Cost-Saving Strategies in Hospitality: Maintaining Quality in an Inflationary Environment

Introduction

The hospitality industry has always operated on relatively thin margins, but today’s economic landscape presents unprecedented challenges. Persistent inflation across labor, food, energy, and supplies has created intense pressure on operational costs, while market competition and guest expectations limit the ability to simply pass these increases on through pricing. For hotel and restaurant operators, finding ways to reduce costs without compromising the guest experience has become an existential imperative.

This challenge is particularly acute because guests have become more discerning than ever. After years of disruption in travel and dining, consumers have heightened sensitivity to value and are quick to notice when cost-cutting measures negatively impact their experience. At the same time, staffing challenges continue to plague the industry, with many operations running leaner teams that must somehow maintain service standards while controlling costs.

This blog explores strategic approaches to cost management that preserve—and in some cases enhance—the guest experience while improving financial performance. We’ll examine innovative strategies across major operational areas, from labor and food costs to energy, technology, and procurement. Throughout, we’ll focus on sustainable solutions that create lasting efficiency rather than short-term fixes that ultimately compromise quality and guest satisfaction.

Strategic Labor Management

With labor typically representing 30-40% of operational costs in hospitality, this area demands particular attention:

Rethinking Staffing Models

Traditional approaches to scheduling and deployment are being reimagined:

Demand-Based Scheduling:
Advanced forecasting tools now enable much more precise staffing based on anticipated demand patterns. These systems analyze historical data, reservations, local events, weather forecasts, and even social media activity to predict staffing needs with remarkable accuracy.

A hotel operations expert explains: “We’ve moved from static scheduling based on day of week to dynamic models that adjust staffing levels hourly based on predicted demand. This approach has reduced labor costs by 12% while actually improving service metrics because staff are deployed when and where they’re most needed.”

Cross-Training and Flexible Roles:
Rather than rigid job descriptions, many operations are developing more flexible staffing models where team members can move between functions as needed. This approach reduces overall headcount requirements while creating more engaging work for employees.

A restaurant manager shares: “We’ve implemented what we call ‘zone hospitality’ where staff are responsible for all aspects of service within a defined area rather than specialized roles like server, busser, and food runner. This model has reduced our front-of-house labor by 22% while improving both guest satisfaction and staff earnings through more efficient service.”

Core Team + Flexible Workforce:
Some operations are adopting models that combine a smaller core team of full-time employees with a flexible workforce engaged through gig platforms, part-time arrangements, or resource sharing with complementary businesses.

A hospitality consultant notes: “The most successful operations maintain a strong core team that embodies the brand culture and ensures consistent quality, supplemented by flexible staff for peak periods. This hybrid model can reduce overall labor costs by 15-20% while maintaining service standards during high-demand periods.”

Technology-Enhanced Productivity

Strategic technology deployment can dramatically improve labor efficiency:

Self-Service Options:
From mobile check-in and digital room keys in hotels to QR code ordering and payment in restaurants, self-service technologies can reduce labor requirements while often improving guest satisfaction through increased convenience and control.

A hotel technology director explains: “Our mobile check-in adoption has reached 72%, which has allowed us to reduce front desk staffing by 35% during non-peak hours while maintaining minimal wait times for guests who prefer traditional check-in.”

Task Automation:
Robotic process automation (RPA) and AI-powered systems are eliminating many routine administrative tasks, from report generation and data entry to basic guest communications and inventory management.

A hospitality operations specialist shares: “We implemented an AI-powered system that handles routine guest requests via text message. The system resolves about 70% of inquiries without human intervention, allowing our guest services team to focus on more complex needs while reducing staffing requirements.”

Productivity Tools:
Mobile task management systems, communication platforms, and workflow optimization tools can significantly increase staff efficiency by reducing time spent on coordination, information gathering, and administrative tasks.

A hotel manager notes: “After implementing a mobile task management system, we found housekeepers were saving an average of 45 minutes per shift previously spent returning to the office for new assignments or reporting issues. This efficiency improvement allowed us to increase rooms cleaned per shift by 15% without adding stress to the team.”

Retention and Engagement Focus

In today’s challenging labor market, reducing turnover creates significant cost savings:

Compensation Structure Optimization:
Beyond simply raising wages, innovative compensation approaches—such as performance-based incentives, profit-sharing, and retention bonuses—can reduce overall labor costs while improving staff financial outcomes.

A restaurant group HR director explains: “We implemented a profit-sharing program where 5% of monthly profit is distributed among staff based on hours worked. This program has reduced turnover by 40% while actually decreasing our total compensation costs when accounting for reduced hiring and training expenses.”

Quality of Life Improvements:
Schedule stability, adequate rest periods, and work-life balance accommodations can dramatically improve retention while reducing costs associated with burnout, errors, and turnover.

A hotel general manager shares: “We moved from publishing schedules one week in advance to three weeks in advance, with guaranteed minimum hours and limits on schedule changes. This simple operational change reduced turnover by 35% and decreased overtime costs by 22% by enabling better planning.”

Career Development Pathways:
Structured growth opportunities and skills development not only improve retention but enable internal promotion, reducing costly external hiring for supervisory and management positions.

A hospitality educator notes: “Properties that invest in structured development programs typically see ROI of 150-300% through reduced turnover, improved internal promotion rates, and enhanced operational performance from better-trained staff.”

Food and Beverage Cost Control

With food costs rising at unprecedented rates, strategic management of F&B operations is essential:

Menu Engineering and Design

The menu itself is a powerful cost control tool:

Strategic Item Selection:
Data-driven menu engineering identifies items that balance popularity and profitability, allowing operators to feature high-margin offerings more prominently while adjusting or eliminating underperforming items.

A restaurant consultant explains: “We analyze each menu item based on both contribution margin and popularity, creating a quadrant analysis that guides menu design. By subtly highlighting ‘stars’ (high margin, high popularity) and improving or replacing ‘dogs’ (low margin, low popularity), we typically improve overall food cost percentage by 2-4 points.”

Portion Control Standardization:
Precise standardization of recipes and portions ensures consistency while preventing costly overportioning. Modern approaches include visual guides, portion control tools, and regular training to maintain standards.

A culinary director shares: “We implemented standardized plating guides with photos and precise measurements for every dish. This simple tool reduced food cost by 3.2 percentage points through consistent portioning while actually improving guest satisfaction scores for food presentation.”

Menu Size Optimization:
Streamlined menus with fewer total items but strong variety can dramatically reduce inventory requirements, minimize waste, and improve execution quality while controlling costs.

A restaurant owner notes: “We reduced our dinner menu from 32 items to 18 carefully selected dishes that still covered all major categories and dietary needs. This change reduced our food cost by 4.5 percentage points while improving execution consistency and reducing prep time.”

Inventory and Waste Management

Sophisticated approaches to inventory can yield significant savings:

Perpetual Inventory Systems:
Digital inventory management tools that track real-time usage enable much tighter ordering, reduced carrying costs, and early identification of variance issues that might indicate waste or theft.

A food and beverage director explains: “After implementing a digital inventory system that tracks usage in real-time, we reduced our average inventory value by 22% while actually decreasing stockouts. The system pays for itself every month through improved cash flow and reduced waste.”

Waste Tracking and Analysis:
Systematic tracking of food waste—including cause, item, and value—provides actionable data to address specific problem areas through training, menu adjustments, or ordering changes.

A sustainability manager shares: “We implemented a simple waste tracking system where staff record all discarded food by weight and category. This data helped us identify that 35% of our vegetable waste came from just three items, allowing us to adjust ordering and prep procedures to reduce overall food waste by 41%.”

Cross-Utilization Strategy:
Thoughtful menu design that utilizes ingredients across multiple dishes reduces inventory requirements, improves freshness, and minimizes waste from unused partial inventory.

