6 Restaurant Trends Redefining Menus and Dining Experiences in 2025

 

 

6 Restaurant Trends Redefining Menus and Dining Experiences in 2025

As we step into 2025, the restaurant industry is abuzz with new trends that are shaping the way we eat, drink, and experience food. From innovative menus to immersive dining experiences, here are six key trends poised to dominate the culinary scene this year.

1. Elevated Plant-Based Offerings

Plant-based dining has gone mainstream, but 2025 takes it up a notch with elevated dishes designed to appeal to both vegans and meat-lovers. Think mushroom-based “steaks,” plant-based seafood, and jackfruit charcuterie boards that not only mimic traditional flavors but often surpass them in creativity and taste. As health-conscious and environmentally aware diners continue to grow, these innovative dishes are becoming the centerpiece of many menus.

2. The Rise of Southeast Asian Flavors

Southeast Asian cuisine is set to steal the spotlight in 2025, with its bold flavors and unique ingredients captivating diners. Expect to see dishes infused with gochujang, sambal, yuzu, and other staples from the region. From street food-inspired bites to upscale adaptations, these flavors are not only hitting the mainstream but also inspiring fusion creations that combine global cuisines in exciting new ways.

3. Functional Foods and Beverages

Health and wellness remain a top priority for many consumers, and restaurants are responding by incorporating functional foods into their menus. Ingredients like adaptogens, functional mushrooms, and superfoods are making their way into everything from smoothies to entrees. Drinks infused with probiotics, CBD, or collagen are also trending, offering diners the chance to enjoy their meal while boosting their overall well-being.

4. Shareable Plates and Communal Dining

Dining is as much about connection as it is about food. In 2025, restaurants are embracing shareable plates that foster a sense of community. These menus encourage diners to sample a variety of flavors and dishes, making the meal more interactive and social. From small plates featuring global tapas to creative charcuterie boards, communal dining is more popular than ever.

5. AI-Powered Personalized Menus

The tech revolution is coming to your table! With AI-driven recommendation engines, restaurants are creating hyper-personalized dining experiences. Based on past orders, dietary preferences, and even the time of year, these tools suggest dishes tailored to each diner’s unique tastes. This seamless integration of technology not only enhances customer satisfaction but also streamlines the dining process.

6. Sustainability and Local Sourcing

Sustainability is no longer optional—it’s essential. Diners are seeking restaurants that prioritize environmentally friendly practices, including reducing food waste and sourcing ingredients locally. In 2025, expect to see menus highlighting sustainable seafood, farm-to-table produce, and zero-waste practices. These efforts not only cater to eco-conscious consumers but also build trust and loyalty.

Conclusion:

The restaurant industry in 2025 is all about innovation, sustainability, and creating memorable dining experiences. Whether it’s the integration of AI, the popularity of plant-based dishes, or the rise of Southeast Asian flavors, these trends reflect how the culinary world is evolving to meet the demands of modern diners. Stay ahead of the curve by embracing these trends in your own dining adventures or restaurant business.

 

Creative Ways to Attract Customers to Your Restaurant

The restaurant industry is constantly evolving, so to keep your business thriving, you need fresh strategies to attract a steady stream of customers. Here are some key areas of focus to boost your success:

Visual Appeal: The Power of Imagery

    • Invest in professional food photography to make your dishes irresistible.
    • Use these images strategically on your website, menus, and social media.
    • Encourage customers to share their food photos – user-generated content is great publicity!

Behind-the-Scenes Access

    • Give customers a glimpse into your kitchen with real-time updates on social media.
    • Share new dishes, prep highlights, and chef spotlights to build excitement.

A Website That Works For You

    • Keep your site clean, simple, and mobile-friendly.
    • Make your menu, hours, and contact info front and center.

The Social Media Advantage

    • Be active where your customers are. Tailor content to each platform.
    • Run contests, share mouthwatering photos, and promote events.

Email Marketing: Building a Community

    • Offer sign-up incentives and avoid overwhelming subscribers.
    • Share updates, exclusive offers, and birthday rewards to build loyalty.

Special Events for Every Occasion

    • Host wine tastings, cooking classes, and ‘Meet the Chef’ nights for unique experiences.
    • Become the preferred spot for game days, holidays, and group gatherings.

Customer Relationships Matter

    • Get to know your regulars and make them feel valued.
    • Loyal customers are your biggest advocates and a source of repeat business.

Extend Your Reach

    • Create a digital or physical cookbook of favorite recipes to keep your food on customers’ minds.
    • Offer gift cards to attract new diners.

The Power of Online Presence

    • Prioritize local SEO so you rank high in searches.
    • Offer easy online ordering with integrated payment processing.
    • Encourage positive Google+ reviews for visibility and trust.

Remember, it’s about finding the right combination of strategies that work best for your restaurant and target audience. Experiment, track results, and adjust your approach as needed!

Outshine the Competition: Creative Ways to Make Your Restaurant Thrive

 

Outshine the Competition: Creative Ways to Make Your Restaurant Thrive

Learn creative strategies to captivate diners and establish your restaurant as a local favorite.

 

Introduction

The restaurant industry is a delicious but highly competitive field. With endless options for hungry diners, it’s getting harder for restaurants to differentiate themselves. If you want to create a restaurant that thrives and becomes a beloved local institution, you need to find ways to stand out. Let’s dive into some creative strategies to do just that!

1. Curb Appeal: Make a Great First Impression

Location is essential, but don’t stop there! Think of your restaurant’s exterior as your first chance to wow potential customers.

  • Use bold colors, eye-catching window displays, or unique signage to attract attention.
  • Ensure your exterior reflects the vibe and energy of the dining experience inside.

2. Pop-Ups: Expand Your Reach

Take your culinary creations on the road! Food festivals, craft markets, or other local events are perfect opportunities for a pop-up booth.

  • Introduce your food to a new audience.
  • Test out new menu concepts to see what resonates with diners.

3. Guest Chefs: Spice Things Up

Invite a renowned guest chef to take over your kitchen for a special night or weekend.

  • Create a unique dining experience that gets customers talking.
  • Host a guest chef competition where diners judge the dishes to add excitement.

4. Promotions With a Twist

Sure, holidays are great for promotions, but surprise your customers with something special on an unexpected day.

  • Offer a prix-fixe menu on a Monday night to draw people in on slower days.
  • Feature menu items exclusive to the promotion for added appeal.

5. Trend-Setter Status

Don’t just give customers what they want—show them what’s next! Do your research to stay ahead of trends.

  • Incorporate new ingredients, unique dishes, or fresh concepts.
  • Align your innovations with your target demographic’s values and preferences.

6. Community Connection

Become a beloved neighborhood spot by getting involved in your community.

  • Sponsor local charity events to give back and raise awareness.
  • Launch a food donation program to reduce waste and help those in need.

Conclusion

Standing out takes effort, but the payoff is immense. Don’t be afraid to experiment with these ideas; even small changes can make a difference. Remember, your restaurant is about more than just food—it’s about creating an unforgettable experience for your diners.

 

© 2024 Cameo. All rights reserved.

 

Cameo’s booth #8033 will be the place to have a howlin’  good time at the National Restaurant Association Show!

 

Picture this: You’re rockin’ the restaurant world, hustlin’ hard, and your coffee’s gone cold.  Woof, that’s rough.  But guess what? Cameo’s got your back with our brand new, tail-waggingly cute dog mugs! We’re unleashing these adorable pups at the National Restaurant Association Show starting May 18th. And hey, we didn’t forget the quality dinnerware that made us the official dinnerware supplier for all foodservice operations at the 2008 Beijing Olympics!

Swing by our booth and let’s find your perfect furry coffee companion. Six different breeds to choose from – guaranteed to make those morning meetings way less of a drag. These mugs will be a paws-itively delightful reminder of all the awesome connections you make at the show.

Cameo: Where affordable, durable dinnerware, and a whole lot of cuteness collide.

We’re all about consistency, quality dishes, and customer service that’ll make you want to howl at the moon (in a good way). Because when your business shines, we shine too! Cameo’s team is ready to pounce on the chance to find the right dinnerware solution for you.

We’ve got warehouses stocked to the brim in both the US and Canada – Secaucus, New Jersey / Toronto, Canada.

Mark those calendars and come sniffin’ around Booth #8033 for a barkin’ good time!

May 18-21, 2024 —McCormick Place, Chicago.

Can’t wait to see your smiling faces!

Give Your Restaurant a Spring Refresh: 5 Must-Do Changes

Spring has sprung, and it’s the perfect time to revitalize your restaurant! Leave the winter doldrums behind and embrace the fresh energy of the season with these easy and impactful changes.

