsor a local charity event, or launch a unique food donation program to help those in need while reducing waste. This positions your restaurant as a business that goes beyond mere profit, establishing deep connections within your area.

Conclusion

Standing out takes effort, but the payoff is immense. Don’t be afraid to experiment with these ideas; even small changes make a difference. Remember, your restaurant is about more than just food–it’s about creating an unforgettable experience for your diners.

7 Deadly Sins of Restaurant Inventory Management (and How to Slay Them)

Running a restaurant is tricky, especially when it comes to keeping your inventory in check. Inefficient practices, poor storage, and sneaky fingers can drain your profits faster than you can say “soup’s on!” But fear not, fellow restaurateurs! By avoiding these seven common pitfalls, you can whip your inventory management into shape and boost your bottom line.

 

Sin #1: The Inconsistent Count-down

Inaccurate counts are like cooking with expired ingredients – a recipe for disaster. Schedule regular counts on the same day and time, before or after service, to catch anomalies quickly. Don’t forget prepped items, they count too! Use these counts to set realistic par levels and avoid over-ordering.

 

Sin #2: The Forecasting Faux Pas

Excess inventory is like money locked in a freezer. Aim for around 7 days’ worth on hand. Use sales data and trends to forecast accurately. Consider consolidating vendors and deliveries to save money and reduce waste.

 

Sin #3: The Disparate Systems Debacle

Juggling multiple, unconnected systems is a recipe for chaos and errors. Integrate your POS and inventory software to automate tasks like recipe tracking, invoice uploads, and price updates. Remember, your accounting software needs to play nicely too!

 

Sin #4: The Receiving Room Rumble

Sloppy receiving throws off your entire inventory flow. Schedule deliveries carefully and have trained staff on hand to check quality, paperwork, and quantities. Remember, every missing item is money lost!

 

Sin #5: The Storage Slip-up

Treat your ingredients like VIPs! Proper labeling and dating are key to freshness and cost control. Implement FIFO (First In, First Out) to avoid spoilage and ensure peak flavor. Remember, organization is your friend here!

 

Sin #6: The Blind Eye to Waste

Food waste is like throwing money in the trash. Use a food waste log to track what’s being tossed and why. Analyze the data to identify areas for improvement. Every crumb saved is a profit gained!

 

Sin #7: The Employee Embezzlement

Temptation is everywhere, even in your kitchen. Identify high-value, high-variance items and implement product requisition systems or buddy counts to deter theft. Remember, trust but verify!

By slaying these inventory management sins, you’ll free your precious resources, reduce costs, and boost your restaurant’s profitability. So, what are you waiting for? Start your inventory revolution today!

Bonus Tip: Remember, data is your weapon! Analyze your inventory cycles and processes to gain valuable insights. The more you know, the better you can control your costs and maximize your profits.

Keep Your Diners Safe and Your Restaurant Thriving: 5 Key Steps to Prevent Foodborne Illness

Every year, millions of people fall ill from foodborne illnesses, often contracted at restaurants. As a restaurant owner, protecting your customers and your business from this preventable danger is paramount. Here are 5 key steps you can take:

1. Handwashing: The Unsung Hero:

  • It’s simple, yet crucial. Make handwashing the cornerstone of your food safety program. Ensure proper handwashing stations are readily available and accessible throughout the kitchen.
  • Train your staff on proper handwashing techniques and emphasize frequent washing: before and after handling food, using the restroom, changing gloves, and more.
  • Eliminate excuses by addressing issues like sink availability and time pressure. Remember, proper hand hygiene can prevent outbreaks of norovirus, E. coli, and salmonella.

2. Cleanliness: A Three-Tiered Approach:

  • Not all cleaning is created equal. Train your staff on the three levels of cleanliness:
    • Cleaning: Removing visible dirt and debris.
    • Sanitizing: Using chemicals to kill bacteria on surfaces.
    • Disinfecting: Leaving a chemical disinfectant on surfaces for a specific time to kill viruses and other pathogens.
  • Stress the importance of following specific instructions for each level to ensure true cleanliness and prevent contamination risks.

