AI-Powered Kitchen Management: How Chefs Can Leverage Technology to Optimize Operations

Introduction

The modern commercial kitchen is evolving at an unprecedented pace. Gone are the days when a chef’s toolkit consisted solely of knives, pots, and traditional cooking equipment. In 2025, artificial intelligence has emerged as perhaps the most valuable tool in a chef’s arsenal, transforming kitchen operations from inventory management to menu planning and beyond. For chefs and restaurant owners navigating the competitive hospitality landscape, embracing AI-powered kitchen management isn’t just about staying current—it’s about survival and thriving in an industry where efficiency directly impacts the bottom line.

The integration of AI into kitchen operations represents a paradigm shift in how culinary professionals approach their craft. This technology doesn’t aim to replace the irreplaceable human elements of cooking—creativity, intuition, and passion—but rather to enhance them by eliminating inefficiencies, reducing waste, and providing data-driven insights that were previously unimaginable. In an industry where margins are notoriously thin and competition is fierce, AI offers a competitive advantage that forward-thinking culinary professionals cannot afford to ignore.

This blog explores how chefs and restaurant owners can harness the power of AI to revolutionize their kitchen operations, examining everything from inventory management systems to predictive maintenance and automated menu planning. We’ll delve into real-world applications, analyze return on investment, and provide practical guidance for implementation, regardless of your establishment’s size or current technological capabilities.

The Evolution of Kitchen Technology

The journey from traditional kitchens to AI-enhanced operations didn’t happen overnight. The hospitality industry has witnessed a gradual technological evolution, beginning with basic point-of-sale systems in the 1980s, advancing to computerized inventory tracking in the early 2000s, and now embracing fully integrated AI systems that can predict, analyze, and optimize nearly every aspect of kitchen operations.

This evolution reflects broader technological trends but is uniquely tailored to address the specific challenges of commercial kitchens: perishable inventory, fluctuating demand, labor constraints, and the need for consistent quality under pressure. Today’s AI kitchen management systems represent the culmination of decades of technological advancement, combined with a deep understanding of culinary operations and challenges.

From Analog to Digital: The First Wave

The initial technological transformation in kitchens focused on digitizing previously manual processes. Paper order tickets gave way to printed chits from computerized POS systems. Handwritten inventory sheets evolved into spreadsheets and basic database systems. These changes brought incremental improvements in accuracy and efficiency but still required significant human oversight and input.

During this phase, technology primarily served as a digital replacement for analog tools rather than fundamentally changing operational approaches. The benefits were real but limited—reducing calculation errors, improving record-keeping, and providing basic data for analysis.

Connected Systems: The Second Wave

The next significant evolution came with the integration of previously separate systems. POS systems began connecting directly to inventory management. Kitchen display systems replaced printed tickets. Cloud technology enabled real-time data sharing across multiple locations and devices.

This connectivity eliminated many manual data transfer points, reducing errors and providing more comprehensive operational visibility. Restaurant managers could now see how sales directly impacted inventory levels or how staffing patterns correlated with service times. However, these systems were still primarily reactive rather than predictive, reporting what had happened rather than what would happen next.

AI Integration: The Current Revolution

The latest and most transformative wave of kitchen technology centers on artificial intelligence and machine learning capabilities. Modern systems don’t just record and report data—they analyze patterns, identify anomalies, predict outcomes, and recommend actions. This represents a fundamental shift from technology as a tool to technology as a partner in kitchen management.

AI systems can now forecast demand with remarkable accuracy, optimize ordering to minimize waste, suggest menu modifications based on ingredient availability, and even monitor cooking processes to ensure consistency. The result is a kitchen that operates with greater efficiency, reduced waste, and improved quality control—all while freeing culinary professionals to focus on the creative aspects of their craft.

Core Applications of AI in Kitchen Management

Artificial intelligence is transforming nearly every aspect of kitchen operations, but several applications stand out for their immediate impact and return on investment:

Inventory Management and Ordering

Perhaps the most widely adopted AI application in kitchens, intelligent inventory systems are revolutionizing how establishments manage their ingredients and supplies:

Predictive Ordering:
AI systems analyze historical sales data, upcoming reservations, weather forecasts, local events, and even social media trends to predict demand with remarkable accuracy. These predictions drive automated ordering recommendations that ensure optimal inventory levels—enough to meet demand without excessive surplus that leads to waste.

Real-Time Inventory Tracking:
Modern systems use a combination of technologies—from smart scales and RFID tags to computer vision—to maintain real-time awareness of inventory levels. Some advanced systems can even track individual ingredient usage during service, automatically updating inventory without manual counting.

Waste Reduction:
AI excels at identifying patterns in food waste and suggesting corrective actions. By analyzing which items consistently end up as trim waste, spoil before use, or return from dining rooms uneaten, these systems recommend portion adjustments, ordering modifications, or menu changes to minimize loss.

A restaurant implementing AI-powered inventory management typically sees food cost reductions of 2-5 percentage points—a significant impact in an industry where net margins often hover around 5%. One mid-sized restaurant group reported annual savings of over $120,000 across five locations after implementing an AI inventory system, with ROI achieved in less than six months.

Menu Engineering and Development

AI is transforming how chefs approach menu creation and optimization:

Profitability Analysis:
Advanced systems analyze the true cost of each menu item—including ingredients, preparation time, cooking resources, and even plate real estate—and compare it against sales data to identify the most and least profitable offerings. This analysis goes far beyond traditional food cost percentages to consider the complete resource picture.

Trend Prediction:
By analyzing vast amounts of data from social media, food publications, search trends, and even local competitors’ menus, AI can identify emerging food trends and predict their relevance to a specific restaurant’s customer base. This helps chefs stay ahead of trends rather than chasing them.

Recipe Optimization:
Some systems can analyze recipes to suggest modifications that improve margin while maintaining quality—perhaps substituting a less expensive cut that works equally well in a braised dish or identifying seasonal alternatives to expensive out-of-season produce.

A casual dining chain that implemented AI-driven menu engineering reported a 14% increase in per-guest average spend and a 3.2 percentage point improvement in overall food cost, achieved by strategically highlighting high-margin items and adjusting recipes based on AI recommendations.

Kitchen Operations and Workflow

AI is streamlining how kitchens function during service:

Dynamic Ticket Sequencing:
Advanced kitchen display systems now use AI to optimize the sequence of ticket preparation based on complexity, cooking times, and station workload rather than simply displaying orders chronologically. This intelligent sequencing reduces bottlenecks and ensures more consistent timing.