1. Embellish Your Tables with Seasonal Touches

Ditch those wintertime candles and bring the outdoors in. A simple vase with vibrant blooms, a potted herb, or even a sprig of greenery adds instant charm to tablescapes. Get creative and explore farmers’ markets and local florists for affordable, eye-catching options.

2. Energize Your Online Presence

Social media is your restaurant’s digital storefront. Entice customers with these visually appealing updates:

  • Showcase Seasonal Dishes: Snap mouthwatering photos of your new spring menu items featuring fresh, in-season ingredients.
  • Behind-the-Scenes Magic: Offer glimpses into your kitchen with videos of dishes being prepped or cocktails being crafted.
  • Hashtags are Key: Use relevant local hashtags (e.g., #[CityName]Eats, #[Neighborhood]Foodie) to reach new audiences.

3. Modernize Your Equipment

Outdated equipment slows down your kitchen and impacts food quality. If a major upgrade isn’t in the budget, consider these options:

  • Equipment Leasing: Explore leasing programs that provide access to newer equipment with flexible payment options.
  • Refurbished Options: Look for reliable vendors offering high-quality refurbished equipment at lower prices.

4. Revamp Your Menu with the Season

A few strategic additions featuring in-season produce will excite your regulars and attract new customers. Think bright salads, herb-infused dishes, and refreshing cocktails made with seasonal fruits and juices. Limited-time offerings create a sense of urgency and excitement.

5. The Power of a Deep Clean

Go beyond routine cleaning! A focused deep cleaning session will leave your restaurant sparkling. Consider these tactics:

  • Team Effort: Host a “Spring Cleaning Party” outside business hours with upbeat music and treats to motivate your staff.
  • Targeted Areas: Don’t forget often-overlooked spots like light fixtures, baseboards, and behind heavy equipment.
  • Sustainable Cleaning: Opt for eco-friendly cleaning products for a healthier work environment and a positive environmental impact.

Bonus Tip: Don’t underestimate the power of fresh paint or simple decor swaps to transform your space. Small changes = big impact!

Embrace the new season with these upgrades, and watch your restaurant blossom!

7 Deadly Sins of Restaurant Inventory Management (and How to Slay Them)

 

 

7 Deadly Sins of Restaurant Inventory Management (and How to Slay Them)

Running a restaurant is tricky, especially when it comes to keeping your inventory in check. Inefficient practices, poor storage, and sneaky fingers can drain your profits faster than you can say “soup’s on!” But fear not, fellow restaurateurs! By avoiding these seven common pitfalls, you can whip your inventory management into shape and boost your bottom line.

Sin #1: The Inconsistent Count-down

Inaccurate counts are like cooking with expired ingredients – a recipe for disaster. Schedule regular counts on the same day and time, before or after service, to catch anomalies quickly. Don’t forget prepped items, they count too! Use these counts to set realistic par levels and avoid over-ordering.

Sin #2: The Forecasting Faux Pas

Excess inventory is like money locked in a freezer. Aim for around 7 days’ worth on hand. Use sales data and trends to forecast accurately. Consider consolidating vendors and deliveries to save money and reduce waste.

Sin #3: The Disparate Systems Debacle

Juggling multiple, unconnected systems is a recipe for chaos and errors. Integrate your POS and inventory software to automate tasks like recipe tracking, invoice uploads, and price updates. Remember, your accounting software needs to play nicely too!

Sin #4: The Receiving Room Rumble

Sloppy receiving throws off your entire inventory flow. Schedule deliveries carefully and have trained staff on hand to check quality, paperwork, and quantities. Remember, every missing item is money lost!

Sin #5: The Storage Slip-up

Treat your ingredients like VIPs! Proper labeling and dating are key to freshness and cost control. Implement FIFO (First In, First Out) to avoid spoilage and ensure peak flavor. Remember, organization is your friend here!

Sin #6: The Blind Eye to Waste

Food waste is like throwing money in the trash. Use a food waste log to track what’s being tossed and why. Analyze the data to identify areas for improvement. Every crumb saved is a profit gained!

Sin #7: The Employee Embezzlement

Temptation is everywhere, even in your kitchen. Identify high-value, high-variance items and implement product requisition systems or buddy counts to deter theft. Remember, trust but verify!

By slaying these inventory management sins, you’ll free your precious resources, reduce costs, and boost your restaurant’s profitability. So, what are you waiting for? Start your inventory revolution today!

Bonus Tip

Remember, data is your weapon! Analyze your inventory cycles and processes to gain valuable insights. The more you know, the better you can control your costs and maximize your profits.

Keep Your Diners Safe and Your Restaurant Thriving: 5 Key Steps to Prevent Foodborne Illness

 

Keep Your Diners Safe and Your Restaurant Thriving: 5 Key Steps to Prevent Foodborne Illness

Protect your customers, your reputation, and your business with these essential food safety practices.

 

Introduction

Every year, millions of people fall ill from foodborne illnesses, often contracted at restaurants. As a restaurant owner, protecting your customers and your business from this preventable danger is paramount. Here are 5 key steps you can take:

1. Handwashing: The Unsung Hero

It’s simple, yet crucial. Make handwashing the cornerstone of your food safety program.

  • Ensure proper handwashing stations are readily available and accessible throughout the kitchen.
  • Train your staff on proper handwashing techniques and emphasize frequent washing: before and after handling food, using the restroom, changing gloves, and more.
  • Eliminate excuses by addressing issues like sink availability and time pressure. Proper hand hygiene can prevent outbreaks of norovirus, E. coli, and salmonella.

2. Cleanliness: A Three-Tiered Approach

Not all cleaning is created equal. Train your staff on the three levels of cleanliness:

  • Cleaning: Removing visible dirt and debris.
  • Sanitizing: Using chemicals to kill bacteria on surfaces.
  • Disinfecting: Leaving a chemical disinfectant on surfaces for a specific time to kill viruses and other pathogens.

Stress the importance of following specific instructions for each level to ensure true cleanliness and prevent contamination risks.

3. Separate to Conquer: Prevent Cross-Contamination

Prevent harmful microbes from jumping from one food item to another by following these practices:

  • Create designated areas in your kitchen to prevent raw meat, produce, and allergens from mingling.
  • Use separate utensils and cutting boards for different food types.
  • Thoroughly clean and sanitize work surfaces after each use, especially after handling raw ingredients.

4. Educate Your Diners: Knowledge is Power

While you strive for perfection, sometimes undercooked food might slip through. Use these strategies to educate diners:

  • Include disclaimers on your menu for high-risk foods like steak or sushi, highlighting potential risks associated with undercooked items.
  • Train your wait staff to inform diners about these risks, empowering them to make informed choices.

5. Empower Your Team Through Training

Food safety isn’t just for chefs. Empower your entire team with proper training:

  • Ensure all employees, from managers to wait staff, receive certified food safety training.
  • Use a variety of engaging training materials to cater to different learning styles and experience levels.
  • Regularly reinforce the importance of food safety within your organization, making it a shared responsibility and a top priority.

Bonus: Best Practices for Restaurant Owners

  • Develop a formal food safety plan outlining clear responsibilities and procedures.
  • Gain buy-in from management by highlighting the reputational and financial risks of foodborne illness outbreaks.
  • Consider food safety insurance to further protect your business from potential liabilities.

Conclusion

By implementing these essential steps and best practices, you can create a culture of food safety in your restaurant, protecting your customers, your reputation, and your bottom line. Remember, food safety is a continuous journey, not a one-time destination. Stay vigilant, educate your team, and prioritize this essential aspect of responsible restaurant ownership.

 

© 2024 Cameo. All rights reserved.

 

Restaurant Branding: Unveiling the Secrets to Building a Powerful Brand in 2024

 

Restaurant Branding: Unveiling the Secrets to Building a Powerful Brand in 2024

Craft a brand that captivates customers, builds loyalty, and drives success.

 

Introduction

Welcome to the exciting realm of restaurant branding! In today’s competitive landscape, a strong brand identity is no longer a mere luxury; it’s an absolute necessity for restaurants striving for success. A well-crafted brand transcends mere aesthetics and serves as a powerful tool for captivating customers, forging loyalty, and driving long-term growth.

Demystifying the Importance of Branding

Branding operates at the core of a restaurant’s identity. It’s the invisible force that shapes how customers perceive your establishment. Imagine your brand as a vibrant tapestry woven from distinct threads: your name, logo, color palette, tone of voice, and overall visual aesthetic. Each element plays a crucial role in creating a cohesive and memorable impression.