3. Separate to Conquer: Prevent Cross-Contamination:

  • This occurs when harmful microbes jump from one food item to another. Create designated areas in your kitchen to prevent raw meat, produce, and allergens from mingling.
  • Use separate utensils and cutting boards for different food types. Thoroughly clean and sanitize work surfaces after each use, especially after handling raw ingredients.

4. Educate Your Diners: Knowledge is Power:

  • While you strive for perfection, sometimes undercooked food might slip through. In restaurants specializing in high-risk foods like steak or sushi, include disclaimers on your menu highlighting potential risks associated with undercooked items.
  • Train your wait staff to inform diners about these risks, empowering them to make informed choices.

5. Empower Your Team Through Training:

  • Food safety isn’t just for chefs. Ensure all employees, from managers to wait staff, receive certified food safety training.
  • Use a variety of engaging training materials to cater to different learning styles and experience levels.
  • Regularly reinforce the importance of food safety within your organization, making it a shared responsibility and a top priority.

Bonus: Best Practices for Restaurant Owners:

  • Develop a formal food safety plan outlining clear responsibilities and procedures.
  • Gain buy-in from management by highlighting the reputational and financial risks of foodborne illness outbreaks.
  • Share the plan with all staff and ensure they understand and follow it meticulously.
  • Consider food safety insurance to further protect your business from potential liabilities.

By implementing these essential steps and best practices, you can create a culture of food safety in your restaurant, protecting your customers, your reputation, and your bottom line. Remember, food safety is a continuous journey, not a one-time destination. Stay vigilant, educate your team, and prioritize this essential aspect of responsible restaurant ownership.

“Happy Holidays! A Special Message form CAMEO CHINA”

Spice Up Your Restaurant: Attract New Customers with Fresh Ideas

Spice Up Your Restaurant: Attract New Customers with Fresh Ideas

In the cutthroat world of restaurants, traditional methods of attracting customers are fading like yesterday’s bread. To truly stand out and entice new faces, you need to break the mold and embrace innovative strategies.

Step out of your comfort zone and explore these exciting possibilities:

Channel Blurring: Ditch the rigid boundaries! Partner with unexpected businesses like convenience stores or food trucks to offer your signature dishes in unexpected locations. Or, embrace the virtual realm with ghost kitchens, expanding your reach without a physical storefront.

Unleash the Power of Technology: Technology is your innovation engine. Implement user-friendly mobile apps for ordering and payment, providing convenience and personalization. Become a social media maestro by engaging with potential customers and running targeted ads. Analyze customer data to personalize offers and target marketing campaigns with laser precision.

Craft a Brand Identity that Captivates: Define your unique concept. Whether it’s your innovative cuisine, enchanting atmosphere, or unwavering commitment to sustainability, let it shine through in every aspect of your brand. Tell your story, share your passion, and maintain consistency across all platforms to build recognition and trust.

Nurture Your Community: Cultivate loyalty by rewarding your regular customers with exclusive deals and early access to new offerings. Host events that attract new faces and build connections within the community. Actively seek feedback and use it to continuously improve your offerings and enhance customer experience.

Never Stop Exploring: The world of culinary innovation is your oyster. Try new things, experiment with different concepts, and always be open to exploring new avenues. This spirit of exploration will keep your restaurant fresh and exciting, attracting loyal customers for years to come.

Remember:

  • Tap into niche markets: Identify specific demographics or dietary needs and tailor your offerings accordingly.
  • Embrace seasonal trends: Showcase the bounty of the season with limited-time menus and specials.
  • Collaborate with other businesses: Partner with local businesses for cross-promotion and reach new audiences.
  • Always be open to feedback: Continuously strive to improve your offerings and enhance customer experience.

By embracing these innovative strategies and constantly seeking new ways to improve, you can ensure your restaurant thrives in the ever-evolving culinary landscape. So, unleash your creativity, redefine your restaurant experience, and watch your customer base flourish!

Crafting a Winning Image: Innovative Strategies for Restaurant Social Proof

In the rapidly evolving digital landscape, restaurants must creatively harness social proof to stand out. This goes beyond traditional reviews and social media tactics. Here’s a fresh take on building your restaurant’s social proof.