A chef consultant notes: “We redesigned a hotel’s menus across all outlets to maximize ingredient cross-utilization. By ensuring key ingredients appeared in multiple dishes across different outlets, we reduced SKU count by 26% while maintaining menu variety and improving overall food quality through higher inventory turnover.”

Procurement and Vendor Management

Strategic sourcing creates significant savings opportunities:

Vendor Consolidation:
Concentrating purchasing with fewer vendors can improve negotiating leverage, reduce administrative costs, and often secure volume discounts without sacrificing quality.

A purchasing director explains: “We reduced our vendor count from 27 to 12 strategic partners, which improved our average pricing by 7% through volume consolidation while actually reducing delivery frequency and associated receiving costs.”

Specification Optimization:
Reviewing product specifications to eliminate unnecessary premium features or identify alternative products can yield savings without impacting the guest experience.

A procurement specialist shares: “We conducted a comprehensive specification review and found numerous opportunities for savings, from switching to a slightly different olive oil grade in cooking applications to identifying a different cut of beef for braised dishes that performed identically at 15% lower cost.”

Local and Direct Sourcing:
For certain categories, particularly produce and specialty items, direct relationships with local producers can reduce costs by eliminating distributor markups while often improving product quality and freshness.

A farm-to-table restaurant owner notes: “By developing direct relationships with local farmers, we’ve reduced our produce costs by approximately 20% compared to distributor pricing while getting fresher products that actually improve our menu quality. The key is developing relationships with multiple producers to ensure consistent supply.”

Energy and Resource Optimization

With utility costs rising dramatically, energy and resource management has become a critical focus area:

Energy Efficiency Improvements

Strategic investments in efficiency can yield rapid returns:

Equipment Maintenance and Optimization:
Regular maintenance and proper calibration of existing equipment can yield significant efficiency improvements without capital investment. Simple measures like cleaning refrigerator coils, descaling boilers, and calibrating cooking equipment can reduce energy consumption by 10-15%.

A hotel engineering director explains: “We implemented a comprehensive preventive maintenance program focused on energy efficiency. Simple measures like regular coil cleaning, filter replacement, and equipment calibration reduced our energy consumption by 12% with minimal investment.”

Lighting Upgrades:
LED conversion remains one of the highest-ROI energy investments, with modern systems reducing lighting energy consumption by 60-80% while improving light quality and reducing maintenance costs through longer bulb life.

A sustainability consultant shares: “A 200-room hotel we worked with invested $45,000 in a complete LED conversion and achieved annual savings of $28,000, delivering full payback in under two years while improving guest satisfaction scores for room lighting.”

HVAC Optimization:
Smart thermostats, variable frequency drives, and zoned systems can dramatically reduce heating and cooling costs while maintaining or improving guest comfort through more precise temperature control.

A hotel owner notes: “We installed smart thermostats with occupancy detection throughout our property. The system reduces energy consumption in unoccupied rooms while maintaining perfect comfort in occupied spaces. Our HVAC energy consumption dropped by 23% while guest comfort scores actually improved.”

Water Conservation

Water costs are rising rapidly in many regions, creating incentives for conservation:

Low-Flow Fixtures:
Modern low-flow fixtures for showers, faucets, and toilets can reduce water consumption by 30-50% without compromising guest experience, with payback periods typically under one year.

A hotel manager explains: “We installed low-flow showerheads that use 1.5 gallons per minute instead of the standard 2.5 GPM. Guests haven’t noticed any difference in shower quality, but we’ve reduced water consumption by approximately 40,000 gallons per month.”

Laundry Optimization:
Water-efficient laundry equipment, combined with operational best practices like full-load processing and appropriate water temperature selection, can reduce both water and energy consumption significantly.

A laundry operations specialist shares: “By replacing older washing machines with high-efficiency models and implementing proper load management procedures, a typical 150-room hotel can reduce laundry water consumption by 30-40% while improving linen longevity through gentler washing action.”

Landscape Water Management:
Smart irrigation systems, drought-resistant landscaping, and greywater recycling can dramatically reduce outdoor water usage, which often represents 20-30% of total water consumption in resort properties.

A resort manager notes: “We replaced traditional sprinklers with a drip irrigation system controlled by soil moisture sensors. This change reduced our landscape water usage by 62% while actually improving plant health through more consistent moisture levels.”

Waste Reduction and Recycling

Comprehensive waste management reduces both direct costs and environmental impact:

Waste Audit and Diversion:
Systematic waste audits identify specific opportunities to reduce, reuse, or recycle materials, often yielding significant savings in disposal costs while supporting sustainability goals.

A sustainability director explains: “Our waste audit revealed that 42% of our landfill waste was actually recyclable or compostable material. By implementing proper sorting systems and staff training, we reduced our waste hauling costs by 35% while improving our environmental metrics.”

Packaging Reduction:
Evaluating all incoming goods for excessive packaging and working with vendors to reduce or eliminate unnecessary materials can significantly reduce waste disposal costs while supporting sustainability initiatives.

A purchasing manager shares: “We worked with our top 10 vendors to reduce incoming packaging waste, from eliminating individual wrapping on certain items to implementing returnable container systems. These changes reduced our waste volume by 28% while slightly decreasing product costs as vendors passed on some of their packaging savings.”

Food Waste Composting:
Implementing food waste composting programs can reduce waste hauling costs while creating valuable compost for landscaping use or potential revenue through compost sales.

A restaurant sustainability coordinator notes: “Our composting program diverts approximately 500 pounds of food waste weekly from landfill. Beyond the environmental benefits, we’ve reduced our waste hauling costs by $7,200 annually while producing compost that we use in our kitchen garden.”

Technology Investment Strategies

Strategic technology deployment can reduce costs while enhancing the guest experience:

Operational Efficiency Technologies

Certain technologies deliver rapid ROI through operational improvements:

Preventive Maintenance Systems:
Digital maintenance management platforms that schedule preventive work and track equipment performance can extend asset life, reduce emergency repair costs, and prevent revenue-impacting outages.

A hotel engineering manager explains: “After implementing a preventive maintenance system, we reduced emergency repair costs by 62% while extending average equipment lifespan by approximately 30%. The system paid for itself within the first six months through reduced repair costs alone.”

Inventory and Procurement Platforms:
Digital systems that automate ordering, track usage patterns, and optimize par levels can reduce both inventory carrying costs and labor associated with procurement processes.

A food and beverage director shares: “Our inventory management system has reduced our average inventory value by 24% while virtually eliminating both stockouts and emergency orders. The labor savings alone in procurement administration cover the system cost.”

Energy Management Systems:
Integrated platforms that monitor and control energy usage across multiple systems can identify optimization opportunities while automatically adjusting consumption based on occupancy and demand patterns.

A hotel owner notes: “We invested in a property-wide energy management system that integrates HVAC, lighting, and major equipment. The system reduced our energy consumption by 22% in the first year through optimization algorithms and automatic scheduling based on occupancy patterns.”

Revenue Enhancement Technologies

Some technologies improve financial performance through revenue opportunities:

Revenue Management Systems:
Advanced revenue management platforms that optimize pricing based on demand patterns, competitor rates, and booking pace can significantly improve ADR and RevPAR without additional costs.

A revenue management specialist explains: “Properties implementing sophisticated revenue management systems typically see RevPAR improvements of 5-15% within the first year, representing one of the highest ROI technology investments available in hospitality.”

Upselling Platforms:
Automated systems that offer personalized upgrades and ancillary services can increase revenue per guest while reducing staff time spent on manual upselling efforts.

A hotel marketing director shares: “Our pre-arrival upselling platform generates approximately $14 in additional revenue per room night with zero incremental labor cost. The system pays for itself many times over while actually enhancing the guest experience through personalized offers.”

Customer Relationship Management:
Sophisticated CRM systems that track guest preferences and behavior can increase direct bookings, improve marketing efficiency, and enhance guest loyalty through personalized communications and offers.