In a world saturated with choices, a strong brand acts as a beacon, guiding customers towards your restaurant and differentiating you from the competition. It’s the invisible handshake that welcomes guests, whispers promises of exceptional experiences, and ensures they leave with a lasting positive impression.

Deconstructing a Strong Brand

A robust restaurant brand is not simply a catchy name and a fancy logo; it’s a carefully constructed ecosystem of interconnected elements. Let’s delve deeper into the core components that make up a powerful brand:

  • Target Audience: Identifying your ideal customer is the cornerstone of effective branding. Understanding their demographics, preferences, and aspirations allows you to tailor your brand message to resonate deeply with them.
  • Brand Identity: This encompasses your name, logo, color palette, slogan, and overall visual aesthetic. It should be visually appealing, memorable, and consistent across all touchpoints.
  • Brand Voice: The personality you project through your communication. It should be consistent, authentic, and reflect your brand values.
  • Brand Promise: The core value proposition you offer to your customers. It should be clear, differentiated, and consistently delivered upon.
  • Brand Story: A narrative that weaves together your brand’s history, values, and aspirations. It should be compelling, emotionally resonant, and connect with your audience on a deeper level.

Crafting a Brand that Captivates

Now that we’ve unveiled the foundational pillars of a strong brand, let’s embark on the exciting journey of building one for your restaurant:

  1. Unveiling Your Target Audience: Step into the shoes of your ideal customer. Imagine their demographics, interests, and aspirations. This deep understanding will guide your branding decisions and ensure you resonate with the right audience.
  2. Shaping Your Brand Identity: Develop a name, logo, and color palette that reflect your brand essence and captivate your audience.
  3. Finding Your Voice: Choose a tone that aligns with your brand personality and resonates with your audience.
  4. Defining Your Brand Promise: Articulate what sets your restaurant apart and the unique value you deliver to customers.
  5. Weaving Your Brand Story: Share your journey, passion for food, and commitment to memorable experiences.
  6. Branding Across All Touchpoints: Ensure consistent branding across marketing materials, your website, social media, staff uniforms, and in-store décor.
  7. Measuring and Refining: Regularly track brand performance and refine your strategy using customer feedback and analytics.

Conclusion

By investing in building a strong restaurant brand, you unlock a treasure trove of benefits. You’ll attract your ideal customers, foster loyalty, boost sales, and ultimately, achieve long-term success. Remember, branding is a journey, not a destination. Embrace the creative process, connect with your audience, and watch your restaurant flourish into a thriving haven of culinary delight.

 

© 2024 Cameo. All rights reserved.

 

Spice Up Your Restaurant: Attract New Customers with Fresh Ideas

 

 

Spice Up Your Restaurant: Attract New Customers with Fresh Ideas

In the cutthroat world of restaurants, traditional methods of attracting customers are fading like yesterday’s bread. To truly stand out and entice new faces, you need to break the mold and embrace innovative strategies.

Step out of your comfort zone and explore these exciting possibilities:

1. Channel Blurring

Ditch the rigid boundaries! Partner with unexpected businesses like convenience stores or food trucks to offer your signature dishes in unexpected locations. Or, embrace the virtual realm with ghost kitchens, expanding your reach without a physical storefront.

2. Unleash the Power of Technology

Technology is your innovation engine. Implement user-friendly mobile apps for ordering and payment, providing convenience and personalization. Become a social media maestro by engaging with potential customers and running targeted ads. Analyze customer data to personalize offers and target marketing campaigns with laser precision.

3. Craft a Brand Identity that Captivates

Define your unique concept. Whether it’s your innovative cuisine, enchanting atmosphere, or unwavering commitment to sustainability, let it shine through in every aspect of your brand. Tell your story, share your passion, and maintain consistency across all platforms to build recognition and trust.

4. Nurture Your Community

Cultivate loyalty by rewarding your regular customers with exclusive deals and early access to new offerings. Host events that attract new faces and build connections within the community. Actively seek feedback and use it to continuously improve your offerings and enhance customer experience.

5. Never Stop Exploring

The world of culinary innovation is your oyster. Try new things, experiment with different concepts, and always be open to exploring new avenues. This spirit of exploration will keep your restaurant fresh and exciting, attracting loyal customers for years to come.

Remember:

  • Tap into niche markets: Identify specific demographics or dietary needs and tailor your offerings accordingly.
  • Embrace seasonal trends: Showcase the bounty of the season with limited-time menus and specials.
  • Collaborate with other businesses: Partner with local businesses for cross-promotion and reach new audiences.
  • Always be open to feedback: Continuously strive to improve your offerings and enhance customer experience.

By embracing these innovative strategies and constantly seeking new ways to improve, you can ensure your restaurant thrives in the ever-evolving culinary landscape. So, unleash your creativity, redefine your restaurant experience, and watch your customer base flourish!

How to Make Your Online Menu Truly User-Friendly

 

How to Make Your Online Menu Truly User-Friendly

Enhance customer satisfaction and boost sales with a streamlined online menu experience.

 

Introduction

Your online menu is a critical element of your restaurant’s digital presence. A user-friendly menu ensures customers can find what they want, order easily, and associate your brand with positive experiences. Let’s explore how to optimize yours effectively.

Why Prioritize a User-Friendly Online Menu?

A streamlined menu benefits your business in numerous ways:

  • Customer Satisfaction: A simple, intuitive menu keeps customers happy.
  • Accessibility: An inclusive design broadens your audience.
  • Increased Orders: A smoother process minimizes abandoned carts and encourages purchases.

Key Elements of a User-Friendly Online Menu

Here’s what makes an online menu stand out:

  • Speed: Ensure your menu pages load in under 3 seconds to retain customer attention.
  • Mobile-First Design: Most orders are placed on phones. Optimize for smaller screens with responsive design.
  • Minimize Navigation: Keep the order process short and direct, reducing the risk of customer drop-off.
  • Customer Profiles: Allow returning customers to save preferences and past orders for quick reordering.
  • Clear Formatting: Use high-quality photos, bold headings, and scannable text to make the menu visually appealing.
  • Color Contrast: Ensure text contrasts well against the background for readability and accessibility.

Test It Yourself!

The best way to improve your menu is to experience it as a customer. Place an order on your own site and evaluate:

  • How easy it is to find items.
  • How seamless the checkout process feels.
  • If any steps cause confusion or delays.

These insights can guide improvements and create a more user-friendly experience.

The Bottom Line

A user-friendly online menu isn’t just a convenience – it’s a strategic investment. By improving the online ordering experience, you can enhance customer satisfaction, accessibility, and ultimately drive sales. Start optimizing your menu today!

 

© 2023 Cameo. All rights reserved.

 

Your Guide to Reopening a Restaurant After the COVID-19 Pandemic 

 

Your Guide to Reopening a Restaurant After the COVID-19 Pandemic

Navigate the challenges of reopening with these essential steps to adapt, thrive, and cater to customer needs.

 

Introduction

As the world recovers from the COVID-19 pandemic, restaurants are starting to reopen and welcome customers back. This guide will help you navigate the challenges and opportunities of reopening successfully.

Step 1 – Keep the Delivery Option

Many customers have become accustomed to delivery and no-contact collection during the pandemic. Retaining this option ensures you cater to nervous customers and those who enjoy the convenience of takeout. Consider creative options like bulk meal offerings for added value.

Step 2 – Communicate

Stay connected with your customers through social media, email lists, and your website. Share updates, safety protocols, and menu changes. Engage them with recipes, tutorials, and other high-quality content to keep your brand top of mind.

Step 3 – Push Gift Cards

Boost cash flow by promoting gift cards. These provide immediate revenue and can drive future customer visits. To generate interest, revisit previous popular promotions and tie them to gift card campaigns.

Step 4 – Take Your Time

Don’t rush to reopen fully. Start with limited hours and test new procedures, like no-contact pick-up or mobile ordering, to address customer concerns. A thoughtful reopening will build trust and long-term loyalty.

Step 5 – Review the Menu (and Your Profits)

Use this downtime to analyze menu performance and refine offerings. Identify and remove underperforming dishes, optimize food costs, and consider introducing variations of popular items. This is also a great time to review your profit and loss statement and address inefficiencies.

Step 6 – Improve Recruitment and Training

Take advantage of the talent pool created by the pandemic. Update your recruitment methods and onboarding processes to attract and retain skilled workers. Invest in engaging training materials, such as videos, to prepare employees for success.