Workstation Load Balancing:
AI systems monitor the workload across different kitchen stations in real-time and can suggest adjustments to balance production—perhaps temporarily reassigning certain tasks to underutilized stations during peak periods.

Quality Control Assistance:
Computer vision systems can monitor plated dishes for consistency with standard presentation, flagging potential issues before food leaves the kitchen. Some systems even monitor cooking processes, alerting chefs when items need attention based on visual cues rather than timers.

A fine dining restaurant implementing AI-driven kitchen operations reported a 23% improvement in ticket times and a 17% reduction in food returns due to quality or temperature issues, directly impacting both customer satisfaction and profitability.

Equipment Maintenance and Energy Management

AI is transforming the behind-the-scenes aspects of kitchen management:

Predictive Maintenance:
Smart systems monitor equipment performance metrics—temperature fluctuations, power consumption patterns, unusual sounds or vibrations—to predict potential failures before they occur. This allows for scheduled maintenance during off-hours rather than emergency repairs during service.

Energy Optimization:
AI systems analyze equipment usage patterns and can automatically adjust settings to minimize energy consumption without impacting performance. For example, intelligently staging the powering up of heavy-draw equipment to avoid demand charges or automatically adjusting refrigeration systems based on inventory levels and ambient conditions.

Resource Utilization:
Advanced systems track resource usage—water, electricity, gas—at a granular level and identify optimization opportunities that human observation might miss, such as equipment left running unnecessarily or inefficient cooking techniques.

A hotel implementing AI-driven equipment management across its food service operations reported a 22% reduction in maintenance costs and a 17% decrease in energy consumption, with the system paying for itself within the first year through avoided emergency repairs alone.

Implementation Strategies for Different Operations

The path to AI-powered kitchen management varies significantly based on operation size, current technology infrastructure, and specific needs:

For Small Independent Restaurants

Small operations face unique challenges but can still benefit from AI technologies:

Cloud-Based Solutions:
For small restaurants, cloud-based subscription services offer the most accessible entry point to AI kitchen management. These systems typically require minimal upfront investment and scale their costs based on usage, making them financially viable even for operations with tight capital budgets.

Focused Implementation:
Rather than attempting comprehensive technology transformation, small restaurants often see the best results by identifying their single most significant pain point—perhaps inventory management or labor scheduling—and implementing an AI solution specifically for that function.

Mobile-First Tools:
Many newer AI platforms are designed to work primarily through smartphones and tablets, eliminating the need for expensive dedicated hardware. These tools allow small operations to implement sophisticated systems using devices they already own.

A neighborhood bistro with 45 seats implemented a cloud-based AI inventory and ordering system using only the owner’s existing tablet. The system reduced food waste by 31% and decreased the time spent on inventory management from 12 hours weekly to just 3 hours, allowing the chef-owner to redirect that time to menu development and guest interaction.

For Multi-Unit Operations

Restaurant groups and chains have different considerations:

Centralized Data Architecture:
For multi-unit operations, creating a unified data ecosystem is often the critical first step. This infrastructure allows AI systems to analyze patterns across locations, identifying best practices that can be implemented system-wide.

Phased Rollout Strategy:
Successful chains typically implement AI systems in pilot locations before full deployment, allowing for process refinement and ROI validation. This approach also helps identify location-specific factors that might require customization of the AI parameters.

Integration Focus:
Multi-unit operations often have existing technology investments that cannot be immediately replaced. The most successful implementations focus on AI platforms specifically designed to integrate with legacy systems rather than requiring complete replacement.

A regional restaurant chain with 28 locations implemented an AI kitchen management system using a phased approach, beginning with three pilot locations. After refining the implementation process and documenting a 217% ROI in the pilot sites, they rolled out the system across all locations over six months, achieving consistent results throughout the organization.

For Hotel and Resort Food Service

Large hospitality operations present unique implementation challenges:

Cross-Department Integration:
In hotels and resorts, kitchen AI systems must integrate not only with restaurant POS systems but also with property management systems, banquet management platforms, and other hospitality software. This broader integration allows for more comprehensive demand forecasting and resource planning.

Multiple Venue Coordination:
Large properties often operate several food service outlets with shared resources. AI systems can optimize inventory and production across these venues, identifying opportunities for cross-utilization and reduced waste that would be difficult to spot manually.

High-Volume Analytics:
Resort properties with significant banquet and catering operations benefit particularly from AI’s ability to analyze large-scale production requirements and optimize staffing, preparation scheduling, and equipment utilization for maximum efficiency.

A luxury resort with six food service outlets implemented an integrated AI kitchen management platform that coordinated operations across all venues. The system reduced overall food cost by 3.2 percentage points while improving guest satisfaction scores, primarily through better cross-utilization of ingredients, optimized prep scheduling, and more consistent execution during peak periods.

Overcoming Implementation Challenges

Successfully integrating AI into kitchen operations requires addressing several common challenges:

Staff Adoption and Training

Technology is only effective when properly used:

Phased Training Approach:
Successful implementations typically begin with core functionality and gradually introduce more advanced features as staff comfort increases. This prevents overwhelming team members with too much change at once.

Identifying Technology Champions:
Designating specific team members—often younger staff who are naturally tech-savvy—as system experts creates internal resources for ongoing training and troubleshooting. These champions become advocates who help drive adoption throughout the team.

Emphasizing Benefits, Not Just Procedures:
Training that focuses on how the technology makes jobs easier rather than simply how to use it typically leads to better adoption. When staff understand the “why” behind new systems, they’re more likely to embrace them.

A restaurant that initially struggled with staff resistance to a new AI inventory system completely reversed this resistance by redesigning training to emphasize how the system reduced the most tedious aspects of inventory counting and freed up time for more creative work. Within three weeks, the same staff who had resisted the technology were suggesting additional ways to use it.

Data Quality and Integration

AI systems are only as good as their data:

Data Cleansing:
Many operations discover data quality issues when implementing AI systems—inconsistent naming conventions, inaccurate recipes, or incomplete historical records. Addressing these issues before full implementation is critical for system accuracy.

Integration Architecture:
Kitchens often have multiple existing systems that weren’t designed to work together. Creating a coherent integration architecture—whether through middleware, APIs, or comprehensive platform replacement—ensures consistent data flow between systems.

Ongoing Data Governance:
Establishing clear protocols for data entry, maintenance, and quality control ensures that AI systems continue to receive accurate information. This governance is particularly important for recipe management, where small inconsistencies can significantly impact inventory and costing calculations.