Embracing Storytelling in Marketing

People connect with stories. Share the journey of your restaurant, the inspiration behind your dishes, and the people who make it all happen. This narrative approach can transform customers into brand ambassadors who share their experiences more intimately.

Collaborating with Local Influencers

Partner with local food bloggers and influencers to reach a wider audience. These collaborations can range from sponsored posts to hosting exclusive tasting events. The key is to find influencers whose followers align with your target demographic.

Hosting Community Events

Organize events that engage the local community – from cooking classes to charity dinners. These events provide an opportunity for customers to experience your brand’s values and commitment to the community firsthand, generating organic, positive conversations.

Innovative Use of Technology

Leverage the latest technology to enhance customer experience. For example, implementing an augmented reality menu can create a buzz, encouraging customers to share their unique experiences online.

Showcasing Behind-the-Scenes

Give your customers a peek into the kitchen or the day-to-day operations. This transparency builds trust and a deeper connection with your brand.

Integrating Customer Feedback into Operations

Actively use customer feedback to improve your services. Show your customers that their opinions matter by implementing changes based on their suggestions and highlighting these improvements in your marketing.

Sustainable Practices as a Marketing Tool

Embrace and promote sustainable practices. This not only appeals to the environmentally conscious demographic but also positions your brand as responsible and forward-thinking.

Conclusion

In the world of restaurant marketing, traditional methods of building social proof are no longer enough. By embracing storytelling, community involvement, technology, transparency, responsiveness to feedback, and sustainability, you can craft a unique and compelling brand image that resonates with today’s discerning customers.

How to Make Your Online Menu Truly User-Friendly

Your online menu is a key element of your restaurant’s digital presence, and ensuring a smooth experience for customers is essential. A user-friendly menu helps customers find what they want, order with ease, and builds positive associations with your brand. Let’s dive into how to optimize yours.

Why Prioritize a User-Friendly Online Menu?

  • Customer Satisfaction: Ease of use directly translates to happier customers.
  • Accessibility: A well-designed menu is inclusive, opening your restaurant to a wider audience.
  • Increased Orders: Frustrating menus lead to abandoned carts. Streamlining the process encourages more sales.

Key Elements of a User-Friendly Online Menu

  • Speed: Nobody likes slow loading times. Ensure your menu pages load within 3 seconds for optimal performance.
  • Mobile-First Design: Most orders happen on phones. Make sure your menu looks great and works flawlessly on smaller screens.
  • Minimize Navigation: Every extra click is an opportunity for a customer to change their mind. Keep the path to ordering short and direct.
  • Customer Profiles: Allow regulars to save their information and even previous orders for lightning-fast reordering.
  • Clear Formatting: Use photos, descriptive headings, and easy-to-read text to make your menu scannable and appealing.
  • Color Contrast: Ensure your text stands out against the background for readability by everyone.

Test It Yourself!

The best way to understand your customers’ experience is to put yourself in their shoes. Place an order on your own site – you may be surprised at what you find!

The Bottom Line

A user-friendly online menu isn’t just a nice feature; it’s a smart business decision. Investing in a smooth online experience translates to increased customer loyalty, accessibility, and most importantly, boosted sales.

Let me know if you’d like any other sections revised or added to make this even more compelling for restaurant owners!

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

 

Looking back at the end of 2019, nobody could have predicted the year we were about to have. For many restaurants, they had grand plans for expansion and growth. Unfortunately, this has transformed into a fight for survival for some. When we look back on 2020, it will be the companies that adapted to the conditions that performed the best. With this in mind, we have some marketing advice for restaurants! 

 

  1. Expand the Menu 

Firstly, this might sound counter-intuitive, but now is actually the right time to expand and offer the services that people need most. As people want to spend more time at home, perhaps you could sell home cocktail kits? Perhaps you can offer flour, yeast, and other essentials to locals? Suddenly, you become not just a restaurant but a pivotal service for the community. 