Step 7 – Boost Your Digital Marketing

Enhance your online presence with a comprehensive digital marketing strategy. Create engaging content using tools like Adobe Spark and Canva, and consider investing in paid ads for increased visibility. Ensure your website is user-friendly and fast-loading.

Step 8 – Get Accustomed to a New ‘Normal’

Embrace the new normal with flexibility and innovation. Continue offering delivery and no-contact options, as some customers may prefer these for the foreseeable future. Restaurants that adapt will thrive in this evolving landscape.

Conclusion

Reopening after the pandemic requires careful planning and adaptability. By following these steps, you can ensure a smooth transition and position your restaurant for success in both the short and long term. Best of luck!

 

© 2021 Cameo. All rights reserved.

 

Your Restaurant Reopening Checklist – The Questions You Need to Ask 

 

Your Restaurant Reopening Checklist – The Questions You Need to Ask

Prepare your restaurant for reopening with this step-by-step checklist to ensure safety, efficiency, and customer satisfaction.

 

Introduction

With states allowing restaurants to reopen, many owners are asking, “Where do I start?” Reopening requires careful planning, from staffing to safety protocols and marketing strategies. Here’s a comprehensive checklist to guide your reopening process and ensure a smooth transition.

The Staff

Key questions to ask about your team:

  • Will you introduce an altered schedule or reopen with full hours?
  • Are training materials updated to include sanitization, online ordering, and capacity changes?
  • Can current employees recommend new hires?
  • Are sick leave policies updated for COVID-19 protocols?
  • Have you planned for potential staff isolations due to illness?

The Logistics

Ensure your operations are ready:

  • Are suppliers available, and can you adjust the menu if ingredients are unavailable?
  • Have you reviewed food costs and menu profitability?
  • Are social distancing measures in place (e.g., removed tables and chairs)?
  • Do employees understand curbside collection and delivery procedures?
  • Do you have adequate supplies of masks, gloves, and sanitization equipment?

The Marketing

Engage your customers effectively:

  • Have you informed customers of your reopening schedule and protocols?
  • Are there new social media images and infographics to communicate updates?
  • Will you offer special deals or promotions for online and in-person orders?

The Opening Day

Plan for a successful reopening:

  • Are capacity limits in place, and are guests spaced appropriately?
  • Have you prepared signage for one-way systems, seating, and sanitization procedures?
  • Will you retain curbside collection and delivery options?
  • Are hand sanitizing stations set up at key locations?
  • Do you have a crisis management plan for emergencies?

The POS System

Ensure your POS system is ready to go:

  • Are pricing and menu updates reflected in the system?
  • Have you tested online ordering, payment processing, and inventory management?
  • Are all POS terminals charged and connected?
  • Have you removed access for former employees and added new hires?
  • Have you tested the integration between the kitchen display system (KDS) and the POS system?

The Coming Weeks and Months

Prepare for long-term success:

  • Do you have a plan to gradually expand capacity as guidelines change?
  • Are you prepared to meet fluctuating demand for safety equipment?
  • Can you maintain takeout and delivery services to meet customer preferences?
  • Are you exploring new revenue streams, such as merchandise, gift cards, or online cooking classes?

Conclusion

Reopening a restaurant post-pandemic comes with challenges, but with the right preparation and mindset, it’s an opportunity to rebuild and thrive. Follow this checklist to ensure a safe, efficient, and customer-focused reopening. Good luck!

 

© 2021 Cameo. All rights reserved.

 

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

 

Marketing Your Restaurant Correctly During COVID-19: 5 Top Tips

Learn how to adapt and thrive in the restaurant industry during challenging times.

 

Introduction

Looking back at the end of 2019, nobody could have predicted the challenges that restaurants would face in 2020. Many had plans for expansion and growth, but these have turned into a fight for survival for some. The businesses that adapted to the new conditions have thrived, and we’re here to share marketing tips to help your restaurant do the same!

1. Expand the Menu

Now is the perfect time to offer services that meet customers’ changing needs. Here’s how:

  • Offer home essentials like cocktail kits, flour, or yeast to make your restaurant a community hub.
  • Sell merchandise and gift cards with added bonuses to thank customers for their support.

These initiatives make your restaurant more than just a place to eat—they position you as a valuable part of the community.

2. Cover the Basics

During the pandemic, customers expect clear communication about your operations. Update your website and social media to include:

  • Current opening hours and menu options.
  • Details on delivery, curbside pickup, or takeout options.
  • Safety measures you’ve implemented to protect customers and staff.

If you don’t already have a website or social media presence, start today! These tools are essential for sharing updates and building trust with your audience.

Bonus Tip: Create a virtual background of your restaurant for customers to use on Zoom calls, keeping your brand visible in creative ways.

3. Use Special Deals and Offers

Encourage customers to return with enticing deals. For example:

  • Introduce family meal bundles for convenience and savings.
  • Offer themed discounts like “Welcome Back Wednesday” with 20% off the menu.

Combining new deals with a refreshed menu can create excitement among both existing and new customers.

4. Build a Strong Relationship with Customers

Focus on strengthening your connection with customers through personalized touches and expanded availability:

  • Partner with delivery services like Uber Eats if you don’t currently offer delivery.
  • Include handwritten thank-you notes with every order to show appreciation.

These small gestures go a long way in fostering loyalty and encouraging repeat business.

5. Use Social Media

Social media is a powerful tool for staying connected with your audience. Here are some ways to use it effectively:

  • Share updates about your restaurant, including new menu items and special offers.
  • Post mouthwatering photos of your dishes to engage followers.
  • Host live streams, introduce your team, and use trending hashtags to increase visibility.

Building a strong social media presence helps keep your restaurant top of mind for customers.

Conclusion

By implementing these five tips, you can adapt to changing conditions, regain customers, and thrive—not just survive—as we move forward from the pandemic. Start today and position your restaurant for long-term success!

 

© 2021 Cameo. All rights reserved.

 

Improve Customer Service with 8 Simple Habits

Improve Customer Service with 8 Simple Habits

 

Sadly, too many restaurant owners believe that their success relies upon their menu alone and this only leads to failure. Why? Because they forget one of the main reasons customers return – the great service. Since this factor is so important, we have 8 simple habits for customer service that will have your diners coming back time and time again.

 

Provide the Tools – Firstly, you need to provide the right tools, as the owner, for the team to go out there and succeed. If you throw inexperienced workers out into the dining room, you cannot expect them to be good with customer service because most people need to be trained. Once your staff have been trained effectively, you will immediately see a return on your investment so we even recommend closing for the day if needed just to get it right.

In addition to this, there are some other factors that will harm your chances of good customer service including dirty facilities, poor cooking tools, poor equipment, and lack of ingredients. If the staff aren’t given the tools to succeed, they will struggle so it is up to you to be in control and help them step up.

 

Be an Example – As a leader, you should always be the perfect example for how you want your team to treat customers. If you walk around ignoring customers and not really being willing to help them in any way, your employees are only going to do the same because it looks as though you don’t really care.

As well as yourself as the owner, all managers should have the right attitude and this means being willing to talk to customers rather than thinking themselves ‘above’ this. If you have hired a manager to work in the kitchen, they should still have customer service training because what happens when they are the only manager working on a certain day? You can’t have your reputation tarnished just because a manager doesn’t have experience in talking to people because this will lose you valuable customers.

As soon as your managers know how to treat customers in the right way, the rest of the staff will follow suit and this can be something your restaurant will be remembered by for all the right reasons. Remember, customer service doesn’t just end after the training so keep up-to-date with all staff and answer any questions they may have.

 

Hire Carefully – Next, the easiest way to have a great customer service team is to hire people that either have experience in the hospitality industry or naturally know how to talk to people. As a restaurant, you will undoubtedly receive applications from young people and students looking to pay their way through college. Now, there is nothing wrong with this but they need to have the right worth ethic and the hospitality mindset because it isn’t all about experience. As long as you hire well, you will save on training and it will make you more efficient.

 

Respect Complaints – Not all reviews from customers will be good so knowing how to deal with negativity is an important step all staff members should know – again, this comes from the very top. If you have an unhappy customer, staff should be respectful, understanding, and seek a solution right away if the customer is to have their experience turned around.

Sometimes, the complaints will come after the customer has left the restaurant in the shape of an internet review. If this is the case, use your reply to show everybody watching that you care about their comments and explain that you take whatever it was that they have complained about seriously.

 

Teach Service – Although you can train and prepare your staff well, nothing beats direct experience so let your staff get out there. Just like a sportsman needs time on the field, staff need time with customers and you will soon see whether or not they have the tools to succeed. Every week, talk with them and highlight areas for improvement and essentially hone their skill set to your liking.