A restaurant group discovered during AI implementation that their recipe database contained significant inconsistencies—the same ingredients had different names across recipes, portion sizes were inconsistently recorded, and many recipes were outdated. They paused implementation to conduct a comprehensive recipe standardization project, which not only enabled successful AI deployment but also improved consistency across their operations.

Balancing Automation and Culinary Creativity

Maintaining the human element of cooking is essential:

Defining Appropriate Boundaries:
Successful implementations clearly define which aspects of kitchen operations should be AI-driven and which should remain under human control. Typically, routine operational decisions are automated while creative and guest-facing decisions remain with the culinary team.

Creating Feedback Loops:
Systems that incorporate chef feedback mechanisms allow the AI to learn from human expertise rather than simply imposing algorithmic decisions. This collaborative approach typically leads to better outcomes and higher staff acceptance.

Preserving Creative Space:
The most successful AI implementations actually increase creative freedom by handling routine tasks and providing inspiration rather than dictating outcomes. Chefs report having more time for innovation when freed from administrative burdens.

A restaurant known for its creative cuisine implemented AI inventory and ordering but specifically designed the system to support rather than constrain the chef’s creative process. The system identifies which ingredients need to be used promptly and suggests potential applications but leaves final menu decisions to the culinary team. This approach reduced waste by 34% while actually increasing the number of special menu items the team developed.

Measuring ROI and Performance Improvements

Quantifying the impact of AI kitchen management requires comprehensive measurement:

Financial Metrics

Direct financial impacts provide clear ROI validation:

Food Cost Reduction:
AI-powered inventory management typically reduces food costs by 2-5 percentage points through waste reduction, optimized ordering, and improved yield management. For a restaurant with $1 million in annual food sales, this represents $20,000-$50,000 in direct bottom-line improvement.

Labor Efficiency:
Automated systems reduce time spent on administrative tasks like inventory counting, order placing, and production planning. Operations typically report 15-25 hours of weekly labor savings for management staff, allowing redeployment to guest-facing activities or strategic initiatives.

Revenue Enhancement:
AI-driven menu engineering and recommendation systems typically increase per-guest average spend by 5-10% by highlighting high-margin items and creating more effective menu designs. This revenue improvement often exceeds the direct cost savings from operational efficiencies.

A casual dining restaurant with annual revenue of $2.8 million implemented a comprehensive AI kitchen management system at a cost of $24,000 for the first year (including implementation). The documented first-year financial impact included $42,000 in food cost savings, $35,000 in labor efficiency improvements, and $78,000 in increased revenue through menu optimization—a combined ROI of 646%.

Operational Improvements

Beyond direct financial metrics, operational enhancements create significant value:

Consistency Metrics:
AI systems typically improve consistency in portion control, preparation methods, and presentation. Operations using computer vision for quality control report 30-40% reductions in quality-related returns and remakes.

Speed of Service:
Intelligent kitchen display systems and workflow optimization typically reduce ticket times by 15-25% during peak periods while improving the consistency of timing between courses.

Inventory Accuracy:
AI-powered inventory management improves theoretical to actual inventory variance by 60-80% on average, providing much greater visibility into actual usage patterns and potential loss areas.

A fine dining restaurant implemented AI-driven kitchen operations and measured a 23% improvement in ticket times, 94% reduction in missed modifications, and 17% increase in kitchen staff satisfaction scores. These operational improvements contributed to a 31% increase in positive online reviews specifically mentioning food quality and service timing.

Long-Term Strategic Benefits

Some of the most significant benefits emerge over longer timeframes:

Data-Driven Decision Making:
As AI systems accumulate operational data, they enable increasingly sophisticated analysis and forecasting. Operations report that the quality of insights continues to improve over time, creating compounding returns on the initial investment.

Scalability Improvements:
Restaurants with AI kitchen management report 30-40% faster opening times for new locations due to more efficient training, standardized procedures, and transferable data models.

Adaptability to Market Changes:
Operations with AI-driven insights can respond more quickly to supply chain disruptions, cost increases, or consumer preference shifts. This adaptability has proven particularly valuable during periods of high inflation or supply uncertainty.

A restaurant group that implemented AI kitchen management across its concepts found that their most significant long-term benefit was improved concept development. By analyzing performance data across multiple locations and concepts, they identified specific menu items, preparation techniques, and service models that consistently outperformed others. This insight allowed them to develop new concepts with much higher first-year success rates and faster paths to profitability.

Future Trends in AI Kitchen Management

The evolution of kitchen AI continues at a rapid pace, with several emerging trends poised to further transform operations:

Advanced Sensing and Monitoring

Next-generation systems will have unprecedented awareness of kitchen conditions:

Computer Vision Expansion:
Visual recognition systems are becoming more sophisticated, enabling real-time monitoring of cooking processes, automated quality control, and even analysis of plate returns to identify patterns in customer preferences.

IoT Integration:
As more kitchen equipment incorporates smart sensors, AI systems will have access to increasingly granular data about cooking conditions, equipment performance, and resource utilization.

Environmental Monitoring:
Advanced systems are beginning to track environmental factors like air quality, temperature variations, and even noise levels to optimize both working conditions and food quality.

A technology research firm predicts that by 2027, over 60% of commercial kitchen equipment will include embedded sensors and connectivity, creating unprecedented visibility into kitchen operations and enabling much more sophisticated AI optimization.

Autonomous Kitchen Systems

Automation is expanding beyond management to actual production:

Robotic Integration:
While fully automated kitchens remain rare, specific stations—particularly high-volume, repetitive tasks like frying, grilling, and assembly—are increasingly augmented with robotic systems guided by AI.

Self-Adjusting Cooking Systems:
Next-generation cooking equipment can automatically adjust parameters based on ingredient characteristics, environmental conditions, and desired outcomes rather than simply following programmed recipes.

Autonomous Ordering and Inventory:
Advanced systems are moving beyond recommendations to fully autonomous ordering within defined parameters, requiring human intervention only for exceptions or unusual circumstances.

A food service automation specialist predicts: “Within five years, we expect to see ‘hybrid autonomy’ become the standard in high-volume operations, where routine production follows AI-optimized processes with minimal human intervention, while culinary staff focus on creative development, quality control, and guest interaction.”

Personalization and Customer Integration

AI is increasingly connecting kitchen operations directly to customer preferences:

Preference-Driven Production:
Advanced systems are beginning to track individual customer preferences across visits and automatically adjust preparation methods to match—slightly more done for one guest, extra spice for another—without requiring servers to enter special instructions.

Dietary Management:
AI systems are becoming sophisticated enough to automatically modify recipes based on specific dietary requirements, ensuring consistent accommodation of allergies, restrictions, and preferences.