A hospitality technology consultant notes: “A well-implemented CRM system typically delivers ROI of 300-500% through increased direct bookings, higher guest spending, and improved retention rates. The key is ensuring the system captures and utilizes meaningful guest data rather than simply storing information.”

Strategic Implementation Approaches

Maximizing technology ROI requires thoughtful implementation:

Integration Focus:
Prioritizing systems that integrate with existing technology infrastructure reduces total cost of ownership while improving data flow and operational efficiency.

A hotel technology director explains: “We evaluate all new technology not just on its standalone capabilities but on how well it integrates with our existing systems. This approach has reduced our total technology costs by eliminating duplicate data entry and streamlining workflows across departments.”

Cloud-Based Solutions:
Cloud platforms typically offer lower upfront costs, reduced IT support requirements, and automatic updates compared to on-premises systems, making them particularly attractive for properties with limited IT resources.

A small hotel owner shares: “Moving our property management system to a cloud-based solution reduced our total technology costs by approximately 40% while giving us access to features and capabilities that would have been unaffordable in an on-premises system.”

Phased Implementation:
Rather than comprehensive technology overhauls, many properties are finding success with phased approaches that prioritize high-ROI modules while spreading investment over time.

A hospitality IT consultant advises: “We recommend clients start with the modules that deliver the fastest financial return, then reinvest a portion of those savings into additional capabilities. This approach makes technology investment self-funding while allowing staff to adapt to changes gradually.”

Space Utilization and Asset Management

Optimizing physical assets and spaces can yield significant financial improvements:

Revenue-Generating Space Conversion

Reimagining underutilized areas can create new revenue streams:

Lobby Activation:
Converting traditional lobby spaces into revenue-generating areas—such as co-working spaces, coffee shops, or grab-and-go markets—can monetize previously underutilized square footage while enhancing the guest experience.

A hotel manager explains: “We transformed a portion of our oversized lobby into a coffee shop and co-working space that generates approximately $180,000 in annual revenue while actually improving the energy and ambiance of our arrival experience.”

Function Space Flexibility:
Designing multi-purpose spaces with modular furniture and adaptable technology enables venues to serve different functions throughout the day, maximizing revenue per square foot.

A hotel sales director shares: “By implementing modular furniture systems and flexible technology infrastructure, we can now transition our function space from morning corporate meetings to afternoon social events to evening dining experiences. This flexibility has increased our space utilization by 40% while reducing setup labor costs.”

Underutilized Area Repurposing:
Areas like rooftops, basements, or outdated facilities can often be converted to revenue-generating spaces that meet emerging guest needs or local market demands.

A boutique hotel owner notes: “We converted our rarely-used basement storage area into a speakeasy-style bar that now generates over $400,000 in annual revenue while creating a distinctive amenity that drives room sales. The project paid for itself in under 18 months.”

Operational Space Optimization

Back-of-house areas offer significant efficiency opportunities:

Kitchen Redesign for Efficiency:
Many kitchens were designed for different menus and service styles than they currently support. Reconfiguring layouts based on current needs can reduce labor requirements while improving service speed.

A restaurant consultant explains: “We redesigned a hotel restaurant kitchen based on actual menu mix and service flow rather than traditional kitchen zones. The new layout reduced staff movement by 40% and allowed the operation to function with one fewer cook position per shift while improving ticket times.”

Storage Systems Modernization:
Implementing high-density storage systems, vertical storage solutions, and improved organization can reduce space requirements while improving operational efficiency through better inventory access.

A hotel operations director shares: “By installing high-density storage systems in our housekeeping and maintenance areas, we reduced storage space requirements by 35% while improving staff efficiency through better organization and accessibility.”

Multi-Function Staff Areas:
Designing flexible back-of-house spaces that serve multiple functions—from training and breaks to administrative work—can reduce total space requirements while improving functionality.

A hotel HR director notes: “We redesigned our staff areas to serve multiple functions, with modular furniture and scheduling systems that allow the same space to function as a training room, break area, and administrative workspace at different times. This approach reduced our back-of-house footprint by 20% while actually improving staff amenities.”

Asset Management and Maintenance

Strategic approaches to physical assets can reduce costs while maintaining quality:

Preventive Maintenance Prioritization:
Developing data-driven maintenance schedules that prioritize preventive work based on asset criticality, failure impact, and replacement cost can optimize maintenance spending while preventing costly failures.

A hotel chief engineer explains: “We implemented a criticality-based maintenance program that allocates resources based on asset importance and failure impact rather than fixed schedules. This approach reduced our total maintenance spending by 18% while actually improving equipment reliability for guest-facing systems.”

Refurbishment vs. Replacement Analysis:
Systematic evaluation of whether to refurbish or replace aging assets based on remaining useful life, energy efficiency improvements, and maintenance cost trajectories can optimize capital expenditure timing.

A hotel asset manager shares: “We developed a comprehensive framework for refurbishment versus replacement decisions that considers all cost factors, including energy efficiency, maintenance trajectories, and guest impact. This approach has reduced our capital expenditures by approximately 15% while maintaining property condition.”

Vendor Maintenance Programs:
For specialized equipment, vendor maintenance programs often provide better outcomes at lower cost than in-house maintenance, particularly when they include predictive maintenance capabilities and priority emergency response.

An engineering director notes: “We moved our elevator and HVAC maintenance to vendor programs with guaranteed response times and predictive monitoring. Despite the seemingly higher monthly cost, we’ve reduced our total maintenance expense by 12% when accounting for reduced emergency repairs and extended equipment life.”

Case Studies: Holistic Cost Management

Examining specific implementation examples provides valuable insights:

Urban Boutique Hotel Efficiency Initiative

A 120-room independent boutique hotel implemented a comprehensive cost management program:

Challenge:
The property faced rapidly escalating costs across all categories while competing in a market with limited pricing power due to new supply and price-sensitive corporate accounts.

Solution:

  • Implemented cross-training program allowing staff to work across departments based on demand patterns
  • Installed comprehensive energy management system with occupancy-based controls
  • Redesigned food and beverage offerings to emphasize high-margin items with lower labor requirements
  • Converted underutilized meeting room to co-working space with membership model
  • Implemented preventive maintenance system focused on guest-impact equipment

Results:

  • Reduced labor cost percentage by 4.2 points while maintaining service levels
  • Decreased energy consumption by 24% through system optimization
  • Improved food and beverage profit margin by 5.8 percentage points
  • Generated $175,000 in new annual revenue from co-working space
  • Reduced maintenance emergency calls by 68% while extending equipment life

The hotel’s general manager shares: “The key insight was recognizing that cost management isn’t about cutting—it’s about optimization. Every initiative we implemented either maintained or improved the guest experience while creating operational efficiencies.”

Full-Service Restaurant Margin Improvement

A popular full-service restaurant with $3.2 million in annual revenue implemented strategic cost controls:

Challenge:
The operation faced food cost increases of 22% and labor cost increases of 18% over an 18-month period, threatening financial viability despite strong sales.

Solution:

  • Conducted comprehensive menu engineering analysis and redesign
  • Implemented digital inventory management system with waste tracking
  • Redesigned kitchen workflow to improve efficiency and reduce labor requirements
  • Installed energy-efficient equipment and LED lighting throughout
  • Developed direct relationships with local farmers for key ingredients

Results:

  • Reduced food cost percentage from 34% to 28% despite continued inflation
  • Decreased labor cost percentage by 3.2 points through improved efficiency
  • Lowered energy costs by 18% through equipment upgrades and operational changes
  • Improved food quality ratings through fresher local ingredients
  • Increased overall profit margin from 4% to 11% while enhancing guest experience

The restaurant owner explains: “We realized we couldn’t simply raise prices enough to offset our cost increases without losing customers. Instead, we had to fundamentally rethink our operation to be more efficient while actually improving quality. The combination of menu engineering, workflow redesign, and direct sourcing relationships transformed our financial performance.”