 

Watch Carefully – Just because you are the owner, it doesn’t mean that you have to be locked away in an office somewhere worrying about bills. Instead, take some time to walk around the restaurant and see your team in action. Even if you pull on an apron and get serving yourself, you can be an admirable presence whilst give tips to your waiters at the same time.

 

Love Your Employees – Ultimately, your staff will always be the face of your brand because they are what the customers see most during their experience. With this in mind, you should be looking to treat all staff members well. When staff are happy, they pass this on to the customer who gets a feel-good feeling from the atmosphere and will already be thinking about coming back before they even leave.

 

Create a Rewards System – At times, tips just aren’t enough when staff put their all into their work so you need something to show how much you appreciate their help. Whether it is a monetary rewards system, group days out, or some paid time off, this is a great way to keep morale high and show all staff you care. Furthermore, compliments are completely free so give them out whenever they are deserved.

 

Summary – Once you have customer service perfected, your diners are more likely to enjoy their experience, your staff are more likely to stay, and you are more likely to have an efficient business. At all times, it should be one of the great focuses of your restaurant and we have provided a few key tips today!

Getting Restaurant Staff Prepared for a Busy Holiday Period

Getting Restaurant Staff Prepared for a Busy Holiday Period

As we reach this time of year, we tick off the things separating us from the frantic holiday season. With Halloween and thanksgiving both over, we’re well and truly on the way and nothing is going to slow the journey down. As you know, more customers walk through the doors in the last month of the year and this can put stress on your staff. Considering most restaurants hire young staff, many can be unprepared for what’s to come.

In the last six weeks, diets are forgotten and people are more likely to treat themselves and their families. Let’s not forget, businesses all around the city also have their Christmas meals too. Therefore, you need to ensure everything is ready and this includes your stock rooms, your menu, and your staff!

Assertiveness is a Valuable Skill – If you have experience in managing a restaurant, you’ll know that walking the line between assertiveness and plain pushy can be dangerous. During the holidays, you need people to come in, enjoy their meals, and then leave again without making them feel as though they were spared an experience…this is easier said than done.

When talking to servers in the lead up to Christmas, start by encouraging a faster pace because nobody wants to be waiting at the front door just to get a table. To get things started, they should also explain the specials as they sit down rather than walking away immediately; this way, they’re already thinking about eating. Sometimes, you might just strike gold and the table will say ‘that sounds great, we’ll all have the ‘enter delicious dish here!’.

If you have room for display dishes around the restaurant, make them visible because it’ll catch the eye of the diner. With any luck, they’ll have that specific dish on their mind and order it without even checking the rest of the menu when the time comes. If your staff can master the art of offering assertiveness with a smile, your guests won’t feel cheated out of their experience.

Consider Different Ordering Options – In other industries, the invention of the mobile device has allowed the ordering process to become more efficient. For most, they believe this doesn’t apply to the restaurant niche but we would be cautious in thinking this. Nowadays, online and mobile food ordering is a possibility and it could pocket you a nice sum of money during the upcoming season.

Do your members of staff currently spend most of their lives on the phone taking orders? If so, this is a huge inefficiency considering the orders have the potential to come through automatically via the internet. In addition to making the process easier, it also severely reduces the number of mistakes made. Of course, we’re only human so the customer could say the wrong dish by accident or your team member could mishear something over the phone. With online ordering, communication improves and there’s proof of the order so blame can be portioned accordingly for mistakes; this could reduce the number of extra dishes you have to give away.

If you’re going to introduce this ordering method, make sure it’s advertised sufficiently on social media, your website, and in your restaurant. Suddenly, your restaurant becomes available without the upheaval of writing everything down and then placing the call. With increased accessibility, there’s no reason why you can’t enjoy an increase in orders too.

Sometimes, the introduction of online ordering can be slow to start so try some online-only special offers; people sometimes just need a gentle push in the right direction. If they have a reason to order online, such as 10% off, they’ll do so to see how good the service is.

Consider Your Stock Carefully – As a restaurant, there are some mistakes you make during the holiday season that are forgivable including bringing the wrong menus or the wrong dish every so often. However, there’s one thing that should be considered a crime against eateries around the world; not ordering sufficient ingredients.

If you have a POS system, or if you track things manually, you should know your most popular dishes and you should be aware of how busy things can get in December. If this is your first year, don’t just assume you’ll need the same weekly order because Christmas is a different beast altogether.

If you need to order extra, go ahead and do it; what’s the worst that can happen? You don’t order quite as much once the season is over. If you end up wildly overestimating stock levels, this isn’t a problem for foodstuffs with a long date. Even if you’re forced to throw fresh food away, at least you’ll learn for next year and at least you didn’t need the embarrassing conversation of telling guests half your menu is unavailable.

As a restaurant, customers are willing to forgive certain errors but your role within the community, at the very minimum, is to provide them with delicious food.

Promote Early Catering Orders – If you don’t provide a catering service, 1) consider it because you can make some great money at this time of year and 2) feel free to skip to our next piece of advice. If you do, we recommend encouraging your customers to make their orders as early as possible. When those last-minute huge orders come in, they’re almost impossible to turn down because it presents a healthy sum of money. Yet, at the same time, it places the whole business under stress.

In the past, we’ve found that discounts work quite well because people always like to save money. For example, a 5% discount per week they order in advance (with a maximum of three weeks; 15%). With an early order, you have time to prepare and it becomes easier to cope with for your team. As long as you spread the message as far and wide as possible via social media, newsletters, emails, your website, and in the restaurant, the more likely people are to take notice.

Your employees will find it much easier to stay motivated when the orders come in early because they feel respected!

Is Your Current Team Capable? – Of course, we aren’t questioning the ability of your employees. Instead, we’re asking whether they can handle the expected demand alone or whether you’re going to need more people. When the workload spreads between fewer people, the customers don’t get the attention they deserve and the staff themselves feel mistreated.

For your restaurant to run smoothly this season, we advise looking at your staffing requirements carefully. These days, plenty of people want seasonal work and it prevents your customers from waiting for 30 minutes just to get a table. Instead, they’ll be in and out enjoying a superb experience and you can take more tables over the course of an evening.

Summary – Ultimately, this time of year requires some consideration; if you go into it without really thinking, you WILL come unstuck like many ex restaurant owners before you. After thinking about staff, stock, online ordering, scheduling, your menu, and every other factor, you can keep the restaurant running like clockwork even with more people sitting down than ever before.

For your employees, they need strong leadership at this time of year. If you remain strong at the top, they’ll keep working away even when they feel like giving up!

5 Tips to Avoid No-shows at Your Restaurant

 

5 Tips to Avoid No-Shows at Your Restaurant

Prevent missed reservations with these proven strategies for effective restaurant management.

 

Introduction

No-shows—customers who make reservations but fail to show up or cancel—can be a significant challenge for restaurants. They lead to revenue loss and disrupt operational flow. Fortunately, there are strategies to reduce no-shows and ensure smoother operations. Here are 5 practical tips to help you minimize no-shows at your restaurant.

1. Communicate Openly

Clear communication is key to avoiding no-shows. Make your reservation policies easy to understand:

  • Explain how customers can cancel reservations and the ideal time to do so.
  • Highlight the importance of timely cancellations and offer multiple cancellation methods (phone, text, or online).
  • Consider implementing an automatic reservation system for convenience.

2. Detail Them on the Fees

Charging a reservation fee can significantly reduce no-shows:

  • Request credit card details to hold reservations and charge a deposit fee if necessary.
  • Clearly outline the policies and procedures for reservation charges to ensure transparency.

3. Set a Time-Frame

Define how long you will hold a reservation if a customer is late. Consider these steps:

  • Set a standard wait time (e.g., 15 minutes) before releasing the table.
  • Customize the time-frame based on your restaurant’s location and typical customer behavior.
  • Communicate the wait policy to customers when they make their reservation.

4. No Reservation or Limit Reservations

Consider adjusting your reservation policy based on your restaurant’s needs:

  • No Reservations: For new restaurants, avoiding reservations altogether can simplify operations.
  • Limit Reservations: Restrict reservations to specific time periods or peak hours to balance planned bookings with spontaneous visits.

5. Send Reminders

Proactively remind customers of their reservations to reduce no-shows:

  • Send reminders via phone calls, emails, or text messages with reservation details (date and time).
  • Use reservation management software to automate reminder notifications.

Conclusion

No-shows can be a major disruption for restaurants, but with the right strategies, they can be minimized. By communicating openly, implementing reservation fees, setting clear time-frames, adjusting your reservation policy, and sending reminders, you can ensure a more predictable and profitable operation. Start implementing these tips today to improve customer relationships and reduce revenue loss.