Predictive Guest Experience:
By analyzing patterns in ordering, timing, and feedback, AI systems can begin to predict and prepare for specific guest needs before they’re expressed—perhaps having a favorite cocktail ready when regular guests are seated or preparing their usual modification without asking.

A hospitality technology expert notes: “The next frontier in kitchen AI is closing the loop between customer experience and kitchen operations. Systems that can connect individual guest preferences directly to production processes will create unprecedented levels of personalization at scale, fundamentally changing expectations for even casual dining experiences.”

Getting Started: Practical Next Steps

For culinary professionals considering AI implementation, several practical steps can help ensure success:

Assessment and Planning

Begin with a thorough evaluation of current operations:

Pain Point Identification:
Document specific operational challenges that technology might address—excessive food waste, inconsistent execution, labor-intensive administrative tasks, or difficulty maintaining consistency across locations.

Data Readiness Evaluation:
Assess the quality and accessibility of your existing operational data, including recipes, inventory records, sales history, and production procedures. Identifying data gaps early allows for remediation before implementation.

Technology Infrastructure Review:
Evaluate your current technology systems—POS, inventory management, scheduling tools—to determine integration capabilities and potential upgrade requirements.

A restaurant consultant advises: “The most successful implementations begin with a clear understanding of what specific problems you’re trying to solve rather than pursuing technology for its own sake. Identify your three most significant operational pain points and focus your initial efforts there.”

Vendor Selection and Implementation

Choosing the right technology partner is critical:

Industry-Specific Solutions:
Prioritize vendors with specific experience in food service operations rather than general business AI platforms. The unique challenges of kitchen environments require specialized understanding.

Scalable Entry Points:
Look for systems that allow phased implementation, beginning with core functionality and adding capabilities as your team becomes more comfortable with the technology.

Integration Capabilities:
Evaluate how potential solutions will connect with your existing systems, prioritizing platforms designed for interoperability rather than closed ecosystems.

A technology implementation specialist notes: “Request specific references from operations similar to yours in size, concept, and current technology infrastructure. The vendor’s experience with businesses like yours is often more important than their overall client list or feature set.”

Change Management and Training

Preparing your team for new technology is essential:

Early Stakeholder Involvement:
Include key staff members—particularly those whose daily work will be most affected—in the selection and planning process to build buy-in and gather valuable operational insights.

Phased Training Approach:
Develop a training plan that introduces functionality gradually, allowing staff to become comfortable with core features before adding complexity.

Success Metrics Definition:
Clearly define how you’ll measure the impact of the new technology, establishing baselines before implementation and tracking improvements consistently afterward.

A restaurant owner who successfully implemented AI kitchen management shares: “The single most important factor in our successful implementation was taking time to help our team understand how the technology would make their jobs better rather than just different. When staff saw the system as a tool to eliminate their most frustrating tasks rather than as surveillance or replacement, their attitude completely changed from resistance to enthusiasm.”

Conclusion: The Augmented Kitchen

As we’ve explored throughout this blog, AI-powered kitchen management represents not just an incremental improvement but a fundamental transformation in how culinary operations function. The most successful implementations approach this technology not as a replacement for human expertise but as an augmentation—handling routine tasks, providing data-driven insights, and creating space for the creativity and passion that remain uniquely human.

For chefs and restaurant operators navigating today’s challenging business environment, AI offers a powerful set of tools to address persistent industry challenges: thin margins, labor constraints, consistency demands, and intense competition. The technology has matured beyond experimental status to deliver proven, substantial returns on investment across operations of all sizes and concepts.

The future kitchen will increasingly be a collaborative environment where human creativity and technological efficiency work in concert. Chefs who embrace this partnership—understanding both the capabilities and limitations of AI—will find themselves with more time for innovation, more consistent operations, and more sustainable business models.

As you consider your own operation’s technology journey, remember that successful implementation is not about pursuing the most advanced features or the newest innovations. It’s about identifying your specific operational challenges and finding the right technological tools to address them. With thoughtful planning, appropriate partner selection, and careful change management, AI kitchen management can transform not just your operations but your entire approach to the culinary profession.

Managing Multi-Generational Staff in Hospitality: Strategies for Success in a Diverse Workplace

 

Introduction

For the first time in modern history, the hospitality workforce spans five distinct generations—from Traditionalists and Baby Boomers to Generation X, Millennials, and Generation Z. This unprecedented generational diversity creates both remarkable opportunities and significant challenges for hospitality leaders. Each generation brings different values, communication preferences, work styles, and expectations to the workplace, creating potential for both enriched service innovation and increased team friction.

The stakes are particularly high in hospitality, where staff cohesion directly impacts guest experience and where labor challenges have reached crisis levels in many markets. Properties that successfully harness the strengths of a multi-generational workforce gain competitive advantage through enhanced creativity, improved guest connections across demographics, and greater operational resilience. Conversely, those that fail to effectively bridge generational differences often experience higher turnover, internal conflict, and inconsistent service delivery.

This comprehensive guide explores practical strategies for hospitality managers to build high-performing teams across generational boundaries. We’ll examine the distinct characteristics of each generation currently in the workforce, discuss common friction points and how to address them, explore leadership approaches that resonate across generational divides, and provide frameworks for creating an inclusive culture that values diverse perspectives. Throughout, we’ll share insights from hospitality organizations that have successfully transformed generational diversity from a challenge into a competitive strength.

Understanding Generational Differences in the Hospitality Context

Before developing management strategies, it’s essential to understand the characteristics and motivations of each generation:

The Five Generations in Today’s Workforce

Each generation has been shaped by different historical events and cultural influences:

Traditionalists (Born before 1946):
While representing a small percentage of the active workforce, Traditionalists still contribute significantly in certain hospitality roles, particularly in luxury properties where their extensive experience and traditional service values are highly valued. This generation typically demonstrates strong work ethic, respect for authority, and appreciation for formal recognition.

“Our Traditionalist team members bring an irreplaceable depth of service knowledge and guest relationship skills,” notes a General Manager at a luxury New York hotel. “They often serve as our standard-bearers for service excellence and mentors for younger staff.”

Baby Boomers (Born 1946-1964):
Boomers occupy many senior leadership and specialized roles in hospitality, bringing extensive industry knowledge and strong work dedication. They typically value job security, professional accomplishment, and in-person communication. Many are delaying retirement, creating both opportunities for knowledge transfer and challenges in advancement paths for younger generations.