Resort Property Energy Initiative

A 350-room resort property implemented a comprehensive energy management program:

Challenge:
The property faced energy cost increases of over 40% in two years, with further increases projected due to regional utility rate changes.

Solution:

  • Installed property-wide energy management system with occupancy-based controls
  • Implemented comprehensive LED lighting conversion throughout property
  • Upgraded to variable-speed pumps and motors for pools and HVAC systems
  • Installed solar thermal system for pool and domestic hot water heating
  • Developed staff energy awareness program with incentives for conservation

Results:

  • Reduced overall energy consumption by 34% despite increasing occupancy
  • Decreased water usage by 27% through efficiency measures and leak detection
  • Lowered carbon emissions by approximately 1,200 tons annually
  • Achieved ROI of 37% on total energy investment program
  • Improved guest comfort through more consistent temperature control

The resort’s chief engineer notes: “The comprehensive approach was critical to our success. Rather than implementing isolated measures, we developed an integrated strategy that addressed all major energy systems while engaging staff in the conservation effort. The financial returns have far exceeded our projections, with the added benefit of supporting our sustainability goals.”

Implementation Framework for Sustainable Cost Management

Creating lasting cost efficiency requires a structured approach:

Assessment and Prioritization

Begin with comprehensive analysis to identify the highest-impact opportunities:

Cost Structure Analysis:
Conduct detailed examination of all cost categories, identifying those with the highest absolute value, fastest growth rate, and greatest deviation from industry benchmarks.

Guest Impact Mapping:
For each potential cost-saving measure, systematically evaluate the potential impact on guest experience, both positive and negative, to prioritize initiatives that maintain or enhance satisfaction.

ROI Calculation:
Develop comprehensive return on investment projections that consider both direct savings and indirect benefits such as improved guest satisfaction, reduced staff turnover, or enhanced sustainability metrics.

A hospitality financial consultant advises: “The most successful cost management programs begin with rigorous analysis rather than across-the-board cuts. By identifying the specific areas with greatest opportunity and lowest guest impact risk, properties can focus resources where they’ll deliver maximum benefit.”

Implementation Best Practices

Execution approach significantly impacts success rates:

Staff Engagement:
Involving frontline staff in both identifying opportunities and implementing solutions dramatically improves outcomes while reducing resistance to change.

Phased Approach:
Rather than attempting comprehensive transformation, successful properties typically implement changes in phases, allowing for learning and adjustment while preventing operational disruption.

Measurement Systems:
Establishing clear metrics and regular reporting mechanisms ensures accountability while providing data to refine approaches based on actual results.

An operations consultant shares: “The properties that achieve lasting cost improvements are those that treat efficiency as an ongoing process rather than a one-time project. By creating systems that continuously identify opportunities and measure results, they build a culture of thoughtful resource management.”

Sustaining Long-Term Efficiency

Creating lasting change requires systematic approaches:

Process Documentation:
Thoroughly documenting new procedures and systems ensures that efficiency improvements persist despite staff turnover or leadership changes.

Training Integration:
Incorporating efficiency principles into onboarding and ongoing training programs ensures that new staff members adopt optimal practices from the beginning.

Continuous Improvement Systems:
Establishing mechanisms for ongoing identification of efficiency opportunities—such as regular staff suggestion programs, periodic process reviews, or continuous improvement teams—creates a culture of optimization.

A hotel management expert notes: “The difference between temporary cost cutting and sustainable efficiency is systematization. When optimal practices are thoroughly documented, consistently trained, and regularly reinforced, they become simply ‘how we do things’ rather than special initiatives that fade over time.”

Conclusion: Strategic Cost Management as Competitive Advantage

In today’s challenging economic environment, effective cost management has evolved from a financial necessity to a strategic imperative that can create lasting competitive advantage. The most successful hospitality operations are those that view cost optimization not as a series of reductions but as a fundamental reimagining of how they deliver their core guest experience more efficiently.

Several key principles emerge from our examination of industry best practices:

  1. Focus on efficiency, not cutting. Sustainable cost management improves how resources are used rather than simply reducing them, maintaining or enhancing the guest experience while lowering costs.
  2. Leverage technology strategically. The right technology investments can simultaneously reduce costs, improve the guest experience, and create new revenue opportunities when thoughtfully implemented.
  3. Engage the entire team. Staff members at all levels have valuable insights about efficiency opportunities and are essential to successful implementation of any cost management initiative.
  4. Measure comprehensively. Effective cost management considers both direct financial impacts and indirect effects on guest satisfaction, staff engagement, and brand positioning.
  5. Build systematic approaches. Lasting efficiency comes from creating systems and processes that maintain optimal practices over time rather than one-time initiatives.

For hospitality leaders navigating today’s inflationary environment, the strategies we’ve explored offer a pathway to improved financial performance without compromising the guest experience that remains at the heart of the industry. By approaching cost management as a strategic discipline rather than a necessary evil, properties can emerge from current challenges with stronger operations, more engaged teams, and healthier financial performance.

Navigating Tariffs: Smart Supply Procurement Strategies for US Hospitality in an Uncertain Economy

Introduction: The Shifting Tides of Trade

The US economic landscape is in a constant state of flux, with tariffs and trade uncertainties presenting significant challenges for the entire hospitality supply chain. For restaurants and hotels, these shifts directly impact procurement costs, particularly for imported goods such as chinaware, linens, and specialized equipment. For dealers and distributors of these essential products, the current business environment and evolving consumer buying behaviors mean that holding excessive stock can lead to severe financial pressure. Understanding these multifaceted impacts and developing agile strategies is no longer just good business—it’s essential for survival and success. This post will delve into actionable strategies to help your establishment navigate these turbulent economic waters, ensuring your essential supplies remain high quality and cost-effective, and how partnerships can alleviate inventory burdens.

Understanding Tariff Impacts on Your Bottom Line

The first step in weathering any storm is understanding its potential impact. Tariffs, essentially taxes on imported goods, can ripple through your supply chain, leading to unexpected cost increases that erode profit margins for both end-users and distributors.
It’s crucial to identify which of your supplies are most vulnerable. This includes not only items with complex international sourcing like chinaware, but also specialized kitchen equipment, certain food items, textiles, and other operational necessities. Once identified, the next step is to meticulously calculate the potential cost increases. This isn’t just about the direct tariff percentage; it also involves considering associated costs like increased shipping fees or the need to find and vet new suppliers. A clear understanding of this financial impact will form the bedrock of your mitigation strategy.

Smart Sourcing & Vendor Diversification Strategies

With a clear picture of the potential financial impact, it”s time to explore smarter sourcing and diversification. Relying on a single source or region for critical supplies can leave you exposed in an unstable trade environment.
  • Domestic Sourcing & Reliable Partnerships with North American Presence: One of the most direct responses to import tariffs is to explore US-based manufacturers and suppliers, or those with a strong, reliable presence and commitment to the North American market. For example, when considering chinaware, a factory brand like Cameo China understands the business. Our commitment to our customers means that even under these challenging situations, Cameo China will still strive to maintain regular stock levels. Furthermore, with warehouses in both the US and Canada, Cameo China is an ideal choice for businesses operating in both countries, ensuring streamlined logistics and reliable supply. This provides a degree of stability you can count on. When evaluating any supplier for any product, domestic or international, assess the quality, design variety, production capacity, pricing, and their demonstrated ability to maintain inventory and service levels, especially their logistical capabilities within your key operational regions.
  • For Dealers: The Strategic Partner Advantage: In this challenging business environment, and with new consumer buying behaviors, dealers of all hospitality products face immense pressure to avoid overstocking, which can tie up capital and lead to financial strain. A partner like Cameo China, for chinaware, offers a model that can be sought in other product categories as well: flexibility and dropship options that allow dealers to maintain minimal inventory, thereby better managing finances and reducing risk. Our US and Canadian warehouses further enhance this advantage for dealers serving clients across North America. This partnership model means you can serve your customers effectively without the burden of excessive stock across your product lines.
  • Nearshoring/Friend-shoring: Consider suppliers in countries with more stable trade agreements with the US or those less affected by current tariff regimes. Mexico, Canada, or other allied nations might offer viable alternatives that balance cost, quality, and logistical reliability for various hospitality products.
  • Building Stronger Vendor Relationships: Regardless of where your suppliers are located, or what products they provide, fostering strong, transparent relationships is paramount. Engage in open discussions about potential cost impacts, negotiate terms proactively, and work collaboratively on forecasting. A supplier who views you as a partner is more likely to work with you to find solutions during challenging times.