 

© 2019 Cameo. All rights reserved.

 

Experts Have Spoken: 4 Ways To Lure Customers Back Into Your Restaurant

 

Experts Have Spoken: 4 Ways To Lure Customers Back Into Your Restaurant

Turn first-time diners into loyal regulars with these proven strategies.

 

Introduction

Why is it that despite having amazing staff, great food, and positive guest relations, repeat customers aren’t coming back as often as you’d like? What’s missing, and how can you turn things around?

Thankfully, top restaurateurs have shared their experiences and marketing techniques to help you transform first-time visitors into loyal guests. Here are four expert-backed strategies to get started.

1. Create a Family-Friendly Atmosphere

A family-friendly environment can significantly boost your business. Here’s how:

  • Consider having a Sports Bar that’s family-friendly during the day and caters to adults in the evening. This way, you target two demographics.
  • Engage children with interactive food options, such as letting them roll their own pretzels, as Southerleigh does. Parents appreciate activities that keep kids occupied.
  • Extend the inclusivity to pet owners by offering amenities like complimentary water bowls and a spacious patio.

2. Focus on Local Ingredients

Using local ingredients not only supports the community but also creates a unique appeal:

  • Offer local craft beers on tap, like Marlene’s at Sevastopol Station in Des Moines, Iowa. Customers value businesses that prioritize local producers.
  • Consider brewing your own beer or creating seasonal menu items with local ingredients to keep guests intrigued and returning.

3. Leverage Social Media

If your restaurant isn’t using social media, you’re missing out on potential customers. Here’s how to make it work:

  • Create a fun, photogenic atmosphere to encourage social media sharing. For example, Chop Shop in Chicago updated its patio with black-and-white murals, perfect for Instagram posts.
  • Focus on food presentation. Des Moines restaurants combine local art with delicious food for a memorable experience.
  • Utilize email marketing alongside social media to keep customers engaged. However, avoid overposting to prevent turning customers off.

4. Expand Your Kitchen and Mind

To attract a broader customer base, think outside the box:

  • Offer take-out lunch or dinner services for busy customers looking for alternatives to fast food.
  • Include dietary restriction options, such as gluten-free and vegetarian dishes. This not only accommodates individual diners but also entire groups who may have specific dietary needs.

Conclusion

Retaining customers requires effort and creativity. By creating a family-friendly environment, supporting local ingredients, leveraging social media, and embracing new ideas, you can build a loyal customer base and thrive in a competitive market. Implement these strategies and watch your restaurant flourish!

 

© 2019 Cameo. All rights reserved.

 

Attract New Customers: Exciting Restaurant Event Ideas

Sure, your regular dishes are fantastic, but why not make your restaurant a destination for unique, memorable experiences? Special events and promotions are fantastic ways to draw in new crowds and keep regulars excited to come back.

Here’s a whole host of event ideas that are sure to boost buzz and fill those tables:

Themed Experiences

  • Decade Nights: Tap into nostalgia with themed nights for the ’80s, ’90s, or any fun-loving era. Encourage costumes, play era-appropriate music, and feature foods that were all the rage “back then”.
  • Love Is In The Air: Don’t limit romance to Valentine’s Day. Designate a special night each month for couples with candlelight, romantic music, and special menus for two.
  • Sports Arena: Get in the game! Host viewing parties for big sporting events, and support local teams with team-inspired food and drinks.
  • Celebrity Encounters: Partner with a local celebrity for a guest bartender or meet-and-greet night. Decorate and create menu items to reflect their work!

Community-Focused Occasions

  • Charity Events: Partner with a local cause and create food and drink specials related to the charity. A percentage of proceeds or even a simple donation drive gets the community involved.
  • Singles’ Night: Help people mingle with a singles’ night event. Offer fun icebreakers, speed dating, or just a welcoming atmosphere for new connections.
  • VIP Only: Reward loyal customers with an exclusive club. Offer discounts and monthly special events just for VIPs to show your appreciation.

Deals and Promotions

  • Deal of the Day: Highlight seasonal ingredients with special dishes that change monthly or with the availability of fresh items.
  • Happy Hour: It’s a classic for a reason. Offer after-work specials on drinks and appetizers to draw in a relaxed crowd.
  • Buy One, Get One: Entice customers on slow nights with BOGO deals on appetizers, desserts, or select entrees.
  • Ladies’ Night / Men’s Night: Offer special promotions for groups of women or men. This could be drink deals or freebies to make their night out extra special.

Entertainment Extravaganza

  • Live Music: Book local bands and musicians to perform during dinner service. It sets a lively ambiance and supports your local arts scene.
  • Theme Nights: Go beyond decades with costume nights – think Mardi Gras, Hawaiian Luau, or your own original themes!
  • Karaoke: Add a competitive twist! Hold a regular karaoke contest where the winner gets a free meal or other prize.
  • Comedy Night: Laughter brings people together. Feature a local comedian for a fun twist on dinner service.
  • Open Mic Night: Create space for up-and-coming talent, whether it’s musicians, poets, or comedians. This brings in both performers and an audience eager to support them.

Something Extra Special

  • Wine Tastings: Feature unique wines or offer flights at a special price to attract wine enthusiasts.
  • Guest Chef/Bartender Nights: Bring in guest chefs or bartenders to add new dishes and drinks to the menu for a limited time.
  • Cooking Classes: Give guests an insider’s look with hands-on cooking classes where they can recreate your best dishes at home.

Get the Word Out!

Don’t forget to promote your events heavily on social media, your website, and through local channels. Eye-catching graphics and exciting descriptions will bring those crowds in.

Ready to try something new? Pick a few of these ideas and put your unique spin on them. With a little creativity and enthusiasm, you’ll transform your restaurant into the hottest spot in town!

Google’s Location Sharing for Businesses

Google’s Location Sharing for Businesses

Since the introduction of Google, we have seen some fantastic features for both customers of businesses as well as the businesses themselves. Most recently, we have heard of the Location Sharing feature which will allow all users to share their location as they move from one location to the next. Of course, this isn’t exactly a new idea since Uber users will recognize it straight away. However, it does open a few doors for businesses especially for those looking to target this market in their marketing strategy in 2017.

Whenever a group of friends or family members arrange a get-together, the same questions arise time after time; ‘where are you?’ and ‘how long are you going to be?’ are two prime examples. Soon enough, Google Maps will allow users to show their real-time location without leaving the app. In January, we saw the redesign of Google Maps and they are constantly trying to find ways to keep users engaged and this is thought to be the latest idea along with Uber help and the tracking of nearby cars. For many years, it has also been a useful tool for those planning trips to restaurants, themes parks, and more as we can see reviews, opening times, menus, and more.

For local restaurants, these new features have been huge through the years because potential customers can quite literally view a menu from their mobile device. If they take an interest, they are one click away from seeing the restaurant’s location or opening hours. Known a micro-moment experiences, brands can now target those out-and-about looking for somewhere to eat and the opportunities are only expanding every year.

Additionally, smartphones and laptops also seem to synchronize one’s calendar with Google which means that we know when birthdays are upcoming. Once again, restaurants are shown as Google help to provide gift ideas and Google Ads are huge for this. All things considered, the site is getting smarter each and every year and this is only bringing benefits to businesses all around the country. In terms of ads, this is becoming even more important because let’s not forget that Google also has a hand in many other platforms including YouTube.

Just recently, we spoke to somebody who was on a journey and he decided to open Youtube to kill some time. As he clicked on a video, an ad for a local restaurant popped up because they had shared their location previously. Ultimately, the guy ended up stopping off at the restaurant on the way home so you can see just how powerful this tool and many others like it can be.

On the flip side, we should mention a big concern for this technology and this is the fact that some people don’t like the fact that Google knows where they are at every moment. However, the ‘opt-in’ feature of Location Sharing takes this concern away somewhat.

For businesses, this new way of targeting potential customers could well be a huge step forward. Considering a significant percentage of people decide where to eat on a whim, an ad at the perfect time could be great for restaurants. If Google is tracking the movements of somebody and they see an ad pop-up for your restaurant, the results could be fantastic and this is why an online presence will be pivotal for success this year!

Directions from Small Business Owners for Running a Restaurant

Restaurants are a popular place in movies, they’ve been shown for a large number of events ranging from the meetings between two people in love to carrying out hits on the members of the rival gang but what they fail to show is the everything things which go behind the scene at nearly every restaurant at all times. At the end of the day, every restaurant is a business and like every business, there are a great number of things which need to be taken care of. One of the most important ones is the competition which goes on in the restaurant industry but there are things which you can take care of to keep yourself ahead of the competition.