Generation X (Born 1965-1980):
Gen X employees often hold middle and senior management positions in hospitality organizations. They tend to be self-reliant, adaptable, and pragmatic problem-solvers who value work-life balance. This generation frequently serves as a bridge between older and younger colleagues, translating between different communication styles and work approaches.

Millennials (Born 1981-1996):
Now the largest generation in the workforce, Millennials occupy roles across all levels of hospitality organizations. They typically seek purpose-driven work, regular feedback, career development opportunities, and technology integration. This generation often brings strong collaborative skills and comfort with diversity, along with expectations for workplace flexibility.

Generation Z (Born 1997-2012):
The newest entrants to the hospitality workforce, Gen Z employees bring digital nativity, entrepreneurial thinking, and strong values around authenticity and social responsibility. They often seek financial security, mental health support, and clear boundaries between work and personal life. This generation typically expects technology-enabled processes and diverse, inclusive workplaces.

“Understanding these generational characteristics isn’t about stereotyping individuals but recognizing patterns that influence workplace expectations and communication preferences,” explains an organizational psychologist specializing in hospitality workplaces. “The most effective managers recognize these patterns while still treating team members as individuals with unique needs and strengths.”

Common Friction Points in Multi-Generational Teams

Several areas frequently create tension in age-diverse hospitality teams:

Communication Style Differences:
Generational preferences for communication channels and styles often create friction. Older generations typically prefer face-to-face or voice conversations with more formal language, while younger team members often default to text-based, abbreviated communication through digital channels.

Technology Adoption Gaps:
Varying comfort levels with technology can create operational challenges and interpersonal tension. Younger staff may grow frustrated with what they perceive as resistance to efficiency-enhancing technology, while older team members may feel their experience is devalued when new systems replace familiar processes.

Work-Life Balance Expectations:
Different generations often have divergent views on work hours, scheduling flexibility, and appropriate boundaries. Baby Boomers may interpret younger generations’ desire for flexibility as lack of commitment, while Millennials and Gen Z might view older colleagues’ long hours as inefficient or reflecting poor boundaries.

Recognition and Feedback Preferences:
Younger generations typically expect frequent, informal feedback and recognition, while older generations often prefer more formal, scheduled performance discussions. These differences can lead to younger staff feeling unsupported while managers believe they’re providing adequate guidance.

Authority and Hierarchy Perspectives:
Traditionalists and Boomers often respect hierarchical structures and expect deference to experience, while younger generations typically prefer flatter organizations where ideas are evaluated on merit regardless of tenure. These differences can create tension around decision-making processes and innovation initiatives.

A major hotel company addressed these friction points by creating cross-generational “Quality Teams” that collaborate on service improvement initiatives. “We deliberately mix generations on these teams to combine the service tradition knowledge of our veteran staff with the fresh perspectives and technological fluency of younger team members,” explains a former Vice President of their Leadership Center. “The initial friction typically evolves into mutual respect as team members recognize the value each generation brings to solving service challenges.”

Generational Strengths in Hospitality Contexts

Each generation brings valuable strengths to hospitality operations:

Traditionalists and Baby Boomers:

  • Deep understanding of traditional service standards and protocols
  • Extensive product knowledge and industry relationships
  • Strong work ethic and reliability
  • Well-developed interpersonal skills for high-touch guest interactions
  • Valuable connections with older guest demographics

Generation X:

  • Adaptability to both traditional and modern service approaches
  • Strong problem-solving abilities with minimal supervision
  • Effective bridging between different communication styles
  • Practical approach to implementing changes
  • Balance between technological adoption and high-touch service

Millennials and Generation Z:

  • Natural facility with technology and digital guest touchpoints
  • Comfort with rapid change and evolving service models
  • Strong collaboration and team-oriented work styles
  • Multicultural fluency and inclusive mindsets
  • Fresh perspectives on service innovation and guest experience

A leading luxury hotel group has developed a “Strengths Mapping” process that explicitly identifies the generational advantages within each department. “Rather than focusing on differences as problems, we map the specific strengths each generation brings to our operation,” notes their President and CEO. “This approach has transformed our perspective from managing generational ‘gaps’ to leveraging generational ‘assets’ that collectively enhance our service delivery.”

Leadership Strategies for Multi-Generational Teams

Effective leadership across generations requires thoughtful approaches:

Adaptive Communication Frameworks

Successful multi-generational leadership begins with communication:

Channel Flexibility:
Effective leaders develop fluency across multiple communication channels, recognizing when face-to-face conversations, phone calls, emails, or messaging platforms are most appropriate for different team members and situations. This flexibility demonstrates respect for diverse preferences while ensuring clear information flow.

Translation Between Styles:
Skilled managers often serve as “translators” between different generational communication styles, helping team members understand intentions that might be obscured by stylistic differences. This translation prevents misinterpretations that can damage team relationships.

Communication Expectations Setting:
Rather than assuming shared understanding, successful leaders explicitly establish communication protocols—which channels to use for different types of information, expected response timeframes, and appropriate formality levels. These clear expectations prevent friction caused by unspoken assumptions.

Generational Code-Switching:
The most effective leaders develop the ability to “code-switch” between communication styles based on their audience—adjusting formality, directness, and medium to match recipient preferences while maintaining authenticity and consistency in core messages.

A major hotel corporation implemented a “Communication Preference Profile” as part of their onboarding process. “We ask all team members to indicate their preferred communication channels for different types of information,” explains their President and CEO. “This simple tool has reduced miscommunication by 34% according to our internal metrics, while demonstrating respect for individual preferences regardless of generation.”

Inclusive Decision-Making Approaches

Balancing diverse perspectives in decision processes is essential:

Multi-Level Input Structures:
Effective leaders create structured opportunities for input from all organizational levels, ensuring that both experienced perspectives and fresh viewpoints inform decisions. These structures might include cross-generational task forces, representative feedback panels, or systematic idea submission processes.

Transparent Rationale Communication:
When making decisions that might conflict with some generational preferences, successful leaders clearly communicate the reasoning behind choices, acknowledging different viewpoints while explaining the factors that influenced the final decision. This transparency builds trust across generational lines.

Decision Authority Clarity:
Effective managers establish clear understanding of which decisions are collaborative versus directive, preventing frustration when input is sought but not ultimately followed. This clarity is particularly important for younger generations who may expect greater decision participation.

Balanced Innovation Approach:
Successful leaders create frameworks that balance respect for established practices with openness to innovation, explicitly valuing both experience-based wisdom and fresh perspectives. This balance prevents either resistance to necessary change or dismissal of valuable traditions.

