Creative Ways to Attract Customers to Your Restaurant

The restaurant industry is constantly evolving, so to keep your business thriving, you need fresh strategies to attract a steady stream of customers. Here are some key areas of focus to boost your success:

Visual Appeal: The Power of Imagery

    • Invest in professional food photography to make your dishes irresistible.
    • Use these images strategically on your website, menus, and social media.
    • Encourage customers to share their food photos – user-generated content is great publicity!

Behind-the-Scenes Access

    • Give customers a glimpse into your kitchen with real-time updates on social media.
    • Share new dishes, prep highlights, and chef spotlights to build excitement.

A Website That Works For You

    • Keep your site clean, simple, and mobile-friendly.
    • Make your menu, hours, and contact info front and center.

The Social Media Advantage

    • Be active where your customers are. Tailor content to each platform.
    • Run contests, share mouthwatering photos, and promote events.

Email Marketing: Building a Community

    • Offer sign-up incentives and avoid overwhelming subscribers.
    • Share updates, exclusive offers, and birthday rewards to build loyalty.

Special Events for Every Occasion

    • Host wine tastings, cooking classes, and ‘Meet the Chef’ nights for unique experiences.
    • Become the preferred spot for game days, holidays, and group gatherings.

Customer Relationships Matter

    • Get to know your regulars and make them feel valued.
    • Loyal customers are your biggest advocates and a source of repeat business.

Extend Your Reach

    • Create a digital or physical cookbook of favorite recipes to keep your food on customers’ minds.
    • Offer gift cards to attract new diners.

The Power of Online Presence

    • Prioritize local SEO so you rank high in searches.
    • Offer easy online ordering with integrated payment processing.
    • Encourage positive Google+ reviews for visibility and trust.

Remember, it’s about finding the right combination of strategies that work best for your restaurant and target audience. Experiment, track results, and adjust your approach as needed!

Outshine the Competition: Creative Ways to Make Your Restaurant Thrive

Introduction

The restaurant industry is a delicious but highly competitive field. With endless options for hungry diners, it’s getting harder for restaurants to differentiate themselves. If you want to create a restaurant that thrives and becomes a beloved local institution, you need to find ways to stand out. Let’s dive into some creative strategies to do just that!

1. Curb Appeal: Make a Great First Impression

Location is essential, but don’t stop there! Think of your restaurant’s exterior as your first chance to wow potential customers. A splash of bold color, eye-catching window displays, or unique signage can make someone stop and take notice. Make sure your restaurant’s outside reflects the vibe and energy of the experience inside.

2. Pop-Ups: Expand Your Reach

Take your culinary creations on the road! Food festivals, craft markets, or other local events are perfect for a pop-up booth. Introduce your food to a new audience and test out new menu concepts. Since these events aren’t strictly focused on fine dining, you’ll stand out with your commitment to quality.

3. Guest Chefs: Spice Things Up

Invite a renowned guest chef to take over your kitchen for a special night or weekend. This creates a unique dining experience that gets customers talking. Even better: host a guest chef competition where diners judge the dishes – a bit of friendly rivalry turns your restaurant into an exciting event space.

4. Promotions With a Twist

Sure, holidays are great for promotions, but surprise your customers by offering something special on a less predictable day. A tempting prix-fixe menu on a Monday night, for example, can draw people in on a slower day of the week. Bonus points if the menu features items only available during that promotion.

5. Trend-Setter Status

Don’t just give customers what they want, show them the next exciting trend in food! Do your research: what does your target demographic love? What aligns with their values? Knowing those answers lets you incorporate new ingredients, unique dishes, and fresh concepts that make your restaurant feel ahead of the curve.

6. Community Connection

Become a beloved neighborhood spot by getting involved in your community. Sponsor a local charity event, or launch a unique food donation program to help those in need while reducing waste. This positions your restaurant as a business that goes beyond mere profit, establishing deep connections within your area.

Conclusion

Standing out takes effort, but the payoff is immense. Don’t be afraid to experiment with these ideas; even small changes make a difference. Remember, your restaurant is about more than just food–it’s about creating an unforgettable experience for your diners.

Cameo’s booth #8033 will be the place to have a howlin’  good time at the National Restaurant Association Show!

 

Picture this: You’re rockin’ the restaurant world, hustlin’ hard, and your coffee’s gone cold.  Woof, that’s rough.  But guess what? Cameo’s got your back with our brand new, tail-waggingly cute dog mugs! We’re unleashing these adorable pups at the National Restaurant Association Show starting May 18th. And hey, we didn’t forget the quality dinnerware that made us the official dinnerware supplier for all foodservice operations at the 2008 Beijing Olympics!

Swing by our booth and let’s find your perfect furry coffee companion. Six different breeds to choose from – guaranteed to make those morning meetings way less of a drag. These mugs will be a paws-itively delightful reminder of all the awesome connections you make at the show.

Cameo: Where affordable, durable dinnerware, and a whole lot of cuteness collide.

We’re all about consistency, quality dishes, and customer service that’ll make you want to howl at the moon (in a good way). Because when your business shines, we shine too! Cameo’s team is ready to pounce on the chance to find the right dinnerware solution for you.

We’ve got warehouses stocked to the brim in both the US and Canada – Secaucus, New Jersey / Toronto, Canada.

Mark those calendars and come sniffin’ around Booth #8033 for a barkin’ good time!

May 18-21, 2024 —McCormick Place, Chicago.

Can’t wait to see your smiling faces!

Give Your Restaurant a Spring Refresh: 5 Must-Do Changes

Spring has sprung, and it’s the perfect time to revitalize your restaurant! Leave the winter doldrums behind and embrace the fresh energy of the season with these easy and impactful changes.

1. Embellish Your Tables with Seasonal Touches

Ditch those wintertime candles and bring the outdoors in. A simple vase with vibrant blooms, a potted herb, or even a sprig of greenery adds instant charm to tablescapes. Get creative and explore farmers’ markets and local florists for affordable, eye-catching options.

2. Energize Your Online Presence

Social media is your restaurant’s digital storefront. Entice customers with these visually appealing updates:

  • Showcase Seasonal Dishes: Snap mouthwatering photos of your new spring menu items featuring fresh, in-season ingredients.
  • Behind-the-Scenes Magic: Offer glimpses into your kitchen with videos of dishes being prepped or cocktails being crafted.
  • Hashtags are Key: Use relevant local hashtags (e.g., #[CityName]Eats, #[Neighborhood]Foodie) to reach new audiences.

3. Modernize Your Equipment

Outdated equipment slows down your kitchen and impacts food quality. If a major upgrade isn’t in the budget, consider these options:

  • Equipment Leasing: Explore leasing programs that provide access to newer equipment with flexible payment options.
  • Refurbished Options: Look for reliable vendors offering high-quality refurbished equipment at lower prices.

4. Revamp Your Menu with the Season

A few strategic additions featuring in-season produce will excite your regulars and attract new customers. Think bright salads, herb-infused dishes, and refreshing cocktails made with seasonal fruits and juices. Limited-time offerings create a sense of urgency and excitement.

5. The Power of a Deep Clean

Go beyond routine cleaning! A focused deep cleaning session will leave your restaurant sparkling. Consider these tactics:

  • Team Effort: Host a “Spring Cleaning Party” outside business hours with upbeat music and treats to motivate your staff.
  • Targeted Areas: Don’t forget often-overlooked spots like light fixtures, baseboards, and behind heavy equipment.
  • Sustainable Cleaning: Opt for eco-friendly cleaning products for a healthier work environment and a positive environmental impact.

Bonus Tip: Don’t underestimate the power of fresh paint or simple decor swaps to transform your space. Small changes = big impact!

Embrace the new season with these upgrades, and watch your restaurant blossom!

7 Deadly Sins of Restaurant Inventory Management (and How to Slay Them)

Running a restaurant is tricky, especially when it comes to keeping your inventory in check. Inefficient practices, poor storage, and sneaky fingers can drain your profits faster than you can say “soup’s on!” But fear not, fellow restaurateurs! By avoiding these seven common pitfalls, you can whip your inventory management into shape and boost your bottom line.