Inventory Management & Advanced Planning

In a volatile market, your inventory management strategy for all essential supplies needs to be both nimble and forward-thinking.
  • Strategic Stockpiling vs. Just-in-Time (JIT): While JIT inventory can reduce holding costs, it can also leave you vulnerable to sudden price hikes or supply disruptions caused by tariffs. Evaluate the feasibility of strategic stockpiling for key items if you anticipate significant price increases or shortages. This requires careful analysis of carrying costs versus potential savings. For dealers, leveraging partners who offer dropship capabilities and have local warehousing, like Cameo China does for chinaware in the US and Canada, can significantly mitigate these risks for those specific product lines.
  • Improving Demand Forecasting: Accurate demand forecasting is crucial to optimize order quantities across all your product categories, minimizing both overstocking and the risk of running out of essential items. Utilize historical data, consider seasonal trends, and factor in any planned promotions or events.

Conclusion: Charting a Course Through Uncertainty

Proactive procurement, strategic sourcing, and adaptable planning are the compass and rudder for navigating the economic headwinds of tariffs and trade uncertainties. The hospitality industry has always been resilient, and by implementing these strategies, your restaurant or hotel can better protect its bottom line, maintain its quality standards, and continue to provide exceptional guest experiences. For dealers, partnering with reliable suppliers who offer flexibility, consistent stock, robust North American warehousing (as Cameo China does with its US and Canadian facilities for chinaware), and dropship options is crucial for financial health and customer satisfaction across all product lines. The time to act is now.
Call to Action: Take a comprehensive look at your current procurement strategies for all essential hospitality supplies. Identify your vulnerabilities to tariff impacts and begin exploring diversification, alternative sourcing, and stronger vendor partnerships today. Consider how factory brands like Cameo China, with its commitment to maintaining stock, supporting dealers with flexible options, and its strategic US and Canadian warehouse locations for chinaware, can serve as a model for the types of partnerships you seek for other products. Your proactive efforts will be key to thriving in an ever-changing economic landscape.

Staffing Smart in a Challenging US Economy: Boosting Your Bottom Line Through Efficient Hiring, Training, & Retention

Introduction: The People Puzzle in Today’s US Hospitality Market

The US hospitality industry is currently navigating a complex labor market. Persistent staff shortages, coupled with rising wage inflation, present significant operational hurdles for hotels and restaurants. In such an environment, simply filling positions is not enough. Smart staffing strategies—encompassing innovative recruitment, effective training, and robust retention efforts—are no longer just an HR function but a critical component of business resilience and profitability. Moreover, a well-trained and engaged team is your first line of defense in protecting valuable assets, from kitchen equipment to the very chinaware that graces your tables.

Step 1: Rethinking Recruitment & Attraction in a Competitive Landscape

Finding the right talent requires a multifaceted approach that goes beyond traditional methods.
  • Expanding Your Talent Pool: Look for potential in unconventional places. Consider candidates with experience in other customer-facing industries who possess transferable skills. Partner with local community organizations, vocational schools, or programs that support re-entry into the workforce.
  • Competitive Compensation (Within Reason): While wage pressures are real, ensure your compensation packages are competitive for your market. This doesn’t always mean being the highest payer, but it does mean offering fair wages and, where possible, benefits that matter to your target employees (e.g., health insurance, paid time off).
  • Highlighting Non-Monetary Benefits: Often, what truly attracts and retains employees goes beyond the paycheck. Emphasize flexible scheduling options, a positive and supportive work culture, and clear pathways for growth and development within your organization. Acknowledging work-life balance can be a powerful differentiator.
  • Leveraging Technology for Efficient Recruitment: Utilize online job boards, social media recruiting, and applicant tracking systems (ATS) to streamline your hiring process. Technology can help you reach a wider audience and manage applications more efficiently, saving time and resources.

Step 2: Effective Onboarding & Training – Investing in Efficiency and Asset Protection

Once you’ve attracted talent, a comprehensive onboarding and training program is crucial for setting them, and your business, up for success.
  • Comprehensive Training for Quality and Efficiency: Your training should cover not only the specific tasks of the role but also your service standards, brand values, and operational procedures. Well-trained employees are more confident, efficient, and provide a better guest experience.
  • The Critical Role of Asset Care Training (Including Chinaware): Breakage and damage to assets like chinaware can significantly impact your bottom line. Implement specific training modules on the proper handling, carrying, washing, and storage of these items. For example, demonstrating correct stacking techniques for different types of tableware, or the right way to load a commercial dishwasher to prevent chipping, can lead to substantial long-term savings. This attention to detail instills a sense of responsibility and care in your team.
  • Cross-Training for Flexibility and Cost Control: Cross-training employees to handle multiple roles not only makes your team more versatile and resilient to unexpected absences but can also help manage labor costs. It provides employees with new skills and can reduce the need for highly specialized (and often more expensive) staff for every single function.

Step 3: Nurturing Your Team – Strategies for Employee Retention & Engagement

High employee turnover is costly, both financially and in terms of morale and service consistency. Investing in retention is a smart economic move.
  • Cultivating a Supportive and Respectful Work Environment: A positive workplace culture where employees feel valued, respected, and heard is paramount. Open communication, fair treatment, and strong leadership are key ingredients.
  • Providing Opportunities for Growth and Development: Employees are more likely to stay with an organization that invests in their future. Offer opportunities for skill development, further training, and clear pathways for career advancement.
  • Recognizing and Rewarding Performance: Acknowledge and reward hard work, dedication, and exceptional service. This can be through formal programs (e.g., employee of the month, performance bonuses) or informal gestures of appreciation. Feeling recognized boosts morale and motivation.
  • Understanding the True Cost of Turnover: Calculate the actual costs associated with employee turnover (recruitment, hiring, training new staff, lost productivity, potential impact on guest satisfaction). Comparing this to the investment required for retention initiatives often makes a compelling financial case for focusing on keeping your good employees.

Step 4: Optimizing Labor Costs Without Sacrificing Service Quality

While controlling labor costs is essential, it should not come at the expense of the guest experience.
  • Smart Scheduling Based on Demand: Utilize historical data and future bookings to create staffing schedules that accurately reflect demand. Avoid overstaffing during slow periods and understaffing during peak times, which can lead to burnout and poor service.
  • Implementing Technology for Routine Tasks: Explore technology solutions that can automate or streamline routine, non-guest-facing tasks. This can free up your staff to focus on higher-value activities and guest interaction.

Conclusion: Your Team, Your Greatest Asset

In the challenging US economic landscape, investing in your team is not an expense; it’s an investment in the resilience, profitability, and long-term success of your hospitality business. Smart staffing strategies, from recruitment to retention, coupled with thorough training that includes the proper care of valuable assets like your chinaware, will significantly impact your bottom line and help you thrive.
Call to Action: Take a critical look at your current staffing strategies. Where are the opportunities to improve recruitment, enhance training (especially around asset protection), and boost employee retention? Implementing even small, consistent changes can yield significant returns in today’s demanding market.