A large international hotel company’s “Innovation Lab” program exemplifies effective multi-generational decision-making. “We deliberately structure our innovation teams with representatives from all generations,” notes their President. “Each new service concept must address the question: ‘How does this honor our heritage while moving us forward?’ This framing respects experience while creating space for fresh thinking.”

Flexible Recognition and Feedback Systems

Adapting recognition to generational preferences drives engagement:

Feedback Frequency Variation:
Effective leaders adapt feedback frequency to individual preferences rather than applying one-size-fits-all approaches. While maintaining consistent performance standards, they provide more frequent, informal feedback for team members who value regular input while respecting others’ preference for more scheduled discussions.

Multi-Channel Recognition:
Successful recognition programs offer options that resonate across generations—public acknowledgment for those who value visibility, private appreciation for those who prefer discretion, tangible rewards for some, and experience-based recognition for others. This variety ensures meaningful recognition for all team members.

Bidirectional Mentoring Programs:
Innovative organizations establish formal programs where knowledge flows in multiple directions—traditional mentoring from experienced to newer staff alongside reverse mentoring where younger team members share technological insights or fresh perspectives with senior colleagues.

Achievement Documentation Systems:
Effective leaders implement systems for documenting both major and minor achievements throughout the year, ensuring that all contributions are remembered during formal review processes regardless of when they occurred. This documentation is particularly important for younger generations seeking regular acknowledgment.

A global hotel brand’s “Catch Me at My Best” program exemplifies effective multi-generational recognition. “The program allows anyone—guests, peers, or managers—to recognize staff contributions through multiple channels including physical cards, our mobile app, or verbal acknowledgment,” explains their President and CEO. “This flexibility ensures that recognition matches both the giver’s and receiver’s preferences, resonating across generational boundaries.”

Career Development Across Life Stages

Effective development approaches recognize different career stages:

Individualized Career Pathing:
Successful organizations create flexible career development frameworks that accommodate different life stage needs and goals—accelerated advancement for early-career staff, lateral moves for those seeking new challenges without additional management responsibility, and meaningful late-career contributions that leverage deep expertise.

Skills-Based Advancement Structures:
Progressive hospitality organizations are shifting from purely tenure-based advancement to skills-based progression that allows talented team members to advance based on capabilities rather than years of service. This approach addresses younger generations’ desire for meritocracy while still valuing experience.

Life Stage-Appropriate Benefits:
Effective retention strategies include benefits packages with options relevant to different life stages—student loan assistance for younger staff, family support for mid-career team members, and phased retirement or consulting opportunities for experienced employees considering transitions.

Continuous Learning Culture:
Successful leaders foster environments where learning is ongoing and accessible to all generations through diverse methods—formal training, peer coaching, online modules, and experiential development opportunities. This culture supports skill relevance across changing industry demands.

A prominent hospitality group implemented a “Career Lattice” model replacing traditional linear career paths. “Our lattice allows team members to move laterally, diagonally, or vertically based on their skills, interests, and life stage needs,” explains their Chief Human Resources Officer. “This flexibility has dramatically improved retention across all generations by providing meaningful development opportunities beyond just climbing the management ladder.”

Building an Inclusive Multi-Generational Culture

Creating a truly integrated workplace requires deliberate culture building:

Fostering Mutual Respect and Understanding

Activities promoting empathy across generations are key:

Cross-Generational Teambuilding: Design activities that require collaboration across age groups, focusing on shared goals that leverage diverse skills and perspectives.

Generational Awareness Training: Implement workshops that educate team members about different generational characteristics and communication styles, focusing on building understanding rather than reinforcing stereotypes.

Shared Storytelling Platforms: Create opportunities for team members from different generations to share their experiences, career journeys, and perspectives, fostering empathy and connection.

Leveraging Generational Strengths Collaboratively

Structure work to maximize combined advantages:

Mixed-Generation Project Teams: Intentionally assemble teams with diverse generational representation for key initiatives, ensuring a blend of experience, innovation, and technological fluency.

Knowledge Sharing Structures: Establish formal and informal mechanisms for transferring knowledge across generations—from traditional mentoring to reverse mentoring and peer coaching arrangements.

Role Design Based on Strengths: Where possible, design roles and assign tasks that align with typical generational strengths while providing opportunities for cross-generational skill development.

Establishing Shared Values and Purpose

Unifying principles transcend generational differences:

Clearly Articulated Core Values: Define and consistently reinforce organizational values that resonate across generations, focusing on universal principles like respect, integrity, service excellence, and teamwork.

Purpose-Driven Mission: Connect daily work to a larger organizational purpose that provides meaning for all team members, regardless of age or role.

Inclusive Language and Imagery: Ensure all internal and external communications use language and visuals that reflect and respect the diversity of the workforce, avoiding age-related stereotypes or biases.

A hospitality leadership expert advises: “The most effective multi-generational cultures are built on a foundation of shared purpose and mutual respect. When team members feel united by common goals and genuinely value the contributions of colleagues from different backgrounds and age groups, generational differences become sources of strength rather than friction.”

Case Study: Boutique Hotel Group’s Generational Integration Initiative

Examining a specific implementation provides practical insights:

Challenge:
A growing boutique hotel group with properties appealing to diverse guest demographics experienced increasing friction between its long-serving Baby Boomer managers and newly hired Millennial and Gen Z frontline staff. Issues included communication breakdowns, conflicts over technology adoption, and rising turnover among younger employees citing lack of development opportunities.

Approach:

  • Implemented mandatory “Bridging Generations” workshops for all managers and staff focused on understanding communication styles and building empathy.
  • Established a formal bidirectional mentoring program pairing senior leaders with junior staff for mutual learning.
  • Revised the performance feedback process to include options for more frequent, informal check-ins alongside traditional annual reviews.
  • Created cross-generational “Service Innovation Teams” at each property tasked with developing new guest experiences leveraging diverse perspectives.
  • Launched a skills-based career development platform allowing advancement based on demonstrated capabilities rather than solely on tenure.
  • Updated internal communication platforms to include channels preferred by younger generations while maintaining traditional methods for those who preferred them.

Results (within 1 year):

  • Reduced employee turnover among staff under 30 by 28%.
  • Increased employee engagement scores related to communication and teamwork by 15 percentage points.
  • Generated 12 new guest service initiatives directly from the cross-generational innovation teams, leading to a 5% increase in guest satisfaction scores.
  • Improved adoption rates for new technologies by 40% through better training and peer support facilitated by the mentoring program.
  • Received industry recognition for innovative workplace culture.