At this time, it seems people want to support local businesses. Therefore, another idea is to sell merchandise and gift cards. When customers buy a certain value of gift cards, you could even throw in a bonus to say thank you. 

 

  1. Cover the Basics 

During the pandemic, customers are looking for certain things from your website and this includes updated opening hours, menu, and delivery options. If they don’t see this information and can’t find the answers to questions, they will simply click elsewhere. 

Update the website and be clear about your policies; will you bring the order to their car? Can they collect orders? Do you deliver? Despite the willingness to support local businesses, be aware that many customers are also cautious; tell them exactly what precautions you’re taking on social media and beyond. 

If you have social media accounts, add delivery/collection information to the bio (this saves you from answering the same questions over and over again!). For those with an emailing list, don’t be afraid to send out a detailed newsletter with all this information. 

We know that some restaurants don’t have a website or social media platforms, so we have one piece of advice for these; get started today. A website is easier to create than ever before, and social media allows you to generate great customer reviews while sharing information with all followers. 

Bonus Tip – Lots of people are now using Zoom and similar tools, so why not create a background of your restaurant for customers to use in their own conference calls?

 

  1. Use Special Deals and Offers 

What better way to encourage customers to come back than with special offers? While some restaurants will offer special family deals, others will have offers for specific days of the week. For example, you might choose to go with a ‘Welcome Back Wednesday’ where all food on the menu is 20% off. If you can do this while also updating the menu, it’s exciting for both existing and new customers. 

 

  1. Build a Strong Relationship with Customers 

In recent weeks, we’ve seen lots of restaurants ask how they can generate business once again. For us, it’s all about building a better relationship with customers. We mentioned being open and honest with your safety measures during the pandemic, but this also includes making your service more widely available. For instance, those who don’t normally deliver can partner with Uber Eats and other delivery apps. 

Another great idea we’ve seen is to include a handwritten ‘thank you’ note with every order; your customers feel appreciated and they either order again or endorse the service to others. 

 

  1. Use Social Media 

We’ve mentioned social media already, but there’s never been a better time to build a following on Instagram, Facebook, Snapchat, and others. Share the latest news with customers, inform them of changes, post photos of your delicious dishes, engage with followers, and become a brand people love to follow. 

We recommend doing live streams, introducing the team, and taking advantage of trending hashtags. 

Conclusion 

With these five simple tips, you can regain customers and thrive, not just survive, as we come out of the pandemic! 

 

Improve Customer Service with 8 Simple Habits

Improve Customer Service with 8 Simple Habits

 

Sadly, too many restaurant owners believe that their success relies upon their menu alone and this only leads to failure. Why? Because they forget one of the main reasons customers return – the great service. Since this factor is so important, we have 8 simple habits for customer service that will have your diners coming back time and time again.

 

Provide the Tools – Firstly, you need to provide the right tools, as the owner, for the team to go out there and succeed. If you throw inexperienced workers out into the dining room, you cannot expect them to be good with customer service because most people need to be trained. Once your staff have been trained effectively, you will immediately see a return on your investment so we even recommend closing for the day if needed just to get it right.

In addition to this, there are some other factors that will harm your chances of good customer service including dirty facilities, poor cooking tools, poor equipment, and lack of ingredients. If the staff aren’t given the tools to succeed, they will struggle so it is up to you to be in control and help them step up.

 

Be an Example – As a leader, you should always be the perfect example for how you want your team to treat customers. If you walk around ignoring customers and not really being willing to help them in any way, your employees are only going to do the same because it looks as though you don’t really care.

As well as yourself as the owner, all managers should have the right attitude and this means being willing to talk to customers rather than thinking themselves ‘above’ this. If you have hired a manager to work in the kitchen, they should still have customer service training because what happens when they are the only manager working on a certain day? You can’t have your reputation tarnished just because a manager doesn’t have experience in talking to people because this will lose you valuable customers.

As soon as your managers know how to treat customers in the right way, the rest of the staff will follow suit and this can be something your restaurant will be remembered by for all the right reasons. Remember, customer service doesn’t just end after the training so keep up-to-date with all staff and answer any questions they may have.