The most important thing is to streamline all the process in your restaurant. This can mean the difference between success and failure. A lack of clarity can result in a waste of time and resources. Everyone must understand their life in the business and know whatever is expected of them.

There are so many things which happen at any given moment in a restaurant that it becomes very difficult to keep a track of them as the issues just seem to be coming continuously. It is important that one stays ahead of the curve by not getting distracted.

Almost everyone on the team is going to have an opinion on every issue the restaurant faces but it is important to keep track of the reasons why you got in the industry. One should never forget his or her true calling and never shirk away from making tough decisions when the time comes. In the restaurant, as is also true in life, one must remain true to his own self.

Consistency is perhaps the greatest requirement for success. It makes the whole process easier and everybody understand their role in the picture. Making too many changes too soon can send wrong signals to both your employees and your customers.

Things like the menu, the bar, and other stuff which are hidden from the customers may not seem so important but they are the framework on which the entire business stands, one shouldn’t stop paying attention to these seemingly boring issues.

The customer should be the center of the entire experience after all he’s paying for it. The food is important too but it is the overall experience which is usually more memorable than the food itself.

Having the right team is extremely important for any business but it is especially important in the restaurant business. Look for people who work on the same frequency as you. Things, like sharing the same work ethic and having similar goals for the business, can make a lot of difference.

Saving money in things like the cutlery, food etc. and people may lead to some short-term savings but customers usually see through these things. It is important to invest in high-quality, both in materials and in people. Good service makes repeat customers which is good for the business.

Restaurants don’t start making money on the first day of their opening, no business does. There should be a safety cushion of money one must have especially for the initial months when cash flow is an issue.

Last but not the least, it is important to find a balance between your restaurant and home life, after all, it is usually the family that we do everything for. If we’re to neglect family life for the sake of our business then there is a risk of losing both in the long-term. Small things matter, it is important to maintain a balance in life.

The Journey of a Restaurateur – How to Avoid Food Allergy Reactions?

 

 

The Journey of a Restaurateur – How to Avoid Food Allergy Reactions?

Exhilarating, demanding and somewhat rewarding – these are the key three elements around which a restaurateur’s life revolves. Opening a professional restaurant chain is one of the best careers you can choose in this fast paced technology controlled era; taking in account the pace with which the culinary industry has revolutionized over the past few years.

However, in any business operation protocol, especially when running a professional restaurant, keeping a check over the safety of the customer’s is the most important thing you need to take care of. One of the biggest problems customers have to go through is a food allergy reaction, during galloping down chunks of their favorite exotic recipe.

A research carried out by the Food Allergy and Research Education (FARE) shows that approximately 15 million Americans are suffering from food allergies – including 1 out of 13 children.  For United Kingdom, the estimate goes to 17 million. After a recent death of a customer; due to peanut allergy, the restaurant owner was sentenced to a 6 year prison for food negligence which has driven restaurateurs to learn about food allergy reactions. Here is what you need to know!

Learn The Triggering Aspects

Although you can never be sure about which food would trigger the allergic reactions, but studies show that 90% of all the food reactions are triggered from foods, falling under of the ‘Big 8’ categories – milk, soybeans, fish, peanuts, eggs, tree nuts, wheat and shellfish.

You staff must be trained to prevent cross contamination between different ingredients. Moreover, the customers also need to be well-versed about which element would ignite the allergic reaction, for example protein.

Plan to Reduce the Risk of Food Allergies

Once the customer notifies the restaurant about an allergy, the food service operator needs to devise a four-pointer plan, which is to be followed by the staff. The first thing in the plan is that all the staff needs to know the allergies, and how to serve clients suffering from such disorders.

Second, you need to prevent any chances of cross contamination. Then, the front and the back house needs to stay in contact seamlessly, in order to make sure that right food goes to the right customer. Finally, you need to make sure that your marketing materials and welcoming strategy include empathizing with people suffering from food allergies.

Design and Implement a Protocol

A restaurant needs to follow a certain protocol in order to make sure to deal effectively with people suffering from food allergies. First, the servers need to ask everyone at the table about any allergies, and explain each dish in the menu in detail.

When addressing the customers, the servers should inform them who and when to contact in case of any food allergy situations. Moreover, in order to prevent cross contamination, the servers need to serve the order themselves – to the person suffering from the allergy!

The Bottom Line

Being an owner of a restaurant may provide you with a list of opportunities to prove you metal in the marketplace and make your mark, however, you need to make sure that you prioritize the safety of your clients and your employees every step of the way. In such cases, you need to learn about the most common food allergies, and design a protocol to deal with such scenarios efficiently!

5 Ways You Can Develop A Successful Restaurant Owner / Supplier Relationship

If you were to ask people what the most important task a restaurant owner has to deal with, most would say it’s the food or menu. However, that’s not the most important task. Rather, it’s the building of relationships – all kinds of relationships – that are essential to your business. These relationships include suppliers, customers and employees.

By neglecting any one of these supplier relationships, and you hurt your business’ bottom line. Bear in mind that 1/3 of your business’ cost is on the food. If you don’t know where your money is being spent, it can have a negative impact on your restaurant’s growth and its health.

It’s imperative you properly manage your inventory – your business’ service and hospitality all depends on it so your customers have an experience they will always remember. You don’t want to tell your customers they’re unable to have something they really want because you failed to plan for it.

Every restaurant’s lifeline is the food suppliers. The kind of relationship you have with these suppliers will support your daily operations. The rapport you have with these suppliers can make or break your business – just like you need to hire the right manager and chef for it.

5 Key Things Your Business Needs To Ensure Your Supplier Relationship Is Successful

Nurture Your Relationships

A good relationship between a restaurateur and supplier can be beneficial to both entities. The best restaurant owners realize they need to spend their time working on bettering these relationships. Two things come about when you manage your inventory regularly:

  • You become a better manager
  • You can establish a good pace with suppliers

It’s important you nurture these relationships, so other entities will see you as someone that they should do business with. If they view you as dependable and trustworthy, suppliers will provide you with better deals, speak favorably of you and show you new products they have to offer.

Bear in mind that these relationships can make or break your reputation – be sure your reputation is a positive one.

Ask For Samples and Introductions

If you have a good relationship with a supplier, consider using it to your benefit. If there is a supplier you’re interested in doing business with, and your established supplier knows them, ask them to introduce you to them. When someone can assure others about you, it can do your business a world of good. This is really important when looking to work with small-scale producers who tend to shy away from risky business dealings.

On top of that, suppliers and sales representatives are always on the lookout for new companies to do business with, so consider sharing their name too.

It’s a “You scratch my back; I’ll scratch yours” type of business. And, it works!

While nurturing the relationship, consider asking for samples of their products. You can also ask for customer references to see what they like and don’t like about a product and the company. A relationship like this can be quite lucrative if you have information to go in on.

Work With Local Suppliers When Possible.

If your goal is to work with local producers and supplier or use specially-made ingredients, you need to do some research. Talk with the local farmers in your area or go to any of the local farmer’s markets. You can also speak with market organizers as they know a good deal of information on who you can do business with – those that are reliable and will do what you want them to do.

This kind of relationship can be quite rewarding but be sure you meet with them in person first.

If you really want to work with local entities, get involved with a local food cooperative. These are restaurants who work together and buy in bulk so that it’s easier for suppliers to make their rounds. If no co-ops are operating in your area, be the first entity to set one up by talking to other restaurant owners to see if they’re interested in putting one together.

While you may want to stay local as much as you can, you should still consider the bigger foodservice suppliers for other needs. For example, if you’re buying local chicken, you may be paying more. Save where you can on your commodity products such as flour, salt, sugar, coffee, etc. With these competitive prices, you’ll have more money to create unique foods for your guests to try and enjoy.

Speak With Your Consumers (Via Social Media)

Many food producers have learned that talking with their consumers via social media is boosting demand for their products. Engage with them by giving them something they want to talk about. Show them that you’re interested in their product. Tag suppliers in pictures of food that uses their ingredients, which will get their attention. Take pictures of their farm and/production facilities and showcase them.

The more engagement you have with them, the more willing they are to expand your network.

Share Your Generosity

These relationships are going to help your company’s bottom line, but you need to be generous, so you help theirs too. Be sure to recommend products they offer to other restaurant owners, sharing your experience with them. Their products can give you some inspiration on menu ideas. Find out from guests what they think and share their feedback with the suppliers.