The group’s CEO commented: “Addressing our generational dynamics wasn’t just about reducing conflict; it was about unlocking the combined potential of our diverse workforce. By creating structures that foster mutual respect and leverage the unique strengths of each generation, we’ve built stronger teams, enhanced our service innovation, and created a more resilient organization prepared for future challenges.”

Conclusion: Harnessing Generational Diversity as a Competitive Advantage

Managing a multi-generational workforce presents unique challenges but offers profound opportunities for hospitality organizations willing to invest in inclusive leadership and thoughtful strategies. Rather than viewing generational differences as obstacles, successful properties recognize them as sources of diverse perspectives, skills, and experiences that can enrich service delivery, enhance innovation, and build stronger connections with guests across all demographics.

The key strategies involve:

  1. Understanding and Appreciating Differences: Moving beyond stereotypes to genuinely understand the values, preferences, and strengths each generation brings.
  2. Adaptive Leadership: Employing flexible communication, recognition, and development approaches that resonate across generational boundaries.
  3. Building Bridges: Creating structures and processes that foster collaboration, knowledge sharing, and mutual respect between age groups.
  4. Fostering an Inclusive Culture: Establishing shared values and purpose that unite team members while celebrating diverse contributions.
  5. Leveraging Combined Strengths: Intentionally structuring teams and initiatives to harness the complementary advantages of multi-generational collaboration.

In an industry defined by human connection and facing significant labor market pressures, the ability to effectively manage and motivate a diverse, multi-generational workforce is no longer a niche skill—it’s a critical leadership competency. By embracing the strategies outlined in this guide, hospitality leaders can transform generational diversity from a potential source of friction into a powerful engine for service excellence, innovation, and sustainable competitive advantage.

 

Creative Ways to Attract Customers to Your Restaurant

The restaurant industry is constantly evolving, so to keep your business thriving, you need fresh strategies to attract a steady stream of customers. Here are some key areas of focus to boost your success:

Visual Appeal: The Power of Imagery

    • Invest in professional food photography to make your dishes irresistible.
    • Use these images strategically on your website, menus, and social media.
    • Encourage customers to share their food photos – user-generated content is great publicity!

Behind-the-Scenes Access

    • Give customers a glimpse into your kitchen with real-time updates on social media.
    • Share new dishes, prep highlights, and chef spotlights to build excitement.

A Website That Works For You

    • Keep your site clean, simple, and mobile-friendly.
    • Make your menu, hours, and contact info front and center.

The Social Media Advantage

    • Be active where your customers are. Tailor content to each platform.
    • Run contests, share mouthwatering photos, and promote events.

Email Marketing: Building a Community

    • Offer sign-up incentives and avoid overwhelming subscribers.
    • Share updates, exclusive offers, and birthday rewards to build loyalty.

Special Events for Every Occasion

    • Host wine tastings, cooking classes, and ‘Meet the Chef’ nights for unique experiences.
    • Become the preferred spot for game days, holidays, and group gatherings.

Customer Relationships Matter

    • Get to know your regulars and make them feel valued.
    • Loyal customers are your biggest advocates and a source of repeat business.

Extend Your Reach

    • Create a digital or physical cookbook of favorite recipes to keep your food on customers’ minds.
    • Offer gift cards to attract new diners.

The Power of Online Presence

    • Prioritize local SEO so you rank high in searches.
    • Offer easy online ordering with integrated payment processing.
    • Encourage positive Google+ reviews for visibility and trust.

Remember, it’s about finding the right combination of strategies that work best for your restaurant and target audience. Experiment, track results, and adjust your approach as needed!

Give Your Restaurant a Spring Refresh: 5 Must-Do Changes

Spring has sprung, and it’s the perfect time to revitalize your restaurant! Leave the winter doldrums behind and embrace the fresh energy of the season with these easy and impactful changes.

1. Embellish Your Tables with Seasonal Touches

Ditch those wintertime candles and bring the outdoors in. A simple vase with vibrant blooms, a potted herb, or even a sprig of greenery adds instant charm to tablescapes. Get creative and explore farmers’ markets and local florists for affordable, eye-catching options.

2. Energize Your Online Presence

Social media is your restaurant’s digital storefront. Entice customers with these visually appealing updates:

  • Showcase Seasonal Dishes: Snap mouthwatering photos of your new spring menu items featuring fresh, in-season ingredients.
  • Behind-the-Scenes Magic: Offer glimpses into your kitchen with videos of dishes being prepped or cocktails being crafted.
  • Hashtags are Key: Use relevant local hashtags (e.g., #[CityName]Eats, #[Neighborhood]Foodie) to reach new audiences.

3. Modernize Your Equipment

Outdated equipment slows down your kitchen and impacts food quality. If a major upgrade isn’t in the budget, consider these options:

  • Equipment Leasing: Explore leasing programs that provide access to newer equipment with flexible payment options.
  • Refurbished Options: Look for reliable vendors offering high-quality refurbished equipment at lower prices.

4. Revamp Your Menu with the Season

A few strategic additions featuring in-season produce will excite your regulars and attract new customers. Think bright salads, herb-infused dishes, and refreshing cocktails made with seasonal fruits and juices. Limited-time offerings create a sense of urgency and excitement.

5. The Power of a Deep Clean

Go beyond routine cleaning! A focused deep cleaning session will leave your restaurant sparkling. Consider these tactics:

  • Team Effort: Host a “Spring Cleaning Party” outside business hours with upbeat music and treats to motivate your staff.
  • Targeted Areas: Don’t forget often-overlooked spots like light fixtures, baseboards, and behind heavy equipment.
  • Sustainable Cleaning: Opt for eco-friendly cleaning products for a healthier work environment and a positive environmental impact.

Bonus Tip: Don’t underestimate the power of fresh paint or simple decor swaps to transform your space. Small changes = big impact!

Embrace the new season with these upgrades, and watch your restaurant blossom!

Avoid Restaurant Expenses: Smart Tips

Unexpected costs can throw a wrench into even the most carefully planned restaurant budget. While it’s impossible to eliminate surprise expenses entirely, smart strategies can significantly minimize them. Let’s break down what causes these expenses and how to proactively manage them.

Understanding the Root Causes

  • Lack of Tracking: Unforeseen expenses often stem from not diligently tracking recurring costs or maintenance schedules.
  • Equipment Neglect: Assuming appliances will run forever without care is a recipe for costly repairs or replacements.
  • Waste and Inefficiency: Running out of supplies prematurely or having excessive energy usage hikes up costs.