 

Hire Carefully – Next, the easiest way to have a great customer service team is to hire people that either have experience in the hospitality industry or naturally know how to talk to people. As a restaurant, you will undoubtedly receive applications from young people and students looking to pay their way through college. Now, there is nothing wrong with this but they need to have the right worth ethic and the hospitality mindset because it isn’t all about experience. As long as you hire well, you will save on training and it will make you more efficient.

 

Respect Complaints – Not all reviews from customers will be good so knowing how to deal with negativity is an important step all staff members should know – again, this comes from the very top. If you have an unhappy customer, staff should be respectful, understanding, and seek a solution right away if the customer is to have their experience turned around.

Sometimes, the complaints will come after the customer has left the restaurant in the shape of an internet review. If this is the case, use your reply to show everybody watching that you care about their comments and explain that you take whatever it was that they have complained about seriously.

 

Teach Service – Although you can train and prepare your staff well, nothing beats direct experience so let your staff get out there. Just like a sportsman needs time on the field, staff need time with customers and you will soon see whether or not they have the tools to succeed. Every week, talk with them and highlight areas for improvement and essentially hone their skill set to your liking.

 

Watch Carefully – Just because you are the owner, it doesn’t mean that you have to be locked away in an office somewhere worrying about bills. Instead, take some time to walk around the restaurant and see your team in action. Even if you pull on an apron and get serving yourself, you can be an admirable presence whilst give tips to your waiters at the same time.

 

Love Your Employees – Ultimately, your staff will always be the face of your brand because they are what the customers see most during their experience. With this in mind, you should be looking to treat all staff members well. When staff are happy, they pass this on to the customer who gets a feel-good feeling from the atmosphere and will already be thinking about coming back before they even leave.

 

Create a Rewards System – At times, tips just aren’t enough when staff put their all into their work so you need something to show how much you appreciate their help. Whether it is a monetary rewards system, group days out, or some paid time off, this is a great way to keep morale high and show all staff you care. Furthermore, compliments are completely free so give them out whenever they are deserved.

 

Summary – Once you have customer service perfected, your diners are more likely to enjoy their experience, your staff are more likely to stay, and you are more likely to have an efficient business. At all times, it should be one of the great focuses of your restaurant and we have provided a few key tips today!

Getting Restaurant Staff Prepared for a Busy Holiday Period

Getting Restaurant Staff Prepared for a Busy Holiday Period

As we reach this time of year, we tick off the things separating us from the frantic holiday season. With Halloween and thanksgiving both over, we’re well and truly on the way and nothing is going to slow the journey down. As you know, more customers walk through the doors in the last month of the year and this can put stress on your staff. Considering most restaurants hire young staff, many can be unprepared for what’s to come.

In the last six weeks, diets are forgotten and people are more likely to treat themselves and their families. Let’s not forget, businesses all around the city also have their Christmas meals too. Therefore, you need to ensure everything is ready and this includes your stock rooms, your menu, and your staff!

Assertiveness is a Valuable Skill – If you have experience in managing a restaurant, you’ll know that walking the line between assertiveness and plain pushy can be dangerous. During the holidays, you need people to come in, enjoy their meals, and then leave again without making them feel as though they were spared an experience…this is easier said than done.

When talking to servers in the lead up to Christmas, start by encouraging a faster pace because nobody wants to be waiting at the front door just to get a table. To get things started, they should also explain the specials as they sit down rather than walking away immediately; this way, they’re already thinking about eating. Sometimes, you might just strike gold and the table will say ‘that sounds great, we’ll all have the ‘enter delicious dish here!’.

If you have room for display dishes around the restaurant, make them visible because it’ll catch the eye of the diner. With any luck, they’ll have that specific dish on their mind and order it without even checking the rest of the menu when the time comes. If your staff can master the art of offering assertiveness with a smile, your guests won’t feel cheated out of their experience.

Consider Different Ordering Options – In other industries, the invention of the mobile device has allowed the ordering process to become more efficient. For most, they believe this doesn’t apply to the restaurant niche but we would be cautious in thinking this. Nowadays, online and mobile food ordering is a possibility and it could pocket you a nice sum of money during the upcoming season.