 

Sin #1: The Inconsistent Count-down

Inaccurate counts are like cooking with expired ingredients – a recipe for disaster. Schedule regular counts on the same day and time, before or after service, to catch anomalies quickly. Don’t forget prepped items, they count too! Use these counts to set realistic par levels and avoid over-ordering.

 

Sin #2: The Forecasting Faux Pas

Excess inventory is like money locked in a freezer. Aim for around 7 days’ worth on hand. Use sales data and trends to forecast accurately. Consider consolidating vendors and deliveries to save money and reduce waste.

 

Sin #3: The Disparate Systems Debacle

Juggling multiple, unconnected systems is a recipe for chaos and errors. Integrate your POS and inventory software to automate tasks like recipe tracking, invoice uploads, and price updates. Remember, your accounting software needs to play nicely too!

 

Sin #4: The Receiving Room Rumble

Sloppy receiving throws off your entire inventory flow. Schedule deliveries carefully and have trained staff on hand to check quality, paperwork, and quantities. Remember, every missing item is money lost!

 

Sin #5: The Storage Slip-up

Treat your ingredients like VIPs! Proper labeling and dating are key to freshness and cost control. Implement FIFO (First In, First Out) to avoid spoilage and ensure peak flavor. Remember, organization is your friend here!

 

Sin #6: The Blind Eye to Waste

Food waste is like throwing money in the trash. Use a food waste log to track what’s being tossed and why. Analyze the data to identify areas for improvement. Every crumb saved is a profit gained!

 

Sin #7: The Employee Embezzlement

Temptation is everywhere, even in your kitchen. Identify high-value, high-variance items and implement product requisition systems or buddy counts to deter theft. Remember, trust but verify!

By slaying these inventory management sins, you’ll free your precious resources, reduce costs, and boost your restaurant’s profitability. So, what are you waiting for? Start your inventory revolution today!

Bonus Tip: Remember, data is your weapon! Analyze your inventory cycles and processes to gain valuable insights. The more you know, the better you can control your costs and maximize your profits.

Keep Your Diners Safe and Your Restaurant Thriving: 5 Key Steps to Prevent Foodborne Illness

Every year, millions of people fall ill from foodborne illnesses, often contracted at restaurants. As a restaurant owner, protecting your customers and your business from this preventable danger is paramount. Here are 5 key steps you can take:

1. Handwashing: The Unsung Hero:

  • It’s simple, yet crucial. Make handwashing the cornerstone of your food safety program. Ensure proper handwashing stations are readily available and accessible throughout the kitchen.
  • Train your staff on proper handwashing techniques and emphasize frequent washing: before and after handling food, using the restroom, changing gloves, and more.
  • Eliminate excuses by addressing issues like sink availability and time pressure. Remember, proper hand hygiene can prevent outbreaks of norovirus, E. coli, and salmonella.

2. Cleanliness: A Three-Tiered Approach:

  • Not all cleaning is created equal. Train your staff on the three levels of cleanliness:
    • Cleaning: Removing visible dirt and debris.
    • Sanitizing: Using chemicals to kill bacteria on surfaces.
    • Disinfecting: Leaving a chemical disinfectant on surfaces for a specific time to kill viruses and other pathogens.
  • Stress the importance of following specific instructions for each level to ensure true cleanliness and prevent contamination risks.

3. Separate to Conquer: Prevent Cross-Contamination:

  • This occurs when harmful microbes jump from one food item to another. Create designated areas in your kitchen to prevent raw meat, produce, and allergens from mingling.
  • Use separate utensils and cutting boards for different food types. Thoroughly clean and sanitize work surfaces after each use, especially after handling raw ingredients.

4. Educate Your Diners: Knowledge is Power:

  • While you strive for perfection, sometimes undercooked food might slip through. In restaurants specializing in high-risk foods like steak or sushi, include disclaimers on your menu highlighting potential risks associated with undercooked items.
  • Train your wait staff to inform diners about these risks, empowering them to make informed choices.

5. Empower Your Team Through Training:

  • Food safety isn’t just for chefs. Ensure all employees, from managers to wait staff, receive certified food safety training.
  • Use a variety of engaging training materials to cater to different learning styles and experience levels.
  • Regularly reinforce the importance of food safety within your organization, making it a shared responsibility and a top priority.

Bonus: Best Practices for Restaurant Owners:

  • Develop a formal food safety plan outlining clear responsibilities and procedures.
  • Gain buy-in from management by highlighting the reputational and financial risks of foodborne illness outbreaks.
  • Share the plan with all staff and ensure they understand and follow it meticulously.
  • Consider food safety insurance to further protect your business from potential liabilities.

By implementing these essential steps and best practices, you can create a culture of food safety in your restaurant, protecting your customers, your reputation, and your bottom line. Remember, food safety is a continuous journey, not a one-time destination. Stay vigilant, educate your team, and prioritize this essential aspect of responsible restaurant ownership.

Restaurant Branding: Unveiling the Secrets to Building a Powerful Brand in 2024

Introduction:

Welcome to the exciting realm of restaurant branding! In today’s competitive landscape, a strong brand identity is no longer a mere luxury; it’s an absolute necessity for restaurants striving for success. A well-crafted brand transcends mere aesthetics and serves as a powerful tool for captivating customers, forging loyalty, and driving long-term growth.

Demystifying the Importance of Branding:

Branding operates at the core of a restaurant’s identity. It’s the invisible force that shapes how customers perceive your establishment. Imagine your brand as a vibrant tapestry woven from distinct threads: your name, logo, color palette, tone of voice, and overall visual aesthetic. Each element plays a crucial role in creating a cohesive and memorable impression.

In a world saturated with choices, a strong brand acts as a beacon, guiding customers towards your restaurant and differentiating you from the competition. It’s the invisible handshake that welcomes guests, whispers promises of exceptional experiences, and ensures they leave with a lasting positive impression.

Deconstructing a Strong Brand:

A robust restaurant brand is not simply a catchy name and a fancy logo; it’s a carefully constructed ecosystem of interconnected elements. Let’s delve deeper into the core components that make up a powerful brand:

  • Target Audience: Identifying your ideal customer is the cornerstone of effective branding. Understanding their demographics, preferences, and aspirations allows you to tailor your brand message to resonate deeply with them.
  • Brand Identity: This is the heart and soul of your brand, encompassing your name, logo, color palette, slogan, and overall visual aesthetic. It should be visually appealing, memorable, and consistent across all touchpoints.
  • Brand Voice: This is the personality you project through your communication. It should be consistent, authentic, and reflect your brand values.
  • Brand Promise: This is the core value proposition you offer to your customers. It should be clear, differentiated, and consistently delivered upon.
  • Brand Story: This is the narrative that weaves together your brand’s history, values, and aspirations. It should be compelling, emotionally resonant, and connect with your audience on a deeper level.

Crafting a Brand that Captivates:

Now that we’ve unveiled the foundational pillars of a strong brand, let’s embark on the exciting journey of building one for your restaurant:

1. Unveiling Your Target Audience:

Step into the shoes of your ideal customer. Imagine their demographics, interests, and aspirations. What motivates them? What are their pain points? This deep understanding will guide your branding decisions and ensure you resonate with the right audience.

2. Shaping Your Brand Identity:

This is where your creativity takes flight! Develop a name that is unique, memorable, and reflects your brand essence. Craft a logo that is visually captivating and embodies your brand values. Choose a color palette that evokes the desired emotions and complements your overall aesthetic.

3. Finding Your Voice:

Imagine your brand as a person. What would their tone of voice be? Would they be friendly and casual, or sophisticated and polished? Choose a voice that is consistent with your brand personality and resonates with your target audience.

4. Defining Your Brand Promise:

What sets your restaurant apart? What unique value do you offer to your customers? Articulate your brand promise in a clear and concise way, ensuring it’s something you can consistently deliver upon.

5. Weaving Your Brand Story:

Share your restaurant’s journey, your passion for food, and your commitment to creating memorable experiences. Your brand story should be authentic, engaging, and connect with your audience on an emotional level.