Effective Strategies to Cut Operating Costs in Your Restaurant

Managing a restaurant comes with a unique set of challenges, especially when it comes to keeping costs under control. In today’s competitive environment, reducing operating expenses can significantly enhance your profit margins, giving you more flexibility to reinvest in your business. If raising prices seems risky, focusing on cutting costs can be a safer way to boost profitability without deterring customers. Below, we explore what restaurant operating costs entail and provide practical tips to help you reduce these expenses.

Understanding Restaurant Operating Costs

Restaurant operating costs are all the expenses necessary to keep your business running smoothly. This includes everything from payroll and rent to the cost of ingredients. These costs can be categorized into three types:
Fixed Costs: These remain consistent month over month, such as rent or salaried employees.
Variable Costs: These fluctuate based on usage or sales, like food costs or hourly wages.
Semi-Variable Costs: These have both fixed and variable components, like utility bills that may have a base rate but increase with higher usage.

Operating Expenses Explained

Operating expenses refer to the daily costs of maintaining and administering your business. Unlike direct costs, which are tied directly to your product or service, operating expenses include items like software subscriptions, utility bills, and equipment maintenance.

10 Effective Ways to Lower Operating Costs in Your Restaurant

Here are ten actionable strategies to help you trim your restaurant’s operating expenses:

1. Partner with Food Suppliers

Food costs can account for 20% to 40% of a restaurant’s operating budget. By switching from consumer grocery stores to wholesale food suppliers, you can take advantage of bulk pricing and discounts. National suppliers often offer lower prices, but local farmers can also provide quality ingredients at a competitive rate. Highlighting locally sourced ingredients on your menu can justify slightly higher prices, as studies show customers are willing to pay more for local products.

2. Choose the Right Manufacturers to Work with Your Supplier

Another effective strategy is to ensure that your suppliers are sourcing from reliable manufacturers who provide always-stock items. By selecting the right manufacturers, your suppliers can guarantee a steady supply of essential products, helping you avoid shortages and last-minute purchases. Collaborate with your suppliers to choose manufacturers that offer competitive pricing and consistent quality. This partnership ensures that you receive the products you need on time and at a fair cost, which helps stabilize your operating expenses and maintain smooth operations.

3. Implement Inventory Management

Using inventory management software can help you track supplies, prevent spoilage, and avoid over-ordering. This software can also alert you to price increases from suppliers, allowing you to address discrepancies promptly. By keeping a close eye on your inventory, you can ensure that you’re ordering just the right amount of food, reducing waste and saving money.

4. Minimize Food Waste

Reducing food waste is another effective way to cut costs. Consider creating menu specials that use ingredients you already have on hand to prevent spoilage. Get creative with leftovers—use less visually appealing produce in smoothies or soups rather than discarding them.

5. Reduce Employee Turnover

Employee turnover can be costly, with expenses related to hiring, training, and lost productivity adding up quickly. To minimize turnover, focus on hiring employees who are a good fit for your restaurant’s culture, offer opportunities for career advancement, provide competitive wages, and maintain a flexible work environment.

6. Automate Manual Processes

Labor costs typically account for around 30% of a restaurant’s expenses. Automating manual tasks can improve efficiency and reduce the need for additional staff. Consider implementing online ordering, self-serve kiosks, or automated reservation reminders to free up your employees’ time for more important tasks.

7. Make Low-Cost, Low-Labor Foods In-House

To reduce expenses, consider preparing low-cost, low-labor foods from scratch. While some items are cheaper to buy pre-made, simple dishes like cookies or basic sauces can be made in-house to save on ingredient costs.

8. Purchase Labor-Intensive Foods Pre-Made

In contrast, some foods are more cost-effective to purchase pre-made, especially those that require significant labor. Items like frozen French fries, certain baked goods, and pasta can be more economical when bought pre-prepared, freeing up your kitchen staff to focus on other tasks.

9. Lower Your Utility Bills

Simple changes can lead to significant savings on utility bills. Switch to energy-efficient appliances, use LED lighting, and consider installing motion-activated switches. A smart thermostat can help you regulate your restaurant’s temperature more efficiently, cutting down on unnecessary energy use.

10. Optimize Employee Scheduling

Inefficient scheduling can lead to overstaffing or costly overtime. Use data-driven scheduling tools that integrate with your POS system to create shifts based on historical demand and upcoming reservations. This approach ensures that you have the right number of staff on hand, reducing payroll costs.

Conclusion

By implementing these cost-cutting strategies, you can increase your restaurant’s profitability and set the stage for long-term growth. Whether it’s through smarter purchasing decisions, better inventory management, or optimizing labor costs, there are numerous ways to improve your bottom line without compromising the quality of service your customers expect.

Creative Ways to Attract Customers to Your Restaurant

The restaurant industry is constantly evolving, so to keep your business thriving, you need fresh strategies to attract a steady stream of customers. Here are some key areas of focus to boost your success:

Visual Appeal: The Power of Imagery

    • Invest in professional food photography to make your dishes irresistible.
    • Use these images strategically on your website, menus, and social media.
    • Encourage customers to share their food photos – user-generated content is great publicity!

Behind-the-Scenes Access

    • Give customers a glimpse into your kitchen with real-time updates on social media.
    • Share new dishes, prep highlights, and chef spotlights to build excitement.

A Website That Works For You

    • Keep your site clean, simple, and mobile-friendly.
    • Make your menu, hours, and contact info front and center.

The Social Media Advantage

    • Be active where your customers are. Tailor content to each platform.
    • Run contests, share mouthwatering photos, and promote events.

Email Marketing: Building a Community

    • Offer sign-up incentives and avoid overwhelming subscribers.
    • Share updates, exclusive offers, and birthday rewards to build loyalty.

Special Events for Every Occasion

    • Host wine tastings, cooking classes, and ‘Meet the Chef’ nights for unique experiences.
    • Become the preferred spot for game days, holidays, and group gatherings.

Customer Relationships Matter

    • Get to know your regulars and make them feel valued.
    • Loyal customers are your biggest advocates and a source of repeat business.

Extend Your Reach

    • Create a digital or physical cookbook of favorite recipes to keep your food on customers’ minds.
    • Offer gift cards to attract new diners.

The Power of Online Presence

    • Prioritize local SEO so you rank high in searches.
    • Offer easy online ordering with integrated payment processing.
    • Encourage positive Google+ reviews for visibility and trust.

Remember, it’s about finding the right combination of strategies that work best for your restaurant and target audience. Experiment, track results, and adjust your approach as needed!

Outshine the Competition: Creative Ways to Make Your Restaurant Thrive

 

Outshine the Competition: Creative Ways to Make Your Restaurant Thrive

Learn creative strategies to captivate diners and establish your restaurant as a local favorite.

 

Introduction

The restaurant industry is a delicious but highly competitive field. With endless options for hungry diners, it’s getting harder for restaurants to differentiate themselves. If you want to create a restaurant that thrives and becomes a beloved local institution, you need to find ways to stand out. Let’s dive into some creative strategies to do just that!

1. Curb Appeal: Make a Great First Impression

Location is essential, but don’t stop there! Think of your restaurant’s exterior as your first chance to wow potential customers.

  • Use bold colors, eye-catching window displays, or unique signage to attract attention.
  • Ensure your exterior reflects the vibe and energy of the dining experience inside.

2. Pop-Ups: Expand Your Reach

Take your culinary creations on the road! Food festivals, craft markets, or other local events are perfect opportunities for a pop-up booth.

  • Introduce your food to a new audience.
  • Test out new menu concepts to see what resonates with diners.

3. Guest Chefs: Spice Things Up

Invite a renowned guest chef to take over your kitchen for a special night or weekend.

  • Create a unique dining experience that gets customers talking.
  • Host a guest chef competition where diners judge the dishes to add excitement.

4. Promotions With a Twist

Sure, holidays are great for promotions, but surprise your customers with something special on an unexpected day.