Solutions for Avoiding Financial Surprises

  1. Hire an Operations Manager: This individual will meticulously track expenses, identify patterns, and anticipate potential issues. Think of them as your financial watchdog!
  2. Preventive Maintenance is Key: Establish a rigorous maintenance schedule for all equipment. Use a CMMS (Computerized Maintenance Management System) to stay organized and lengthen the lifespan of your appliances.
  3. Foster a Culture of Conservation: Train staff on resource conservation, minimizing waste, and using equipment responsibly. Little changes make a big impact.
  4. Strong Supplier Relationships: Build partnerships with your vendors. They might offer volume discounts, alert you to upcoming sales, and work with you to streamline your supply needs.

The Bottom Line: Smart Planning is Essential

The key to avoiding most unexpected restaurant expenses is proactive planning and attention to detail. By implementing these strategies, you’ll:

  • Improve operational efficiency
  • Extend the life of your equipment
  • Control supply costs
  • Increase your restaurant’s profitability

Remember – those who plan ahead minimize financial stress and maximize their chances of success!

Attract New Customers: Exciting Restaurant Event Ideas

Sure, your regular dishes are fantastic, but why not make your restaurant a destination for unique, memorable experiences? Special events and promotions are fantastic ways to draw in new crowds and keep regulars excited to come back.

Here’s a whole host of event ideas that are sure to boost buzz and fill those tables:

Themed Experiences

  • Decade Nights: Tap into nostalgia with themed nights for the ’80s, ’90s, or any fun-loving era. Encourage costumes, play era-appropriate music, and feature foods that were all the rage “back then”.
  • Love Is In The Air: Don’t limit romance to Valentine’s Day. Designate a special night each month for couples with candlelight, romantic music, and special menus for two.
  • Sports Arena: Get in the game! Host viewing parties for big sporting events, and support local teams with team-inspired food and drinks.
  • Celebrity Encounters: Partner with a local celebrity for a guest bartender or meet-and-greet night. Decorate and create menu items to reflect their work!

Community-Focused Occasions

  • Charity Events: Partner with a local cause and create food and drink specials related to the charity. A percentage of proceeds or even a simple donation drive gets the community involved.
  • Singles’ Night: Help people mingle with a singles’ night event. Offer fun icebreakers, speed dating, or just a welcoming atmosphere for new connections.
  • VIP Only: Reward loyal customers with an exclusive club. Offer discounts and monthly special events just for VIPs to show your appreciation.

Deals and Promotions

  • Deal of the Day: Highlight seasonal ingredients with special dishes that change monthly or with the availability of fresh items.
  • Happy Hour: It’s a classic for a reason. Offer after-work specials on drinks and appetizers to draw in a relaxed crowd.
  • Buy One, Get One: Entice customers on slow nights with BOGO deals on appetizers, desserts, or select entrees.
  • Ladies’ Night / Men’s Night: Offer special promotions for groups of women or men. This could be drink deals or freebies to make their night out extra special.

Entertainment Extravaganza

  • Live Music: Book local bands and musicians to perform during dinner service. It sets a lively ambiance and supports your local arts scene.
  • Theme Nights: Go beyond decades with costume nights – think Mardi Gras, Hawaiian Luau, or your own original themes!
  • Karaoke: Add a competitive twist! Hold a regular karaoke contest where the winner gets a free meal or other prize.
  • Comedy Night: Laughter brings people together. Feature a local comedian for a fun twist on dinner service.
  • Open Mic Night: Create space for up-and-coming talent, whether it’s musicians, poets, or comedians. This brings in both performers and an audience eager to support them.

Something Extra Special

  • Wine Tastings: Feature unique wines or offer flights at a special price to attract wine enthusiasts.
  • Guest Chef/Bartender Nights: Bring in guest chefs or bartenders to add new dishes and drinks to the menu for a limited time.
  • Cooking Classes: Give guests an insider’s look with hands-on cooking classes where they can recreate your best dishes at home.

Get the Word Out!

Don’t forget to promote your events heavily on social media, your website, and through local channels. Eye-catching graphics and exciting descriptions will bring those crowds in.

Ready to try something new? Pick a few of these ideas and put your unique spin on them. With a little creativity and enthusiasm, you’ll transform your restaurant into the hottest spot in town!

Google’s Location Sharing for Businesses

Google’s Location Sharing for Businesses

Since the introduction of Google, we have seen some fantastic features for both customers of businesses as well as the businesses themselves. Most recently, we have heard of the Location Sharing feature which will allow all users to share their location as they move from one location to the next. Of course, this isn’t exactly a new idea since Uber users will recognize it straight away. However, it does open a few doors for businesses especially for those looking to target this market in their marketing strategy in 2017.

Whenever a group of friends or family members arrange a get-together, the same questions arise time after time; ‘where are you?’ and ‘how long are you going to be?’ are two prime examples. Soon enough, Google Maps will allow users to show their real-time location without leaving the app. In January, we saw the redesign of Google Maps and they are constantly trying to find ways to keep users engaged and this is thought to be the latest idea along with Uber help and the tracking of nearby cars. For many years, it has also been a useful tool for those planning trips to restaurants, themes parks, and more as we can see reviews, opening times, menus, and more.

For local restaurants, these new features have been huge through the years because potential customers can quite literally view a menu from their mobile device. If they take an interest, they are one click away from seeing the restaurant’s location or opening hours. Known a micro-moment experiences, brands can now target those out-and-about looking for somewhere to eat and the opportunities are only expanding every year.

Additionally, smartphones and laptops also seem to synchronize one’s calendar with Google which means that we know when birthdays are upcoming. Once again, restaurants are shown as Google help to provide gift ideas and Google Ads are huge for this. All things considered, the site is getting smarter each and every year and this is only bringing benefits to businesses all around the country. In terms of ads, this is becoming even more important because let’s not forget that Google also has a hand in many other platforms including YouTube.

Just recently, we spoke to somebody who was on a journey and he decided to open Youtube to kill some time. As he clicked on a video, an ad for a local restaurant popped up because they had shared their location previously. Ultimately, the guy ended up stopping off at the restaurant on the way home so you can see just how powerful this tool and many others like it can be.

On the flip side, we should mention a big concern for this technology and this is the fact that some people don’t like the fact that Google knows where they are at every moment. However, the ‘opt-in’ feature of Location Sharing takes this concern away somewhat.

For businesses, this new way of targeting potential customers could well be a huge step forward. Considering a significant percentage of people decide where to eat on a whim, an ad at the perfect time could be great for restaurants. If Google is tracking the movements of somebody and they see an ad pop-up for your restaurant, the results could be fantastic and this is why an online presence will be pivotal for success this year!