6. Branding Across All Touchpoints:

Consistency is key. Ensure your branding is meticulously applied across all your marketing materials, website, social media platforms, staff uniforms, and even in-store décor. Every touchpoint should seamlessly reinforce your brand identity.

7. Measuring and Refining:

Branding is a dynamic process, not a static destination. Regularly track your brand performance through surveys, social media engagement, and customer feedback. This valuable data will help you identify areas for improvement and refine your branding strategy over time.

Conclusion:

By investing in building a strong restaurant brand, you unlock a treasure trove of benefits. You’ll attract your ideal customers, foster loyalty, boost sales, and ultimately, achieve long-term success. Remember, branding is a journey, not a destination. Embrace the creative process, connect with your audience, and watch your restaurant flourish into a thriving haven of culinary delight.

“Happy Holidays! A Special Message form CAMEO CHINA”

Spice Up Your Restaurant: Attract New Customers with Fresh Ideas

Spice Up Your Restaurant: Attract New Customers with Fresh Ideas

In the cutthroat world of restaurants, traditional methods of attracting customers are fading like yesterday’s bread. To truly stand out and entice new faces, you need to break the mold and embrace innovative strategies.

Step out of your comfort zone and explore these exciting possibilities:

Channel Blurring: Ditch the rigid boundaries! Partner with unexpected businesses like convenience stores or food trucks to offer your signature dishes in unexpected locations. Or, embrace the virtual realm with ghost kitchens, expanding your reach without a physical storefront.

Unleash the Power of Technology: Technology is your innovation engine. Implement user-friendly mobile apps for ordering and payment, providing convenience and personalization. Become a social media maestro by engaging with potential customers and running targeted ads. Analyze customer data to personalize offers and target marketing campaigns with laser precision.

Craft a Brand Identity that Captivates: Define your unique concept. Whether it’s your innovative cuisine, enchanting atmosphere, or unwavering commitment to sustainability, let it shine through in every aspect of your brand. Tell your story, share your passion, and maintain consistency across all platforms to build recognition and trust.

Nurture Your Community: Cultivate loyalty by rewarding your regular customers with exclusive deals and early access to new offerings. Host events that attract new faces and build connections within the community. Actively seek feedback and use it to continuously improve your offerings and enhance customer experience.

Never Stop Exploring: The world of culinary innovation is your oyster. Try new things, experiment with different concepts, and always be open to exploring new avenues. This spirit of exploration will keep your restaurant fresh and exciting, attracting loyal customers for years to come.

Remember:

  • Tap into niche markets: Identify specific demographics or dietary needs and tailor your offerings accordingly.
  • Embrace seasonal trends: Showcase the bounty of the season with limited-time menus and specials.
  • Collaborate with other businesses: Partner with local businesses for cross-promotion and reach new audiences.
  • Always be open to feedback: Continuously strive to improve your offerings and enhance customer experience.

By embracing these innovative strategies and constantly seeking new ways to improve, you can ensure your restaurant thrives in the ever-evolving culinary landscape. So, unleash your creativity, redefine your restaurant experience, and watch your customer base flourish!

How to Make Your Online Menu Truly User-Friendly

Your online menu is a key element of your restaurant’s digital presence, and ensuring a smooth experience for customers is essential. A user-friendly menu helps customers find what they want, order with ease, and builds positive associations with your brand. Let’s dive into how to optimize yours.

Why Prioritize a User-Friendly Online Menu?

  • Customer Satisfaction: Ease of use directly translates to happier customers.
  • Accessibility: A well-designed menu is inclusive, opening your restaurant to a wider audience.
  • Increased Orders: Frustrating menus lead to abandoned carts. Streamlining the process encourages more sales.

Key Elements of a User-Friendly Online Menu

  • Speed: Nobody likes slow loading times. Ensure your menu pages load within 3 seconds for optimal performance.
  • Mobile-First Design: Most orders happen on phones. Make sure your menu looks great and works flawlessly on smaller screens.
  • Minimize Navigation: Every extra click is an opportunity for a customer to change their mind. Keep the path to ordering short and direct.
  • Customer Profiles: Allow regulars to save their information and even previous orders for lightning-fast reordering.
  • Clear Formatting: Use photos, descriptive headings, and easy-to-read text to make your menu scannable and appealing.
  • Color Contrast: Ensure your text stands out against the background for readability by everyone.

Test It Yourself!

The best way to understand your customers’ experience is to put yourself in their shoes. Place an order on your own site – you may be surprised at what you find!

The Bottom Line

A user-friendly online menu isn’t just a nice feature; it’s a smart business decision. Investing in a smooth online experience translates to increased customer loyalty, accessibility, and most importantly, boosted sales.

Let me know if you’d like any other sections revised or added to make this even more compelling for restaurant owners!

Your Guide to Reopening a Restaurant After the COVID-19 Pandemic 

Your Guide to Reopening a Restaurant After the COVID-19 Pandemic 

 

The country is reopening, the world is reopening, and we seem to constantly push towards some form of normality with each day that passes. It has been a difficult time for the hospitality industry, but now we enter recovery mode. With social distancing, both indoors and outdoors, restaurants are starting to welcome back their loyal customers. 

 

Can I Reopen My Restaurant? 

In truth, this is impossible for us to answer because it all depends on your location. Earlier in the pandemic, California and New York had the strictest rules and they were joined by Washington, Oregon, and others. As time goes on, guidelines are changing depending on the threat of coronavirus in different regions. To follow the guidelines and prevent mistakes, we recommend paying attention to the rules in YOUR area. 

If you’re allowed to reopen, this is great news. If not, your day will come eventually. Either way, we’ve compiled a useful guide to make the reopening process as seamless as possible. 

 

Step 1 – Keep the Delivery Option 

First and foremost, restaurants reopening doesn’t mean that every customer will suddenly come running through the door. People are accustomed to deliveries and no-contact collections, so keep this option available. As well as catering to those who are nervous, keeping this as an option will also make it easier should we experience a second wave of the virus. 

With the pandemic lasting most of 2020 so far, it’s fair to say that ordering takeout and delivery has become somewhat of a habit. Even if some customers aren’t nervous about the virus, online ordering has still become a habit. By removing delivery as soon as the restaurant opens, you’re limiting earning opportunities. 

You could also get creative by offering meals in bulk; you get more money, save on packaging, and save the customers from having to risk contact for another few days. 

 

Step 2 – Communicate 

For many restaurants, the concern has been that customers will forget the brand name, and this is where effective communication comes in. Even if you can’t yet open, you can still communicate. For example, a social media presence will go a long way in the current climate. As well as posting updates and news, you can share recipes, video tutorials of cooking skills, and other high-quality content. How can customers forget your name when you’re teaching them how to be better cooks? 

If you don’t already, try to build an email subscriber list because this is a simple way to offer great content. Using a combination of email lists and social media, you can inform of social distancing protocols, ordering and delivering, changes to the menu, and more. The restaurant may be closed, but the service and experience never stop. 

 

Step 3 – Push Gift Cards 

If you’re encountering some cash flow problems, gift cards are a great way to get an advance on sales. Essentially, you get the cash now without having to give anything back until restaurants are open and the recipient chooses to use their gift card. To generate interest, we recommend looking back on previous promotions and seeing which were the most popular. Can you reciprocate this offer now with gift cards? Then, reach out to as many people as you can in your emailing list and on social media. 

According to some statistics, 20% of people who receive gift cards don’t actually use them. Therefore, an average of one in every five you sell will be kept as profit anyway. 

 

Step 4 – Take Your Time 

If the state is allowing your restaurant to reopen, this is exciting news – it brings images of a full dining room and happy customers once again. Yet, we’re in very different times now. Even if you reveal the exciting news that you’re open again, you shouldn’t expect the busy schedule you had before the pandemic. Even after the state allows establishments to reopen, we’re seeing a good percentage choosing to remain closed. Meanwhile, others are opening shorter hours and testing the market. 