Do your members of staff currently spend most of their lives on the phone taking orders? If so, this is a huge inefficiency considering the orders have the potential to come through automatically via the internet. In addition to making the process easier, it also severely reduces the number of mistakes made. Of course, we’re only human so the customer could say the wrong dish by accident or your team member could mishear something over the phone. With online ordering, communication improves and there’s proof of the order so blame can be portioned accordingly for mistakes; this could reduce the number of extra dishes you have to give away.

If you’re going to introduce this ordering method, make sure it’s advertised sufficiently on social media, your website, and in your restaurant. Suddenly, your restaurant becomes available without the upheaval of writing everything down and then placing the call. With increased accessibility, there’s no reason why you can’t enjoy an increase in orders too.

Sometimes, the introduction of online ordering can be slow to start so try some online-only special offers; people sometimes just need a gentle push in the right direction. If they have a reason to order online, such as 10% off, they’ll do so to see how good the service is.

Consider Your Stock Carefully – As a restaurant, there are some mistakes you make during the holiday season that are forgivable including bringing the wrong menus or the wrong dish every so often. However, there’s one thing that should be considered a crime against eateries around the world; not ordering sufficient ingredients.

If you have a POS system, or if you track things manually, you should know your most popular dishes and you should be aware of how busy things can get in December. If this is your first year, don’t just assume you’ll need the same weekly order because Christmas is a different beast altogether.

If you need to order extra, go ahead and do it; what’s the worst that can happen? You don’t order quite as much once the season is over. If you end up wildly overestimating stock levels, this isn’t a problem for foodstuffs with a long date. Even if you’re forced to throw fresh food away, at least you’ll learn for next year and at least you didn’t need the embarrassing conversation of telling guests half your menu is unavailable.

As a restaurant, customers are willing to forgive certain errors but your role within the community, at the very minimum, is to provide them with delicious food.

Promote Early Catering Orders – If you don’t provide a catering service, 1) consider it because you can make some great money at this time of year and 2) feel free to skip to our next piece of advice. If you do, we recommend encouraging your customers to make their orders as early as possible. When those last-minute huge orders come in, they’re almost impossible to turn down because it presents a healthy sum of money. Yet, at the same time, it places the whole business under stress.

In the past, we’ve found that discounts work quite well because people always like to save money. For example, a 5% discount per week they order in advance (with a maximum of three weeks; 15%). With an early order, you have time to prepare and it becomes easier to cope with for your team. As long as you spread the message as far and wide as possible via social media, newsletters, emails, your website, and in the restaurant, the more likely people are to take notice.

Your employees will find it much easier to stay motivated when the orders come in early because they feel respected!

Is Your Current Team Capable? – Of course, we aren’t questioning the ability of your employees. Instead, we’re asking whether they can handle the expected demand alone or whether you’re going to need more people. When the workload spreads between fewer people, the customers don’t get the attention they deserve and the staff themselves feel mistreated.

For your restaurant to run smoothly this season, we advise looking at your staffing requirements carefully. These days, plenty of people want seasonal work and it prevents your customers from waiting for 30 minutes just to get a table. Instead, they’ll be in and out enjoying a superb experience and you can take more tables over the course of an evening.

Summary – Ultimately, this time of year requires some consideration; if you go into it without really thinking, you WILL come unstuck like many ex restaurant owners before you. After thinking about staff, stock, online ordering, scheduling, your menu, and every other factor, you can keep the restaurant running like clockwork even with more people sitting down than ever before.

For your employees, they need strong leadership at this time of year. If you remain strong at the top, they’ll keep working away even when they feel like giving up!

Experts Have Spoken: 4 Ways To Lure Customers Back Into Your Restaurant

Why is it that despite your amazing staff, great food and positive guest relations that repeat customers are not coming back like you want? Is there anything you can do? What are you missing that could turn things around for you?

Thankfully, some of the best restauranteurs have shared their experiences and restaurant marketing techniques to help you turn a first-time visitor into a recurring guest.