  • Offer a prix-fixe menu on a Monday night to draw people in on slower days.
  • Feature menu items exclusive to the promotion for added appeal.

5. Trend-Setter Status

Don’t just give customers what they want—show them what’s next! Do your research to stay ahead of trends.

  • Incorporate new ingredients, unique dishes, or fresh concepts.
  • Align your innovations with your target demographic’s values and preferences.

6. Community Connection

Become a beloved neighborhood spot by getting involved in your community.

  • Sponsor local charity events to give back and raise awareness.
  • Launch a food donation program to reduce waste and help those in need.

Conclusion

Standing out takes effort, but the payoff is immense. Don’t be afraid to experiment with these ideas; even small changes can make a difference. Remember, your restaurant is about more than just food—it’s about creating an unforgettable experience for your diners.

 

© 2024 Cameo. All rights reserved.

 

Cameo’s booth #8033 will be the place to have a howlin’  good time at the National Restaurant Association Show!

 

Picture this: You’re rockin’ the restaurant world, hustlin’ hard, and your coffee’s gone cold.  Woof, that’s rough.  But guess what? Cameo’s got your back with our brand new, tail-waggingly cute dog mugs! We’re unleashing these adorable pups at the National Restaurant Association Show starting May 18th. And hey, we didn’t forget the quality dinnerware that made us the official dinnerware supplier for all foodservice operations at the 2008 Beijing Olympics!

Swing by our booth and let’s find your perfect furry coffee companion. Six different breeds to choose from – guaranteed to make those morning meetings way less of a drag. These mugs will be a paws-itively delightful reminder of all the awesome connections you make at the show.

Cameo: Where affordable, durable dinnerware, and a whole lot of cuteness collide.

We’re all about consistency, quality dishes, and customer service that’ll make you want to howl at the moon (in a good way). Because when your business shines, we shine too! Cameo’s team is ready to pounce on the chance to find the right dinnerware solution for you.

We’ve got warehouses stocked to the brim in both the US and Canada – Secaucus, New Jersey / Toronto, Canada.

Mark those calendars and come sniffin’ around Booth #8033 for a barkin’ good time!

May 18-21, 2024 —McCormick Place, Chicago.

Can’t wait to see your smiling faces!

Online Ordering Is The Wave Of The Future For Businesses and Restaurants

It was 2016 when restaurants embraced the idea of online ordering. In fact, restaurants who offer online ordering are succeeding six percent better than those who don’t offer the service. Six percent may not sound like a lot but think of it in terms of dollars – $2 billion.


$2 billion in sales you could be losing out on if you’re not using online ordering for your business.

No doubt the restaurants using online ordering POS programs like ChowNow and GrubHub are seeing a better bottom line. Restaurants with an integrated online ordering software with their POS systems are benefitting from the service. Your customers really benefit because no longer as they put on hold to order food. They can just go to the online site, order what they want and pay for it.

Of course, the real question is how do you stand out amongst the crowd. Implementing an online ordering service can be tricky and costly, and you still need to engage with your customers to ensure they keep coming back to your service.  How do you do this and stay committed to your restaurant’s values and goal?

3 Ways To Boost Online Order Sales

Develop Some Online Ordering Marketing Strategies

Restaurants that offer online ordering see a rise in their revenue. According to GrubHub, there is a 30 percent increase in online ordering revenue for users. However, if you offer it and your customers don’t know about it, then they’re not going to use it. You’ll need to implement some strategies to spread the word about your online ordering service. How do you do this?

  • Use In-Store Messaging – This means using chalkboard signs, menu inserts, window displays, etc. Anything that will get the word out to your customers that you now offer online ordering for their convenience.
  • Use Receipt Space – Each time a customer pays for something, the receipt can be used for advertising space. Use it to add in a line that you offer online ordering. Why not even add in a coupon to it?
  • Offer Discounts For Online Ordering – If your customers use your online ordering service, consider giving them a discount on their order to entice them to continue using the service.

Carry Out A Social Media Marketing Campaign

Your orders may not be able to order by Tweet as of yet, but social media marketing is the new word of mouth marketing that can do your business real wonders or harm. So, make sure to use social media to spread the word about your online ordering service.

  • Facebook offers its Order Food option, making it easier for customers to order their food online.
  • Share online ordering promotions on your social media page.
  • Take and share pictures of your company, its staff and the food. If you have an online ordering menu that’s different from the in-store one, be sure to take a picture of it and post it for consumers to see.

Change The Way Your Phone Works

The idea is to get people acquainted with your online ordering service, why not change how your phone works.

  • When a customer calls your message, you can record a message that promotes the online ordering service. It’s the same principle idea of calling your doctor’s office and getting the message of the location’s hours and address.
  • Each takeout menu can include your phone number, but why not add your website to it along with it. This will help spur them to use the Internet to order their food rather than take phone calls.

Should You Use An Online Ordering Software For Your Restaurant?

According to statistics, 34 percent of people pay up to $50 when they order their food online. Compare that to just $15 to $30 in a full-service restaurant. It’s a no-brainer! Online ordering will net you more profit for your restaurant’s bottom line.

7 Trends Every Business Should Know in 2017

 

 

7 Restaurant Trends Every Business Should Know in 2017

At the latest count, the restaurant industry gathers over $600 million in revenue every twelve months. In addition to this, it’s still growing despite the rumors that people prefer to stay at home or try other things. With this in mind, now is a great time to enter the restaurant industry and it looks as though it will stay this way for many years to come.

Despite this, there will always be competition which means you need to stay ahead of the game at all times. By reading this guide, you’ve taken the first step and we applaud your will to get to the top of your industry in your area. Today, we’ve got seven trends that will get you where you need to be in the years ahead.

1. Expanding Palate

For a long time, the aim of restaurants was to offer as much as possible and appeal to the needs of everyone, and this actually worked. Sadly, these days are coming to an end and the customer is looking for new experiences. Even with classic dishes, such as the cheeseburger and fries, these are being replaced by foods from other cultures and healthier alternatives. Nowadays, the customer is looking to experiment and try something new.

Rather than adhering to the needs of the masses this year, we recommend choosing a niche and honing in on it for the next few months. Although you’ll appeal to a smaller audience, this audience is more likely to enjoy their experience and return in the near future.

2. Social Media

In recent years, we’ve seen the rise of social media, and it has allowed smaller businesses to appeal to a much larger crowd through the use of imagery. As an example, Shake Shack is one of the best because they have just 63 locations around the US. Compared to McDonald’s and their 36,000 locations, this is practically nothing, yet Shake Shack is 100 times more successful, according to Goldman Sachs, on Instagram.

Elsewhere on Instagram, there are profiles with hundreds of millions of followers just by posting beautifully-composed photos of dishes. With Shake Shack themselves, they earned a name for good-looking food which suggests a new trend in the market. Not only do we want our food to taste great, we want it to look great too, so this should be one of your focuses in 2017. Even if it means investing in higher-quality ingredients and foods that can be used to decorate the plate, this investment could just be what you need.

On your menus and other material the customer receives, make sure you encourage all guests to take pictures of their food and share it online. As their friends’ taste buds get going, they see the location of their friend and make a note to visit in the future. As well as taking pictures, get your visitors to follow your page and remember to post regular updates yourself. Whether you’re trying a new presentation for a dish or introducing a new dish, we make decisions with our eyes on social media platforms, so get your delicious food online.

3. Food Trucks

Although this one might sound strange, the mobile food industry is currently booming, and it has been for a number of years. Though, we’re talking about high-quality, healthy options rather than a greasy burger and chip van. As mentioned previously, people are looking to expand their palate, and mobile locations could be the way to provide them with more options.

With over $1.2 billion in revenue in 2016, this industry has grown nearly 13% within the past five years, so why not add a food truck that’s always on-the-go? In addition to providing the locals with an opportunity to enjoy your food now, you give them a taster of what you have to offer if they want to visit your restaurant later.