One of the worst things you can do is open the doors without really thinking about how the experience will work for consumers. Instead, take your time and consider no-contact pick-up systems, order-ahead systems to limit contact once the guests are seated, and mobile ordering. The more you accommodate the customer and address their concerns, the more willing they will be to visit your restaurant again. 

 

Step 5 – Review the Menu (and Your Profits) 

At the moment, business is probably slow. Rather than twiddling the thumbs until it picks up, review certain aspects of the business. For instance, can you renovate the menu and manage stock costs more effectively? Can you switch suppliers and cut down the delivery times (and therefore the freshness of the ingredients for customers)? 

If you have a modern POS system, make use of the analytics it provides. After learning the most popular dishes, think about the cost of these dishes. Perhaps there’s a dish that’s expensive to make yet not all that popular on the menu? If there’s a dish that’s cheap and popular, see if you can introduce a variation of this dish to entice people back to the restaurant. 

When speaking to the head chef, they may be reluctant to make changes because each recipe is like another child to them. However, now is the time to cut down on inefficiencies and only keep dishes that are contributing to the business. 

Now is also the time to look at the profit and loss statement to understand any inefficiencies that may exist within the business. If necessary, strip everything back to its core and start again. When the restaurant is busy each night, we need to make decisions on the fly. At the moment, we have an opportunity to really assess everything and pull it all back into an efficient zone. Get into good habits now and you’ll find it easier to check KPIs (key performance indicators) regularly when the business is back open. 

 

Step 6 – Improve Recruitment and Training 

Remember before the pandemic when businesses couldn’t find the right talent? Well, we’re now in a position where millions of people are looking for work. If you don’t update recruitment methods now, you may just miss your chance to get talented workers. Take advantage of the current market and hire the talent that’s currently available; with the right recruitment, you should reduce staff turnover and the cost this generates for the business. 

In addition to recruitment, you should also improve the efficiency and effectiveness of your onboarding process. Hiring the best talent is only the first step; it needs to be followed by high-quality training methods and materials. While you have the time, perhaps you can make training more engaging with videos and audios rather than having all new employees reading from the same old boring booklet. 

Make the business more personable and record some training videos; we guarantee that training will be more fun, and you’ll become a company for which people actually want to work. As well as videos, don’t be afraid to start hiring before the restaurant is actually open. There are many benefits to doing this: 

  • The new employee has time to learn the business and the menu without the stress of customers 
  • You can spend time with the employee and actually show them the ropes rather than relying on them picking it up over time 
  • They should be ready to hit the ground running as soon as you open again 

If you produce videos, the advantage is that you can upload them as private videos on YouTube. Then, every time somebody joins, just send the link. You only need to make the investment once. 

 

Step 7 – Boost Your Digital Marketing 

Earlier, we mentioned the importance of communicating with customers, and this should be part of a wider digital marketing strategy. If you have some free time, create content in advance so you don’t have to worry about it as much once open again. Generate videos and announcements with free programs like Adobe Spark and Canva. Make sure your website is easy to navigate, the pages load quickly, and create tailored landing pages for ad campaigns. If you don’t yet invest in paid ads, this is a great way to get exposure at a time where you need it most. 

 

Step 8 – Get Accustomed to a New ‘Normal’ 

Don’t forget, we’re in a new world and things might not return to the ‘normal’ you remember from the beginning of 2020. Embrace the new normal because some customers might request a delivery or no-contact collection for the next months or years. In our opinion, those that thrive in the future will be the ones that adapted and accepted the new world. Be flexible, follow our advice, and you should reopen the restaurant successfully both for the short-term and the long-term health of the business! 

 

Your Restaurant Reopening Checklist – The Questions You Need to Ask 

Your Restaurant Reopening Checklist – The Questions You Need to Ask 

 

Great news, it seems that more states are allowing restaurants and other gathering spaces to open as the weeks go on. If you’re in a location where restaurants are allowed to open once again, you probably have one main question – where do I start? 

First and foremost, we’ll provide a warning because reopening doesn’t mean that everything will be normal again from the first day. Instead, you need to think about bringing back staff (or hiring a new team), getting in touch with suppliers to see if they’re open, implementing new cleaning and hygiene routines, and ordering all sorts of safety equipment for customers and staff. 

With this in mind, we’ve broken down everything you need to remember before opening the restaurant doors once again. Here are the questions you need to ask in your restaurant reopening checklist! 

 

The Staff 

  • Do you want to introduce an altered schedule? Or reopen to full hours? Try to go for a flexible system that will allow for adjustments as demand fluctuates. 

 

  • Are your current training materials good enough? Or should you think about creating new ones which include online ordering, sanitization, capacity, and other changes? 

 

  • Can you update your job description compared to previous recruitment drives to account for the changing environment? 

 

  • Can current employees recommend friends or former colleagues that are now available after the lockdown? 

 

  • Which employees from before 2020 were the best performers? Are they still on your roster? 

 

  • Do you need to update sick leave policies with the current COVID-19 pandemic?

 

  • Have you considered the fact that staff members may be forced to isolate for 14 days? Do employees understand that they should stay at home while experiencing COVID-19 symptoms?

 

The Logistics 
  • Are all the same suppliers and ingredients available? If not, you may need to adjust the menu. 

 

  • Can you assess the profit and loss statement to reevaluate food costs and menu profitability? 

 

  • Are all vendors operating in the same way as before with delivery and turnaround time? Are they struggling to acquire certain ingredients? 

 

  • Can you remove tables and chairs to create an environment that encourages social distancing and instills confidence in guests? 

 

  • Do all employees understand how curbside collection and delivery procedures work? 

 

  • Do you have an ample supply of face masks, gloves, and all the protective equipment required for employees? 

 

  • Do all staff members know how to clean and sanitize surfaces correctly? This means both back-of-house and front-of-house. If you’re unsure, follow the guidelines and advice available in your state. 

 

The Marketing 
  • Have you informed customers of your reopening schedule and the new protocol for cleaning, sitting down, ordering, etc.? This can be done through email marketing as well as on your website and social media channels. 

 

  • Have you created images and infographics for social media that you can post every so often to inform of important details? 

 

  • Will you offer special deals and promotions to those who want to order online or visit in-person? 

 

The Opening Day
  • Have you planned to limit capacity and keep guests a safe distance from one another? This goes for your opening night in addition to all future nights (including quiz nights, live band nights, and other events). 

 

  • Are you prepared for honest and open communication with all customers to ease concerns and welcome them safely? Important details include dining room protocols, ordering systems, menu changes, and safety procedures. 

 

  • Will you keep curbside collection and delivery for those not yet confident enough to visit? 

 

  • Have you prepared signs and warnings to help diners through the experience? Signage should help with one-way systems, restroom etiquette, seating arrangements, touching rules, and cleaning/sanitization notices. 

 

  • Do customers understand that ordering online for delivery is better than attending in-person when feeling unwell? 

 

  • Are procedures in place to sanitize stools, tables, chairs, POS terminals, payment devices, light switches, restrooms, the bar top, and all other surfaces? We recommend this after each customer or on a strict cleaning schedule. 

 

  • Can you prop the doors open to prevent customers and staff from having to touch the handle? 

 

  • Do you have hand sanitizing stations available for customers to use when at the host stand, restrooms, and bar? 

 

  • Do you have a crisis management plan just in case something goes wrong? This should include contacting the local health department, sheltering customers and staff, and closing the restaurant. 

 

The POS System
  • Have you updated the POS system to reflect any changes in pricing or ingredients that may have happened since closing?

 

  • Are the online ordering settings up to date and will the stock management aspect be accurate as customers start to order their favorite dishes? Online ordering things to check include menu items, pick up procedures, prices, and hours. 

 

  • Do you have the right bank account linked for payments?

 

  • Is the system and all terminals still connected to the network? We recommend checking all access points, modems, and routers necessary. 

 

  • Are all new staff on the system and ready to get working?

 

  • Have you contacted your internet provider to check on performance and see if there’s anything you can do to boost it? 

 

  • Have you deactivated all old staff and removed access for ex-employees? 