Your Restaurant Should Be Family-Friendly

Your business can boom if it has a family-friendly atmosphere. You can have a Sports Bar that’s family-friendly during the day. At night, you can focus on another group of patrons.  This allows you to target two demographics of customers.

Kid-friendly doesn’t mean constantly buying crayons to give the kids. Consider giving kids a chance to have a hand in their food. For instance, Southerleigh allows kids to roll their pretzel the way they want, which parents like because it keeps the kids occupied. 

You can also extend the atmosphere to include guests will dogs. For example, Southerleigh offers complimentary water bowls and a large patio for guests to enjoy. 

Focus On Local Ingredients

Many people love it when businesses – especially restaurants – buy their ingredients from local vendors.  In Des Moines, Iowa, Marlene’s at Sevastopol Station began offering local craft beer on the tap, which made a huge impact on the community.  People want good food, but they don’t want it at the cost of local producers getting the shaft. If you can go local, focus on it.

Southerleigh is another restaurant that brews their own beer – in-house. The restaurant’s customers love the idea they can try any kind of in-house brew, which can change with the seasons. This “little aspect” keeps beer lovers coming back.

Use Social Media

People are still on the fence about cell phones at the table, but one thing is certain – if you’re not using social media for your company, you’re missing out on potential customers. Social media can do wonders for your business, but only if used right and on the right social medium.

Of course, this begs the question, should your restaurant be designed so that it looks good in a social media photo?

Nick Moretti is the owner of Chop Shop and 1st Ward Events in Chicago. According to him, it’s important to come up with a fun atmosphere to ensure customers will remember their experience at a restaurant. This is what brings them back.

Moretti said his restaurant recently updated its décor on the patio, adding in two large black and white murals that are often background drops for guests taking pictures and posting on social media.  The black and white color makes everything else in the photo stand out.

Food’s presentation is also essential in generating repeat business. For instance, one Des Moines restaurant invites the local artists to add décor to their wall, adding more local charm to go with their culinary delights. 

If you’re not keen on Instagram, you could always use email marketing.

According to Crumbzz International Bistro owners J. Stephen Stadler, email marketing and social media postings are important in society. If a business is to survive, they must constantly stay on their customers’ minds. However, too much marketing can turn people off and block the emails and postings. Only email or post something that’s important for them to know such as specials you’re having or something new you are offering to them.

Expand Your Kitchen and Mind

When it comes to reaching more customers and bringing them back in, you want to embrace new ideas. For instance, offer a take-out lunch service for customers who don’t have time to sit down in your restaurant. Most people would rather not eat fast food every day (and they shouldn’t either), which means you could capitalize on that fact by offering a lunch/dinner take-out service.

Your menu should offer dietary restriction foods to expand the appeal to people who have problems eating out. For example, you can offer gluten-free or vegetarian options for them to choose from.

This is especially helpful for large groups, who may have one or two people who are restricted in their diet. While one or two people may not seem like a lot, an entire group will add up. If you don’t make concessions for dietary needs, you’ll miss out on the income a group can offer you.

Directions from Small Business Owners for Running a Restaurant

Restaurants are a popular place in movies, they’ve been shown for a large number of events ranging from the meetings between two people in love to carrying out hits on the members of the rival gang but what they fail to show is the everything things which go behind the scene at nearly every restaurant at all times. At the end of the day, every restaurant is a business and like every business, there are a great number of things which need to be taken care of. One of the most important ones is the competition which goes on in the restaurant industry but there are things which you can take care of to keep yourself ahead of the competition.

The most important thing is to streamline all the process in your restaurant. This can mean the difference between success and failure. A lack of clarity can result in a waste of time and resources. Everyone must understand their life in the business and know whatever is expected of them.

There are so many things which happen at any given moment in a restaurant that it becomes very difficult to keep a track of them as the issues just seem to be coming continuously. It is important that one stays ahead of the curve by not getting distracted.

Almost everyone on the team is going to have an opinion on every issue the restaurant faces but it is important to keep track of the reasons why you got in the industry. One should never forget his or her true calling and never shirk away from making tough decisions when the time comes. In the restaurant, as is also true in life, one must remain true to his own self.