Before going ahead with this one, we advise performing some market research because not all cities are seeing this boost in the mobile food industry.

4. No Reservations

For those who have been in the industry for a number of decades, you might be a little hesitant to even continue reading this trend because reservations have been a staple for many years for restaurants. However, the no-show rate has been steadily increasing in recent years, and this means restaurants are closing off sections of their establishment for people who don’t even show, and this is inefficient.

As a result, many are changing to a first come, first served policy to fill up the tables and keep business booming. When people walk past and see the tables full, they immediately feel the need to visit in the future because this is social proof working first-hand. When customers walk in and there are no tables free, they’ll at least stay for a drink even if they don’t end up waiting for a table, and this is revenue you wouldn’t have had if you’d have rejected their phone call due to being ‘fully-booked’.

5. Interior Design

Next up, we refer you back to Instagram once again because more people are taking photos on their phones than ever before. In fact, the prediction for 2017 was 1.2 trillion pictures worldwide over the course of 12 months. For two reasons, you should improve the interior design in your restaurant and make sure everything looks fresh;

  • You want to create an atmosphere where people want to take photos.
  • You want people viewing the photos to wonder where the picture is taken because it looks so amazing.

6. Rewards

As we all know, repeat business is the key to success as a restauranteur, so more establishments are now offering special loyalty schemes for regular customers. According to a recent report, regular customers also spend an average of 67% more per visit, so allowing them to earn a free dish or a free glass of wine every now and then is the least you can do to keep hold of their custom. Luckily, technology is making loyalty programs easier, and some apps allow everything to be done digitally so you don’t need to worry about stamping cards or any other traditional methods of rewarding loyal customers.

7. Email List

Over the past few years, you might have heard a good amount regarding email lists, and this is for a good reason. By having an email list, you have a list of email addresses belonging to people who have shown some form of interest in your business. With email marketing offering a strong conversion rate, it shouldn’t be long before you see a return on your investment. According to a recent study, nearly two-thirds of us check emails daily, so a nice little email (or even a regular newsletter) could attract people to your restaurant.

If you manage to build a list of 1,000 email addresses, you need just 2% to take action after an email, and you have 20 extra tables visiting this evening. The more emails you have, the easier it’ll be to fill your restaurant each night.

Conclusion

In the year ahead as we move into 2018, why not utilize these key metrics and marketing trends? Sure, delicious food is important, but customers are looking for an experience these days, whether that comes from Instagram, loyalty programs, interior design, or even the chance to taste the food of a brand from a food truck. Once you include one or more of these tips into your marketing strategy, there’s no reason why you can’t push a little closer to success.

 

7 Trends Every Business Should Know in 2017

At the latest count, the restaurant industry gathers over $600 million in revenue every twelve months. In addition to this, it’s still growing despite the rumors that people prefer to stay at home or try other things. With this in mind, now is a great time to enter the restaurant industry and it looks as though it will stay this way for many years to come.

Despite this, there will always be competition which means you need to stay ahead of the game at all times. By reading this guide, you’ve taken the first step and we applaud your will to get to the top of your industry in your area. Today, we’ve got seven trends that will get you where you need to be in the years ahead.

Expanding Palate – For a long time, the aim of restaurants was to offer as much as possible and appeal to the needs of everyone and this actually worked. Sadly, these days are coming to an end and the customer is looking for new experiences. Even with classic dishes, such as the cheeseburger and fries, these are being replaced by foods from other cultures and healthier alternatives. Nowadays, the customer is looking to experiment and try something new.

Rather than adhering to the needs of the masses this year, we recommend choosing a niche and honing in on it for the next few months. Although you’ll appeal to a smaller audience, this audience is more likely to enjoy their experience and return in the near future.

Social Media – In recent years, we’ve seen the rise of social media and it has allowed smaller businesses appeal to a much larger crowd through the use of imagery. As an example, Shake Shack is one of the best because they have just 63 locations around the US. Compared to McDonald’s and their 36,000 locations, this is practically nothing yet Shake Shake is 100 times more successful, according to Goldman Sachs, on Instagram.

Elsewhere on Instagram, there are profiles with hundreds of millions of followers just by posting beautifully-composed photos of dishes. With Shake Shack themselves, they earned a name for good-looking food which suggests a new trend in the market. Not only do we want our food to taste great, we want it to look great too so this should be one of your focuses in 2017. Even if it means investing in higher-quality ingredients and foods that can be used to decorate the plate, this investment could just be what you need.

On your menus and other material the customer receives, make sure you encourage all guests to take pictures of their food and share it online. As their friends’ taste buds get going, they see the location of their friend and make a note to visit in the future. As well as taking pictures, get your visitors to follow your page and remember to post regular updates yourself. Whether you’re trying a new presentation for a dish or introducing a new dish, we make decisions with our eyes on social media platforms so get your delicious food online.

Food Trucks – Although this one might sound strange, the mobile food industry is currently booming and it has been for a number of years. Though, we’re talking about high-quality, healthy options rather than a greasy burger and chip van. As mentioned previously, people are looking to expand their palate and mobile locations could be the way to provide them with more options.

With over $1.2 billion in revenue in 2016, this industry has grown nearly 13% within the past five years so why not add a food truck that’s always on-the-go? In addition to providing the locals with an opportunity to enjoy your food now, you give them a taster of what you have to offer if they want to visit your restaurant later.

Before going ahead with this one, we advise performing some market research because not all cities are seeing this boost in the mobile food industry.

No Reservations – For those who have been in the industry for a number of decades, you might be a little hesitant to even continue reading this trend because reservations have been a staple for many years for restaurants. However, the no-show rate has been steadily increasing in recent years and this means restaurants are closing off sections of their establishment for people who don’t even show and this is inefficient.

As a result, many are changing to a first come, first served policy to fill up the tables and keep business booming. When people walk past and see the tables full, they immediately feel the need to visit in the future because this is social proof working first-hand. When customers walk in and there are no tables free, they’ll at least stay for a drink even if they don’t end up waiting for a table and this is revenue you wouldn’t have had if you’d have rejected their phone call due to being ‘fully-booked’.

Interior Design – Next up, we refer you back to Instagram once again because more people are taking photos on their phones than ever before. In fact, the prediction for 2017 was 1.2 trillion pictures worldwide over the course of 12 months. For two reasons, you should improve the interior design in your restaurant and make sure everything looks fresh;

  • You want to create an atmosphere where people want to take photos.
  • You want people viewing the photos to wonder where the picture is taken because it looks so amazing.

Rewards – As we all know, repeat business is the key to success as a restauranteur so more establishments are now offering special loyalty schemes for regular customers. According to a recent report, regular customers also spend an average of 67% more per visit so allowing them to earn a free dish or a free glass of wine every now and then is the least you can do to keep hold of their custom. Luckily, technology is making loyalty programs easier and some apps allow everything to be done digitally so you don’t need to worry about stamping cards or any other traditional methods of rewarding loyal customers.

Email List – Over the past few years, you might have heard a good amount regarding email lists and this is for a good reason. By having an email list, you have a list of email addresses belonging to people who have shown some form of interest in your business. With email marketing offering a strong conversion rate, it shouldn’t be long before you see a return on your investment. According to a recent study, nearly two-thirds of us check emails daily so a nice little email (or even a regular newsletter) could attract people to your restaurant.

If you manage to build a list of 1,000 email addresses, you need just 2% to take action after an email and you have 20 extra tables visiting this evening. The more emails you have, the easier it’ll be to fill your restaurant each night.

Conclusion – In the year ahead as we move into 2018, why not utilize these key metrics and marketing trends? Sure, delicious food is important but customers are looking for an experience these days whether that comes from Instagram, loyalty programs, interior design, or even the chance to taste the food of a brand from a food truck. Once you include one or more of these tips into your marketing strategy, there’s no reason why you can’t push a little closer to success.