 

  • Have you rebooted the terminals and gone through a sample order to check functionality? 

 

  • Are all POS terminals charged for the first day and are the batteries lasting as they should? 

 

  • Have you tested payments on swipers and EMV readers? 

 

  • Does the KDS feed through to the kitchen in the correct way and is it connected? 

 

  • Do all printers work with all terminals? 

 

  • Do you have the contact information ready for your POS system provider in case something goes wrong when reopening? 

 

The Coming Weeks and Months 
  • Do you have a plan to expand capacity as the guidelines change? Although you might start with under 50% capacity, this will eventually increase (hopefully!). 

 

  • Is there a system in place for tracking disclosure forms and dealing with temperature checks? 

 

  • Do you have a reliable supplier in place to deal with fluctuating demand for protective equipment, hand sanitizer, gloves, and other safety equipment? As time goes on, we’re starting to realize that masks are one of the best ways to keep the country running while protecting the population. 

 

  • Do you have the resources to continue with takeout and delivery options? While some people are comfortable returning to the restaurant environment, others simply aren’t. Even when you can open to 100% capacity, this doesn’t mean you will achieve it immediately. Instead, prepare for increased demand for takeout and delivery.

 

  • Can you spread risk by generating new revenue streams? Some examples include gift cards, merchandise, cocktail delivery, ingredient sales, and cooking classes (online or otherwise). 

 

With this, you have a solid checklist to follow as you reopen the restaurant and move into the next phase of recovery. Good luck! 

 

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

 

Looking back at the end of 2019, nobody could have predicted the year we were about to have. For many restaurants, they had grand plans for expansion and growth. Unfortunately, this has transformed into a fight for survival for some. When we look back on 2020, it will be the companies that adapted to the conditions that performed the best. With this in mind, we have some marketing advice for restaurants! 

 

  1. Expand the Menu 

Firstly, this might sound counter-intuitive, but now is actually the right time to expand and offer the services that people need most. As people want to spend more time at home, perhaps you could sell home cocktail kits? Perhaps you can offer flour, yeast, and other essentials to locals? Suddenly, you become not just a restaurant but a pivotal service for the community. 

At this time, it seems people want to support local businesses. Therefore, another idea is to sell merchandise and gift cards. When customers buy a certain value of gift cards, you could even throw in a bonus to say thank you. 

 

  1. Cover the Basics 

During the pandemic, customers are looking for certain things from your website and this includes updated opening hours, menu, and delivery options. If they don’t see this information and can’t find the answers to questions, they will simply click elsewhere. 

Update the website and be clear about your policies; will you bring the order to their car? Can they collect orders? Do you deliver? Despite the willingness to support local businesses, be aware that many customers are also cautious; tell them exactly what precautions you’re taking on social media and beyond. 

If you have social media accounts, add delivery/collection information to the bio (this saves you from answering the same questions over and over again!). For those with an emailing list, don’t be afraid to send out a detailed newsletter with all this information. 

We know that some restaurants don’t have a website or social media platforms, so we have one piece of advice for these; get started today. A website is easier to create than ever before, and social media allows you to generate great customer reviews while sharing information with all followers. 

Bonus Tip – Lots of people are now using Zoom and similar tools, so why not create a background of your restaurant for customers to use in their own conference calls?

 

  1. Use Special Deals and Offers 

What better way to encourage customers to come back than with special offers? While some restaurants will offer special family deals, others will have offers for specific days of the week. For example, you might choose to go with a ‘Welcome Back Wednesday’ where all food on the menu is 20% off. If you can do this while also updating the menu, it’s exciting for both existing and new customers. 

 

  1. Build a Strong Relationship with Customers 

In recent weeks, we’ve seen lots of restaurants ask how they can generate business once again. For us, it’s all about building a better relationship with customers. We mentioned being open and honest with your safety measures during the pandemic, but this also includes making your service more widely available. For instance, those who don’t normally deliver can partner with Uber Eats and other delivery apps. 

Another great idea we’ve seen is to include a handwritten ‘thank you’ note with every order; your customers feel appreciated and they either order again or endorse the service to others. 

 

  1. Use Social Media 

We’ve mentioned social media already, but there’s never been a better time to build a following on Instagram, Facebook, Snapchat, and others. Share the latest news with customers, inform them of changes, post photos of your delicious dishes, engage with followers, and become a brand people love to follow. 

We recommend doing live streams, introducing the team, and taking advantage of trending hashtags. 

Conclusion 

With these five simple tips, you can regain customers and thrive, not just survive, as we come out of the pandemic! 

 

Improve Customer Service with 8 Simple Habits

Improve Customer Service with 8 Simple Habits

 

Sadly, too many restaurant owners believe that their success relies upon their menu alone and this only leads to failure. Why? Because they forget one of the main reasons customers return – the great service. Since this factor is so important, we have 8 simple habits for customer service that will have your diners coming back time and time again.

 

Provide the Tools – Firstly, you need to provide the right tools, as the owner, for the team to go out there and succeed. If you throw inexperienced workers out into the dining room, you cannot expect them to be good with customer service because most people need to be trained. Once your staff have been trained effectively, you will immediately see a return on your investment so we even recommend closing for the day if needed just to get it right.

In addition to this, there are some other factors that will harm your chances of good customer service including dirty facilities, poor cooking tools, poor equipment, and lack of ingredients. If the staff aren’t given the tools to succeed, they will struggle so it is up to you to be in control and help them step up.

 

Be an Example – As a leader, you should always be the perfect example for how you want your team to treat customers. If you walk around ignoring customers and not really being willing to help them in any way, your employees are only going to do the same because it looks as though you don’t really care.

As well as yourself as the owner, all managers should have the right attitude and this means being willing to talk to customers rather than thinking themselves ‘above’ this. If you have hired a manager to work in the kitchen, they should still have customer service training because what happens when they are the only manager working on a certain day? You can’t have your reputation tarnished just because a manager doesn’t have experience in talking to people because this will lose you valuable customers.

As soon as your managers know how to treat customers in the right way, the rest of the staff will follow suit and this can be something your restaurant will be remembered by for all the right reasons. Remember, customer service doesn’t just end after the training so keep up-to-date with all staff and answer any questions they may have.

 

Hire Carefully – Next, the easiest way to have a great customer service team is to hire people that either have experience in the hospitality industry or naturally know how to talk to people. As a restaurant, you will undoubtedly receive applications from young people and students looking to pay their way through college. Now, there is nothing wrong with this but they need to have the right worth ethic and the hospitality mindset because it isn’t all about experience. As long as you hire well, you will save on training and it will make you more efficient.

 

Respect Complaints – Not all reviews from customers will be good so knowing how to deal with negativity is an important step all staff members should know – again, this comes from the very top. If you have an unhappy customer, staff should be respectful, understanding, and seek a solution right away if the customer is to have their experience turned around.

Sometimes, the complaints will come after the customer has left the restaurant in the shape of an internet review. If this is the case, use your reply to show everybody watching that you care about their comments and explain that you take whatever it was that they have complained about seriously.

 

Teach Service – Although you can train and prepare your staff well, nothing beats direct experience so let your staff get out there. Just like a sportsman needs time on the field, staff need time with customers and you will soon see whether or not they have the tools to succeed. Every week, talk with them and highlight areas for improvement and essentially hone their skill set to your liking.

 

Watch Carefully – Just because you are the owner, it doesn’t mean that you have to be locked away in an office somewhere worrying about bills. Instead, take some time to walk around the restaurant and see your team in action. Even if you pull on an apron and get serving yourself, you can be an admirable presence whilst give tips to your waiters at the same time.

 

Love Your Employees – Ultimately, your staff will always be the face of your brand because they are what the customers see most during their experience. With this in mind, you should be looking to treat all staff members well. When staff are happy, they pass this on to the customer who gets a feel-good feeling from the atmosphere and will already be thinking about coming back before they even leave.

 

Create a Rewards System – At times, tips just aren’t enough when staff put their all into their work so you need something to show how much you appreciate their help. Whether it is a monetary rewards system, group days out, or some paid time off, this is a great way to keep morale high and show all staff you care. Furthermore, compliments are completely free so give them out whenever they are deserved.