Consistency is perhaps the greatest requirement for success. It makes the whole process easier and everybody understand their role in the picture. Making too many changes too soon can send wrong signals to both your employees and your customers.

Things like the menu, the bar, and other stuff which are hidden from the customers may not seem so important but they are the framework on which the entire business stands, one shouldn’t stop paying attention to these seemingly boring issues.

The customer should be the center of the entire experience after all he’s paying for it. The food is important too but it is the overall experience which is usually more memorable than the food itself.

Having the right team is extremely important for any business but it is especially important in the restaurant business. Look for people who work on the same frequency as you. Things, like sharing the same work ethic and having similar goals for the business, can make a lot of difference.

Saving money in things like the cutlery, food etc. and people may lead to some short-term savings but customers usually see through these things. It is important to invest in high-quality, both in materials and in people. Good service makes repeat customers which is good for the business.

Restaurants don’t start making money on the first day of their opening, no business does. There should be a safety cushion of money one must have especially for the initial months when cash flow is an issue.

Last but not the least, it is important to find a balance between your restaurant and home life, after all, it is usually the family that we do everything for. If we’re to neglect family life for the sake of our business then there is a risk of losing both in the long-term. Small things matter, it is important to maintain a balance in life.

The Journey of a Restaurateur – How to Avoid Food Allergy Reactions?

The Journey of a Restaurateur – How to Avoid Food Allergy Reactions?

 

Exhilarating, demanding and somewhat rewarding – these are the key three elements around which a restaurateur’s life revolves. Opening a professional restaurant chain is one of the best careers you can choose in this fast paced technology controlled era; taking in account the pace with which the culinary industry has revolutionized over the past few years.

However, in any business operation protocol, especially when running a professional restaurant, keeping a check over the safety of the customer’s is the most important thing you need to take care of. One of the biggest problems customers have to go through is a food allergy reaction, during galloping down chunks of their favorite exotic recipe

A research carried out by the Food Allergy and Research Education (FARE) shows that approximately 15 million Americans are suffering from food allergies – including 1 out of 13 children.  For United Kingdom, the estimate goes to 17 million. After a recent death of a customer; due to peanut allergy, the restaurant owner was sentenced to a 6 year prison for food negligence which has driven restaurateurs to learn about food allergy reactions. Here is what you need to know!

Learn The Triggering Aspects:

Although you can never be sure about which food would trigger the allergic reactions, but studies show that 90% of all the food reactions are triggered from foods, falling under of the ‘Big 8’ categories – milk, soybeans, fish, peanuts, eggs, tree nuts, wheat and shellfish.

You staff must be trained to prevent cross contamination between different ingredients. Moreover, the customers also need to be well-versed about which element would ignite the allergic reaction, for example protein.

Plan to Reduce the Risk of Food Allergies:

Once the customer notifies the restaurant about an allergy, the food service operator needs to devise a four-pointer plan, which is to be followed by the staff. The first thing in the plan is that all the staff needs to know the allergies, and how to serve clients suffering from such disorders.

Second, you need to prevent any chances of cross contamination. Then, the front and the back house needs to stay in contact seamlessly, in order to make sure that right food goes to the right customer. Finally, you need to make sure that your marketing materials and welcoming strategy include empathizing with people suffering from food allergies.

Design and Implement a Protocol:

A restaurant needs to follow a certain protocol in order to make sure to deal effectively with people suffering from food allergies. First, the servers need to ask everyone at the table about any allergies, and explain each dish in the menu in detail.

When addressing the customers, the servers should inform them who and when to contact in case of any food allergy situations. Moreover, in order to prevent cross contamination, the servers need to serve the order themselves – to the person suffering from the allergy!

The Bottom Line:

Being an owner of a restaurant may provide you with a list of opportunities to prove you metal in the marketplace and make your mark, however, you need to make sure that you prioritize the safety of your clients and your employees every step of the way. In such cases, you need to learn about the most common food allergies, and design a protocol to deal with such scenarios efficiently!