Ask them for some advice when you want to develop a new menu item, which gives them some say in the process. Find out what items they feel some excitement toward. Ask them what their business goals are and how you can help them to achieve them.

Be generous and share your generosity goes a long way in establishing a good relationship with your suppliers. You may find that they give you some advice you never even considered.

Do not ever use your suppliers to further your own needs without helping them to further theirs. You don’t want it to be a one-sided relationship. Collaborate with them and leverage the relationship to ensure it’s beneficial to both of you.

Online Ordering Is The Wave Of The Future For Businesses and Restaurants

It was 2016 when restaurants embraced the idea of online ordering. In fact, restaurants who offer online ordering are succeeding six percent better than those who don’t offer the service. Six percent may not sound like a lot but think of it in terms of dollars – $2 billion.


$2 billion in sales you could be losing out on if you’re not using online ordering for your business.

No doubt the restaurants using online ordering POS programs like ChowNow and GrubHub are seeing a better bottom line. Restaurants with an integrated online ordering software with their POS systems are benefitting from the service. Your customers really benefit because no longer as they put on hold to order food. They can just go to the online site, order what they want and pay for it.

Of course, the real question is how do you stand out amongst the crowd. Implementing an online ordering service can be tricky and costly, and you still need to engage with your customers to ensure they keep coming back to your service.  How do you do this and stay committed to your restaurant’s values and goal?

3 Ways To Boost Online Order Sales

Develop Some Online Ordering Marketing Strategies

Restaurants that offer online ordering see a rise in their revenue. According to GrubHub, there is a 30 percent increase in online ordering revenue for users. However, if you offer it and your customers don’t know about it, then they’re not going to use it. You’ll need to implement some strategies to spread the word about your online ordering service. How do you do this?

  • Use In-Store Messaging – This means using chalkboard signs, menu inserts, window displays, etc. Anything that will get the word out to your customers that you now offer online ordering for their convenience.
  • Use Receipt Space – Each time a customer pays for something, the receipt can be used for advertising space. Use it to add in a line that you offer online ordering. Why not even add in a coupon to it?
  • Offer Discounts For Online Ordering – If your customers use your online ordering service, consider giving them a discount on their order to entice them to continue using the service.

Carry Out A Social Media Marketing Campaign

Your orders may not be able to order by Tweet as of yet, but social media marketing is the new word of mouth marketing that can do your business real wonders or harm. So, make sure to use social media to spread the word about your online ordering service.

  • Facebook offers its Order Food option, making it easier for customers to order their food online.
  • Share online ordering promotions on your social media page.
  • Take and share pictures of your company, its staff and the food. If you have an online ordering menu that’s different from the in-store one, be sure to take a picture of it and post it for consumers to see.

Change The Way Your Phone Works

The idea is to get people acquainted with your online ordering service, why not change how your phone works.

  • When a customer calls your message, you can record a message that promotes the online ordering service. It’s the same principle idea of calling your doctor’s office and getting the message of the location’s hours and address.
  • Each takeout menu can include your phone number, but why not add your website to it along with it. This will help spur them to use the Internet to order their food rather than take phone calls.

Should You Use An Online Ordering Software For Your Restaurant?

According to statistics, 34 percent of people pay up to $50 when they order their food online. Compare that to just $15 to $30 in a full-service restaurant. It’s a no-brainer! Online ordering will net you more profit for your restaurant’s bottom line.

7 Trends Every Business Should Know in 2017

At the latest count, the restaurant industry gathers over $600 million in revenue every twelve months. In addition to this, it’s still growing despite the rumors that people prefer to stay at home or try other things. With this in mind, now is a great time to enter the restaurant industry and it looks as though it will stay this way for many years to come.

Despite this, there will always be competition which means you need to stay ahead of the game at all times. By reading this guide, you’ve taken the first step and we applaud your will to get to the top of your industry in your area. Today, we’ve got seven trends that will get you where you need to be in the years ahead.

Expanding Palate – For a long time, the aim of restaurants was to offer as much as possible and appeal to the needs of everyone and this actually worked. Sadly, these days are coming to an end and the customer is looking for new experiences. Even with classic dishes, such as the cheeseburger and fries, these are being replaced by foods from other cultures and healthier alternatives. Nowadays, the customer is looking to experiment and try something new.

Rather than adhering to the needs of the masses this year, we recommend choosing a niche and honing in on it for the next few months. Although you’ll appeal to a smaller audience, this audience is more likely to enjoy their experience and return in the near future.

Social Media – In recent years, we’ve seen the rise of social media and it has allowed smaller businesses appeal to a much larger crowd through the use of imagery. As an example, Shake Shack is one of the best because they have just 63 locations around the US. Compared to McDonald’s and their 36,000 locations, this is practically nothing yet Shake Shake is 100 times more successful, according to Goldman Sachs, on Instagram.

Elsewhere on Instagram, there are profiles with hundreds of millions of followers just by posting beautifully-composed photos of dishes. With Shake Shack themselves, they earned a name for good-looking food which suggests a new trend in the market. Not only do we want our food to taste great, we want it to look great too so this should be one of your focuses in 2017. Even if it means investing in higher-quality ingredients and foods that can be used to decorate the plate, this investment could just be what you need.

On your menus and other material the customer receives, make sure you encourage all guests to take pictures of their food and share it online. As their friends’ taste buds get going, they see the location of their friend and make a note to visit in the future. As well as taking pictures, get your visitors to follow your page and remember to post regular updates yourself. Whether you’re trying a new presentation for a dish or introducing a new dish, we make decisions with our eyes on social media platforms so get your delicious food online.

Food Trucks – Although this one might sound strange, the mobile food industry is currently booming and it has been for a number of years. Though, we’re talking about high-quality, healthy options rather than a greasy burger and chip van. As mentioned previously, people are looking to expand their palate and mobile locations could be the way to provide them with more options.

With over $1.2 billion in revenue in 2016, this industry has grown nearly 13% within the past five years so why not add a food truck that’s always on-the-go? In addition to providing the locals with an opportunity to enjoy your food now, you give them a taster of what you have to offer if they want to visit your restaurant later.

Before going ahead with this one, we advise performing some market research because not all cities are seeing this boost in the mobile food industry.

No Reservations – For those who have been in the industry for a number of decades, you might be a little hesitant to even continue reading this trend because reservations have been a staple for many years for restaurants. However, the no-show rate has been steadily increasing in recent years and this means restaurants are closing off sections of their establishment for people who don’t even show and this is inefficient.

As a result, many are changing to a first come, first served policy to fill up the tables and keep business booming. When people walk past and see the tables full, they immediately feel the need to visit in the future because this is social proof working first-hand. When customers walk in and there are no tables free, they’ll at least stay for a drink even if they don’t end up waiting for a table and this is revenue you wouldn’t have had if you’d have rejected their phone call due to being ‘fully-booked’.

Interior Design – Next up, we refer you back to Instagram once again because more people are taking photos on their phones than ever before. In fact, the prediction for 2017 was 1.2 trillion pictures worldwide over the course of 12 months. For two reasons, you should improve the interior design in your restaurant and make sure everything looks fresh;

  • You want to create an atmosphere where people want to take photos.
  • You want people viewing the photos to wonder where the picture is taken because it looks so amazing.

Rewards – As we all know, repeat business is the key to success as a restauranteur so more establishments are now offering special loyalty schemes for regular customers. According to a recent report, regular customers also spend an average of 67% more per visit so allowing them to earn a free dish or a free glass of wine every now and then is the least you can do to keep hold of their custom. Luckily, technology is making loyalty programs easier and some apps allow everything to be done digitally so you don’t need to worry about stamping cards or any other traditional methods of rewarding loyal customers.

Email List – Over the past few years, you might have heard a good amount regarding email lists and this is for a good reason. By having an email list, you have a list of email addresses belonging to people who have shown some form of interest in your business. With email marketing offering a strong conversion rate, it shouldn’t be long before you see a return on your investment. According to a recent study, nearly two-thirds of us check emails daily so a nice little email (or even a regular newsletter) could attract people to your restaurant.

If you manage to build a list of 1,000 email addresses, you need just 2% to take action after an email and you have 20 extra tables visiting this evening. The more emails you have, the easier it’ll be to fill your restaurant each night.

Conclusion – In the year ahead as we move into 2018, why not utilize these key metrics and marketing trends? Sure, delicious food is important but customers are looking for an experience these days whether that comes from Instagram, loyalty programs, interior design, or even the chance to taste the food of a brand from a food truck. Once you include one or more of these tips into your marketing strategy, there’s no reason why you can’t push a little closer to success.