 

Summary – Once you have customer service perfected, your diners are more likely to enjoy their experience, your staff are more likely to stay, and you are more likely to have an efficient business. At all times, it should be one of the great focuses of your restaurant and we have provided a few key tips today!

Getting Restaurant Staff Prepared for a Busy Holiday Period

Getting Restaurant Staff Prepared for a Busy Holiday Period

As we reach this time of year, we tick off the things separating us from the frantic holiday season. With Halloween and thanksgiving both over, we’re well and truly on the way and nothing is going to slow the journey down. As you know, more customers walk through the doors in the last month of the year and this can put stress on your staff. Considering most restaurants hire young staff, many can be unprepared for what’s to come.

In the last six weeks, diets are forgotten and people are more likely to treat themselves and their families. Let’s not forget, businesses all around the city also have their Christmas meals too. Therefore, you need to ensure everything is ready and this includes your stock rooms, your menu, and your staff!

Assertiveness is a Valuable Skill – If you have experience in managing a restaurant, you’ll know that walking the line between assertiveness and plain pushy can be dangerous. During the holidays, you need people to come in, enjoy their meals, and then leave again without making them feel as though they were spared an experience…this is easier said than done.

When talking to servers in the lead up to Christmas, start by encouraging a faster pace because nobody wants to be waiting at the front door just to get a table. To get things started, they should also explain the specials as they sit down rather than walking away immediately; this way, they’re already thinking about eating. Sometimes, you might just strike gold and the table will say ‘that sounds great, we’ll all have the ‘enter delicious dish here!’.

If you have room for display dishes around the restaurant, make them visible because it’ll catch the eye of the diner. With any luck, they’ll have that specific dish on their mind and order it without even checking the rest of the menu when the time comes. If your staff can master the art of offering assertiveness with a smile, your guests won’t feel cheated out of their experience.

Consider Different Ordering Options – In other industries, the invention of the mobile device has allowed the ordering process to become more efficient. For most, they believe this doesn’t apply to the restaurant niche but we would be cautious in thinking this. Nowadays, online and mobile food ordering is a possibility and it could pocket you a nice sum of money during the upcoming season.

Do your members of staff currently spend most of their lives on the phone taking orders? If so, this is a huge inefficiency considering the orders have the potential to come through automatically via the internet. In addition to making the process easier, it also severely reduces the number of mistakes made. Of course, we’re only human so the customer could say the wrong dish by accident or your team member could mishear something over the phone. With online ordering, communication improves and there’s proof of the order so blame can be portioned accordingly for mistakes; this could reduce the number of extra dishes you have to give away.

If you’re going to introduce this ordering method, make sure it’s advertised sufficiently on social media, your website, and in your restaurant. Suddenly, your restaurant becomes available without the upheaval of writing everything down and then placing the call. With increased accessibility, there’s no reason why you can’t enjoy an increase in orders too.

Sometimes, the introduction of online ordering can be slow to start so try some online-only special offers; people sometimes just need a gentle push in the right direction. If they have a reason to order online, such as 10% off, they’ll do so to see how good the service is.

Consider Your Stock Carefully – As a restaurant, there are some mistakes you make during the holiday season that are forgivable including bringing the wrong menus or the wrong dish every so often. However, there’s one thing that should be considered a crime against eateries around the world; not ordering sufficient ingredients.

If you have a POS system, or if you track things manually, you should know your most popular dishes and you should be aware of how busy things can get in December. If this is your first year, don’t just assume you’ll need the same weekly order because Christmas is a different beast altogether.

If you need to order extra, go ahead and do it; what’s the worst that can happen? You don’t order quite as much once the season is over. If you end up wildly overestimating stock levels, this isn’t a problem for foodstuffs with a long date. Even if you’re forced to throw fresh food away, at least you’ll learn for next year and at least you didn’t need the embarrassing conversation of telling guests half your menu is unavailable.

As a restaurant, customers are willing to forgive certain errors but your role within the community, at the very minimum, is to provide them with delicious food.

Promote Early Catering Orders – If you don’t provide a catering service, 1) consider it because you can make some great money at this time of year and 2) feel free to skip to our next piece of advice. If you do, we recommend encouraging your customers to make their orders as early as possible. When those last-minute huge orders come in, they’re almost impossible to turn down because it presents a healthy sum of money. Yet, at the same time, it places the whole business under stress.

In the past, we’ve found that discounts work quite well because people always like to save money. For example, a 5% discount per week they order in advance (with a maximum of three weeks; 15%). With an early order, you have time to prepare and it becomes easier to cope with for your team. As long as you spread the message as far and wide as possible via social media, newsletters, emails, your website, and in the restaurant, the more likely people are to take notice.

Your employees will find it much easier to stay motivated when the orders come in early because they feel respected!

Is Your Current Team Capable? – Of course, we aren’t questioning the ability of your employees. Instead, we’re asking whether they can handle the expected demand alone or whether you’re going to need more people. When the workload spreads between fewer people, the customers don’t get the attention they deserve and the staff themselves feel mistreated.

For your restaurant to run smoothly this season, we advise looking at your staffing requirements carefully. These days, plenty of people want seasonal work and it prevents your customers from waiting for 30 minutes just to get a table. Instead, they’ll be in and out enjoying a superb experience and you can take more tables over the course of an evening.

Summary – Ultimately, this time of year requires some consideration; if you go into it without really thinking, you WILL come unstuck like many ex restaurant owners before you. After thinking about staff, stock, online ordering, scheduling, your menu, and every other factor, you can keep the restaurant running like clockwork even with more people sitting down than ever before.

For your employees, they need strong leadership at this time of year. If you remain strong at the top, they’ll keep working away even when they feel like giving up!

Experts Have Spoken: 4 Ways To Lure Customers Back Into Your Restaurant

Why is it that despite your amazing staff, great food and positive guest relations that repeat customers are not coming back like you want? Is there anything you can do? What are you missing that could turn things around for you?

Thankfully, some of the best restauranteurs have shared their experiences and restaurant marketing techniques to help you turn a first-time visitor into a recurring guest.

Your Restaurant Should Be Family-Friendly

Your business can boom if it has a family-friendly atmosphere. You can have a Sports Bar that’s family-friendly during the day. At night, you can focus on another group of patrons.  This allows you to target two demographics of customers.

Kid-friendly doesn’t mean constantly buying crayons to give the kids. Consider giving kids a chance to have a hand in their food. For instance, Southerleigh allows kids to roll their pretzel the way they want, which parents like because it keeps the kids occupied. 

You can also extend the atmosphere to include guests will dogs. For example, Southerleigh offers complimentary water bowls and a large patio for guests to enjoy. 

Focus On Local Ingredients

Many people love it when businesses – especially restaurants – buy their ingredients from local vendors.  In Des Moines, Iowa, Marlene’s at Sevastopol Station began offering local craft beer on the tap, which made a huge impact on the community.  People want good food, but they don’t want it at the cost of local producers getting the shaft. If you can go local, focus on it.

Southerleigh is another restaurant that brews their own beer – in-house. The restaurant’s customers love the idea they can try any kind of in-house brew, which can change with the seasons. This “little aspect” keeps beer lovers coming back.

Use Social Media

People are still on the fence about cell phones at the table, but one thing is certain – if you’re not using social media for your company, you’re missing out on potential customers. Social media can do wonders for your business, but only if used right and on the right social medium.

Of course, this begs the question, should your restaurant be designed so that it looks good in a social media photo?

Nick Moretti is the owner of Chop Shop and 1st Ward Events in Chicago. According to him, it’s important to come up with a fun atmosphere to ensure customers will remember their experience at a restaurant. This is what brings them back.

Moretti said his restaurant recently updated its décor on the patio, adding in two large black and white murals that are often background drops for guests taking pictures and posting on social media.  The black and white color makes everything else in the photo stand out.

Food’s presentation is also essential in generating repeat business. For instance, one Des Moines restaurant invites the local artists to add décor to their wall, adding more local charm to go with their culinary delights. 

If you’re not keen on Instagram, you could always use email marketing.

According to Crumbzz International Bistro owners J. Stephen Stadler, email marketing and social media postings are important in society. If a business is to survive, they must constantly stay on their customers’ minds. However, too much marketing can turn people off and block the emails and postings. Only email or post something that’s important for them to know such as specials you’re having or something new you are offering to them.

Expand Your Kitchen and Mind

When it comes to reaching more customers and bringing them back in, you want to embrace new ideas. For instance, offer a take-out lunch service for customers who don’t have time to sit down in your restaurant. Most people would rather not eat fast food every day (and they shouldn’t either), which means you could capitalize on that fact by offering a lunch/dinner take-out service.

Your menu should offer dietary restriction foods to expand the appeal to people who have problems eating out. For example, you can offer gluten-free or vegetarian options for them to choose from.

This is especially helpful for large groups, who may have one or two people who are restricted in their diet. While one or two people may not seem like a lot, an entire group will add up. If you don’t make concessions for dietary needs, you’ll miss out on the income a group can offer you.

Attract New Customers: Exciting Restaurant Event Ideas

Sure, your regular dishes are fantastic, but why not make your restaurant a destination for unique, memorable experiences? Special events and promotions are fantastic ways to draw in new crowds and keep regulars excited to come back.

Here’s a whole host of event ideas that are sure to boost buzz and fill those tables:

Themed Experiences

  • Decade Nights: Tap into nostalgia with themed nights for the ’80s, ’90s, or any fun-loving era. Encourage costumes, play era-appropriate music, and feature foods that were all the rage “back then”.
  • Love Is In The Air: Don’t limit romance to Valentine’s Day. Designate a special night each month for couples with candlelight, romantic music, and special menus for two.
  • Sports Arena: Get in the game! Host viewing parties for big sporting events, and support local teams with team-inspired food and drinks.
  • Celebrity Encounters: Partner with a local celebrity for a guest bartender or meet-and-greet night. Decorate and create menu items to reflect their work!

Community-Focused Occasions

  • Charity Events: Partner with a local cause and create food and drink specials related to the charity. A percentage of proceeds or even a simple donation drive gets the community involved.
  • Singles’ Night: Help people mingle with a singles’ night event. Offer fun icebreakers, speed dating, or just a welcoming atmosphere for new connections.
  • VIP Only: Reward loyal customers with an exclusive club. Offer discounts and monthly special events just for VIPs to show your appreciation.

Deals and Promotions

  • Deal of the Day: Highlight seasonal ingredients with special dishes that change monthly or with the availability of fresh items.
  • Happy Hour: It’s a classic for a reason. Offer after-work specials on drinks and appetizers to draw in a relaxed crowd.
  • Buy One, Get One: Entice customers on slow nights with BOGO deals on appetizers, desserts, or select entrees.
  • Ladies’ Night / Men’s Night: Offer special promotions for groups of women or men. This could be drink deals or freebies to make their night out extra special.

Entertainment Extravaganza

  • Live Music: Book local bands and musicians to perform during dinner service. It sets a lively ambiance and supports your local arts scene.
  • Theme Nights: Go beyond decades with costume nights – think Mardi Gras, Hawaiian Luau, or your own original themes!
  • Karaoke: Add a competitive twist! Hold a regular karaoke contest where the winner gets a free meal or other prize.
  • Comedy Night: Laughter brings people together. Feature a local comedian for a fun twist on dinner service.
  • Open Mic Night: Create space for up-and-coming talent, whether it’s musicians, poets, or comedians. This brings in both performers and an audience eager to support them.

Something Extra Special

  • Wine Tastings: Feature unique wines or offer flights at a special price to attract wine enthusiasts.
  • Guest Chef/Bartender Nights: Bring in guest chefs or bartenders to add new dishes and drinks to the menu for a limited time.
  • Cooking Classes: Give guests an insider’s look with hands-on cooking classes where they can recreate your best dishes at home.

Get the Word Out!

Don’t forget to promote your events heavily on social media, your website, and through local channels. Eye-catching graphics and exciting descriptions will bring those crowds in.

Ready to try something new? Pick a few of these ideas and put your unique spin on them. With a little creativity and enthusiasm, you’ll transform your restaurant into the hottest spot in town!

Google’s Location Sharing for Businesses

Google’s Location Sharing for Businesses

Since the introduction of Google, we have seen some fantastic features for both customers of businesses as well as the businesses themselves. Most recently, we have heard of the Location Sharing feature which will allow all users to share their location as they move from one location to the next. Of course, this isn’t exactly a new idea since Uber users will recognize it straight away. However, it does open a few doors for businesses especially for those looking to target this market in their marketing strategy in 2017.

Whenever a group of friends or family members arrange a get-together, the same questions arise time after time; ‘where are you?’ and ‘how long are you going to be?’ are two prime examples. Soon enough, Google Maps will allow users to show their real-time location without leaving the app. In January, we saw the redesign of Google Maps and they are constantly trying to find ways to keep users engaged and this is thought to be the latest idea along with Uber help and the tracking of nearby cars. For many years, it has also been a useful tool for those planning trips to restaurants, themes parks, and more as we can see reviews, opening times, menus, and more.

For local restaurants, these new features have been huge through the years because potential customers can quite literally view a menu from their mobile device. If they take an interest, they are one click away from seeing the restaurant’s location or opening hours. Known a micro-moment experiences, brands can now target those out-and-about looking for somewhere to eat and the opportunities are only expanding every year.

Additionally, smartphones and laptops also seem to synchronize one’s calendar with Google which means that we know when birthdays are upcoming. Once again, restaurants are shown as Google help to provide gift ideas and Google Ads are huge for this. All things considered, the site is getting smarter each and every year and this is only bringing benefits to businesses all around the country. In terms of ads, this is becoming even more important because let’s not forget that Google also has a hand in many other platforms including YouTube.

Just recently, we spoke to somebody who was on a journey and he decided to open Youtube to kill some time. As he clicked on a video, an ad for a local restaurant popped up because they had shared their location previously. Ultimately, the guy ended up stopping off at the restaurant on the way home so you can see just how powerful this tool and many others like it can be.

On the flip side, we should mention a big concern for this technology and this is the fact that some people don’t like the fact that Google knows where they are at every moment. However, the ‘opt-in’ feature of Location Sharing takes this concern away somewhat.

For businesses, this new way of targeting potential customers could well be a huge step forward. Considering a significant percentage of people decide where to eat on a whim, an ad at the perfect time could be great for restaurants. If Google is tracking the movements of somebody and they see an ad pop-up for your restaurant, the results could be fantastic and this is why an online presence will be pivotal for success this year!

Directions from Small Business Owners for Running a Restaurant

Restaurants are a popular place in movies, they’ve been shown for a large number of events ranging from the meetings between two people in love to carrying out hits on the members of the rival gang but what they fail to show is the everything things which go behind the scene at nearly every restaurant at all times. At the end of the day, every restaurant is a business and like every business, there are a great number of things which need to be taken care of. One of the most important ones is the competition which goes on in the restaurant industry but there are things which you can take care of to keep yourself ahead of the competition.

The most important thing is to streamline all the process in your restaurant. This can mean the difference between success and failure. A lack of clarity can result in a waste of time and resources. Everyone must understand their life in the business and know whatever is expected of them.

There are so many things which happen at any given moment in a restaurant that it becomes very difficult to keep a track of them as the issues just seem to be coming continuously. It is important that one stays ahead of the curve by not getting distracted.

Almost everyone on the team is going to have an opinion on every issue the restaurant faces but it is important to keep track of the reasons why you got in the industry. One should never forget his or her true calling and never shirk away from making tough decisions when the time comes. In the restaurant, as is also true in life, one must remain true to his own self.

Consistency is perhaps the greatest requirement for success. It makes the whole process easier and everybody understand their role in the picture. Making too many changes too soon can send wrong signals to both your employees and your customers.

Things like the menu, the bar, and other stuff which are hidden from the customers may not seem so important but they are the framework on which the entire business stands, one shouldn’t stop paying attention to these seemingly boring issues.

The customer should be the center of the entire experience after all he’s paying for it. The food is important too but it is the overall experience which is usually more memorable than the food itself.

Having the right team is extremely important for any business but it is especially important in the restaurant business. Look for people who work on the same frequency as you. Things, like sharing the same work ethic and having similar goals for the business, can make a lot of difference.

Saving money in things like the cutlery, food etc. and people may lead to some short-term savings but customers usually see through these things. It is important to invest in high-quality, both in materials and in people. Good service makes repeat customers which is good for the business.

Restaurants don’t start making money on the first day of their opening, no business does. There should be a safety cushion of money one must have especially for the initial months when cash flow is an issue.

Last but not the least, it is important to find a balance between your restaurant and home life, after all, it is usually the family that we do everything for. If we’re to neglect family life for the sake of our business then there is a risk of losing both in the long-term. Small things matter, it is important to maintain a balance in life.

The Journey of a Restaurateur – How to Avoid Food Allergy Reactions?

The Journey of a Restaurateur – How to Avoid Food Allergy Reactions?

 

Exhilarating, demanding and somewhat rewarding – these are the key three elements around which a restaurateur’s life revolves. Opening a professional restaurant chain is one of the best careers you can choose in this fast paced technology controlled era; taking in account the pace with which the culinary industry has revolutionized over the past few years.

However, in any business operation protocol, especially when running a professional restaurant, keeping a check over the safety of the customer’s is the most important thing you need to take care of. One of the biggest problems customers have to go through is a food allergy reaction, during galloping down chunks of their favorite exotic recipe

A research carried out by the Food Allergy and Research Education (FARE) shows that approximately 15 million Americans are suffering from food allergies – including 1 out of 13 children.  For United Kingdom, the estimate goes to 17 million. After a recent death of a customer; due to peanut allergy, the restaurant owner was sentenced to a 6 year prison for food negligence which has driven restaurateurs to learn about food allergy reactions. Here is what you need to know!

Learn The Triggering Aspects:

Although you can never be sure about which food would trigger the allergic reactions, but studies show that 90% of all the food reactions are triggered from foods, falling under of the ‘Big 8’ categories – milk, soybeans, fish, peanuts, eggs, tree nuts, wheat and shellfish.

You staff must be trained to prevent cross contamination between different ingredients. Moreover, the customers also need to be well-versed about which element would ignite the allergic reaction, for example protein.

Plan to Reduce the Risk of Food Allergies:

Once the customer notifies the restaurant about an allergy, the food service operator needs to devise a four-pointer plan, which is to be followed by the staff. The first thing in the plan is that all the staff needs to know the allergies, and how to serve clients suffering from such disorders.

Second, you need to prevent any chances of cross contamination. Then, the front and the back house needs to stay in contact seamlessly, in order to make sure that right food goes to the right customer. Finally, you need to make sure that your marketing materials and welcoming strategy include empathizing with people suffering from food allergies.

Design and Implement a Protocol:

A restaurant needs to follow a certain protocol in order to make sure to deal effectively with people suffering from food allergies. First, the servers need to ask everyone at the table about any allergies, and explain each dish in the menu in detail.

When addressing the customers, the servers should inform them who and when to contact in case of any food allergy situations. Moreover, in order to prevent cross contamination, the servers need to serve the order themselves – to the person suffering from the allergy!

The Bottom Line:

Being an owner of a restaurant may provide you with a list of opportunities to prove you metal in the marketplace and make your mark, however, you need to make sure that you prioritize the safety of your clients and your employees every step of the way. In such cases, you need to learn about the most common food allergies, and design a protocol to deal with such scenarios efficiently!

5 Ways You Can Develop A Successful Restaurant Owner / Supplier Relationship

If you were to ask people what the most important task a restaurant owner has to deal with, most would say it’s the food or menu. However, that’s not the most important task. Rather, it’s the building of relationships – all kinds of relationships – that are essential to your business. These relationships include suppliers, customers and employees.

By neglecting any one of these supplier relationships, and you hurt your business’ bottom line. Bear in mind that 1/3 of your business’ cost is on the food. If you don’t know where your money is being spent, it can have a negative impact on your restaurant’s growth and its health.

It’s imperative you properly manage your inventory – your business’ service and hospitality all depends on it so your customers have an experience they will always remember. You don’t want to tell your customers they’re unable to have something they really want because you failed to plan for it.

Every restaurant’s lifeline is the food suppliers. The kind of relationship you have with these suppliers will support your daily operations. The rapport you have with these suppliers can make or break your business – just like you need to hire the right manager and chef for it.

5 Key Things Your Business Needs To Ensure Your Supplier Relationship Is Successful

Nurture Your Relationships

A good relationship between a restaurateur and supplier can be beneficial to both entities. The best restaurant owners realize they need to spend their time working on bettering these relationships. Two things come about when you manage your inventory regularly:

  • You become a better manager
  • You can establish a good pace with suppliers

It’s important you nurture these relationships, so other entities will see you as someone that they should do business with. If they view you as dependable and trustworthy, suppliers will provide you with better deals, speak favorably of you and show you new products they have to offer.

Bear in mind that these relationships can make or break your reputation – be sure your reputation is a positive one.

Ask For Samples and Introductions

If you have a good relationship with a supplier, consider using it to your benefit. If there is a supplier you’re interested in doing business with, and your established supplier knows them, ask them to introduce you to them. When someone can assure others about you, it can do your business a world of good. This is really important when looking to work with small-scale producers who tend to shy away from risky business dealings.

On top of that, suppliers and sales representatives are always on the lookout for new companies to do business with, so consider sharing their name too.

It’s a “You scratch my back; I’ll scratch yours” type of business. And, it works!

While nurturing the relationship, consider asking for samples of their products. You can also ask for customer references to see what they like and don’t like about a product and the company. A relationship like this can be quite lucrative if you have information to go in on.

Work With Local Suppliers When Possible.

If your goal is to work with local producers and supplier or use specially-made ingredients, you need to do some research. Talk with the local farmers in your area or go to any of the local farmer’s markets. You can also speak with market organizers as they know a good deal of information on who you can do business with – those that are reliable and will do what you want them to do.

This kind of relationship can be quite rewarding but be sure you meet with them in person first.

If you really want to work with local entities, get involved with a local food cooperative. These are restaurants who work together and buy in bulk so that it’s easier for suppliers to make their rounds. If no co-ops are operating in your area, be the first entity to set one up by talking to other restaurant owners to see if they’re interested in putting one together.

While you may want to stay local as much as you can, you should still consider the bigger foodservice suppliers for other needs. For example, if you’re buying local chicken, you may be paying more. Save where you can on your commodity products such as flour, salt, sugar, coffee, etc. With these competitive prices, you’ll have more money to create unique foods for your guests to try and enjoy.

Speak With Your Consumers (Via Social Media)

Many food producers have learned that talking with their consumers via social media is boosting demand for their products. Engage with them by giving them something they want to talk about. Show them that you’re interested in their product. Tag suppliers in pictures of food that uses their ingredients, which will get their attention. Take pictures of their farm and/production facilities and showcase them.

The more engagement you have with them, the more willing they are to expand your network.

Share Your Generosity

These relationships are going to help your company’s bottom line, but you need to be generous, so you help theirs too. Be sure to recommend products they offer to other restaurant owners, sharing your experience with them. Their products can give you some inspiration on menu ideas. Find out from guests what they think and share their feedback with the suppliers.

Ask them for some advice when you want to develop a new menu item, which gives them some say in the process. Find out what items they feel some excitement toward. Ask them what their business goals are and how you can help them to achieve them.

Be generous and share your generosity goes a long way in establishing a good relationship with your suppliers. You may find that they give you some advice you never even considered.

Do not ever use your suppliers to further your own needs without helping them to further theirs. You don’t want it to be a one-sided relationship. Collaborate with them and leverage the relationship to ensure it’s beneficial to both of you.